Generative Engine Optimisation (GEO) is the natural evolution of SEO in today’s AI-driven search environment. Instead of focusing purely on ranking in Google’s traditional results, GEO ensures that your content is referenced, cited, and trusted by generative search engines and AI assistants such as Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT.
Where SEO has always been about visibility, GEO is about being part of the answer itself. When a customer asks an AI tool for recommendations or advice, GEO makes sure your business has the best chance of being included.
Search behaviour is changing rapidly. Increasingly, users aren’t clicking through to websites — they’re getting direct answers from AI. If your business isn’t appearing in those AI-generated summaries, your potential customers may never even see you.
GEO addresses this challenge head-on by making your website:
By adopting GEO now, you’re not just protecting your current search performance — you’re preparing your business for the future of digital discovery.
At Graham SEO, my team and I combine Semantic SEO expertise with forward-thinking AI strategies. Our approach covers:
We optimise your pages so they answer real customer questions in natural, conversational language. That means covering topics in depth, structuring content with clear headings, and making your expertise easy for AI engines to quote directly.
Generative search engines thrive on clarity. We implement the right schema markup and structured formats (FAQ, HowTo, Product, Article) to give AI models explicit signals about your content. This makes it easier for your information to be selected when an AI generates its response.
AI platforms prioritise reputable sources. We strengthen your brand’s digital authority through expertise, credibility, and E-E-A-T best practices. From author profiles and citations to quality backlinks, we help position your site as a trusted source worth quoting.
Generative platforms are constantly evolving. We monitor how your brand appears in AI-driven search results and adapt your strategy as needed. If you’re not being cited when you should be, we adjust content, structure, or technical elements to increase your visibility.
To find out more about Generative Engine Optimisation (GEO) click here.
If you own a business website whether that is local, national or Ecommerce, this service is for you.
If you need to outsource your Generative Engine Optimisation that's no problem, you know where we are.
We can provide our GEO service as white label so you can pass them to your clients as your own work, no problem.
We’ve been at the forefront of SEO for over a decade, helping businesses across the UK adapt to constant change. GEO is the next shift in search, and we’re ready to guide you through it. Our team doesn’t chase gimmicks or shortcuts — we build strategies that stand the test of time.
By working with Graham SEO, you’ll have a partner who understands not just how search engines crawl websites, but how AI interprets and delivers information. That means your brand is always discoverable, whether it’s a user reading results on Google or an AI assistant delivering a spoken answer.
Whether you're a local business owner or managing a national brand, our SEO audits provide the clarity, insights, and next steps needed to improve rankings, drive targeted traffic, and stay ahead of the curve. We are based in Wirral near Chester & Liverpool also see our location pages for Southport and Wrexham) but can work with you no matter where you are in the world.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
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