Website Performance Specialist & Local SEO Services
Let's turn the website you have into the website you always wanted.
I’m Graham McCormack. I’ve been fixing underperforming websites for nearly 20 years - not with sales patter, but by delivering results. I’m originally from Southport, served in the RAF, and now work from the Wirral with clients in Wrexham, across North Wales and Cheshire, the wider UK, and further afield. My reputation comes from what I achieve, not from pushy pitches.
When you work with me, my aim is to give you clarity. You’ll see exactly what I’m doing, why it matters, and how it’s helping your site perform better. No vague “trust the process” lines, no smoke and mirrors - just clear, measurable improvements.
Whether your site’s buried in search results, broken in places, hit by technical issues, hacked, or you’re worried about a tricky migration, I’ve fixed it before and I know how to get it sorted quickly. I have a small team around me that are like an extra set of hands, but the work is with me and it is me that will drive your results - no junior team members here.
If your website’s not delivering leads, sales, or enquiries, I’ll help you turn it around so it becomes a real asset to your business.
Graham McCormack
When you choose an SEO company in Wrexham, you want more than someone ticking boxes on a checklist - you want a partner who knows how to grow your business online in a way that actually delivers.
I combine proven SEO strategies with focused local optimisation, making sure you’re seen by the people who matter most - right here in Wrexham. From climbing the search rankings to building a stronger, more visible brand, I’ll guide you through every stage of the process.
Local SEO in Wrexham is about being found on Google Search and Google Maps at the moment someone nearby needs you, whether they’re in the city centre, on Wrexham Industrial Estate, or out towards Gresford, Ruabon and Mold. I bring technical SEO, keyword research, on-page SEO and content marketing together into one clear plan, so your small business or e-commerce store gets the search visibility it deserves, without the overheads of a large marketing agency.
You focus on running your business - I’ll focus on making it easier for potential customers to find it.
In a place like Wrexham, where local connections and reputation carry real weight, having a strong online presence isn’t optional - it’s a must. My monthly SEO service is built to put your business in front of Wrexham customers right when they’re looking for what you offer. Every step is backed by real data, years of experience, and an in-depth understanding of the Wrexham market.
Here’s how I help make your business the one Wrexham chooses first:
Your website is the foundation of your visibility online. I fine-tune everything - from site speed and mobile-friendliness to structure and on-page SEO - so both search engines and potential customers see your business as the obvious choice in Wrexham.
I create content tailored for Wrexham’s audience. Using local search trends and competitor research, I produce pages, articles, and resources that answer questions, solve problems, and turn visitors into paying customers.
Links are still a big part of ranking well, but they need to be earned the right way. I build links from trusted Wrexham directories, relevant local media, and respected industry sites to strengthen both credibility and search position.
Every month you’ll get a clear, no-jargon report showing what’s been done, how your rankings are moving, and the next steps in the plan. Simple, honest updates that keep you informed without the fluff.
While you get on with running your Wrexham business, I’ll make sure it’s visible to the people who matter most. No gimmicks, no guesswork - just steady, measurable growth you can depend on.
If your SEO is stuck and you're not sure what to do next, this is where things start moving again.
You don’t need guesswork, recycled advice, or another “quick win” that goes nowhere. You need a clear SEO plan from someone who’s fixed real problems - and knows how to do it again.
My consultancy service is for those times when rankings slump, traffic drops, or your current SEO provider just isn’t delivering. I get to the root of the issue, work out exactly what’s holding you back, and give you a plan that actually moves the needle.
I work with Wrexham business owners, marketing teams, freelancers, and agencies who are done with vague reports and want answers that make sense. No generic audits. No copy-and-paste templates. Just specific, data-led recommendations tailored to your market and your goals.
Need a one-off session? Or regular ongoing guidance? I’ll work around your needs and act as your go-to SEO resource.
I’ll dig into what’s working, what’s holding you back, and what’s blocking you from climbing higher in search - with nothing glossed over.
No fluff or jargon - just a straightforward plan showing what to do, when to do it, and why it matters, all based on real-world SEO results.
If you’re in Wrexham and want SEO guidance that actually delivers, this is where to start.
If you don't know where you are going, that's where you'll end up
Without a solid strategy, SEO becomes just another half-finished task with no clear direction. Strategy is where real results begin. I start by digging into the data, analysing the Wrexham market, studying your competitors, and building a plan around actual search intent - not guesswork.
No copy-and-paste templates. No outdated “hacks.” Every strategy I create is shaped for how Google works right now - not how it did years ago. This is the step most businesses skip, and it’s usually why they fail to climb the rankings.
I identify exactly what your best customers are searching for - beyond the obvious terms keyword tools spit out.
I break down what’s working for others in your space, why it’s working, and how to use that insight to your advantage.
You’ll get a clear, step-by-step plan showing what to publish, when to publish it, and how to build authority through content and links that matter.
If you’re aiming for lasting SEO results in Wrexham, a proper strategy isn’t optional - it’s the base everything else is built on.
No gimmicks. No spam. Just link building that delivers real results.
Google still values links - but only the right ones make a difference.
My approach is all about quality, not chasing numbers. I build genuine authority with relevant citations, niche placements, and trusted sites that make sense for your business. No outsourcing, no spammy tactics, and no throwaway guest posts - every link is researched, earned, and built in-house.
Links are chosen because they fit your industry and your site’s goals - not just because they’re easy to get.
Whether you want to dominate Wrexham searches or reach customers across the UK, I secure links that strengthen your visibility where it matters most.
You’ll know exactly where your links came from, where they point, and the role they play in your growth.
This is link building the right way - relevant, strategic, and built for results that last.
One audit. Total clarity. Then a fix-it plan that actually fixes it.
This isn’t a tick-box exercise loaded with SEO jargon - it’s a full, forensic breakdown of what’s actually holding your site back and a clear plan for fixing it.
When rankings drop or traffic dries up, quick tips and surface-level advice won’t cut it. That’s where I come in. My technical audits look past the obvious, tackling deeper problems like crawl efficiency, page structure, internal linking, backlink quality, site speed, and more.
If there’s an issue, I’ll find it - then explain what to do, why it matters, and how to fix it in plain English you can actually use.
I’ll uncover problems with Core Web Vitals, indexing, crawl budget, and anything else that might be limiting your search visibility in Wrexham or beyond.
I’ll check how your content is organised, whether it matches search intent, and exactly where it needs to improve to compete locally and nationally.
I’ll identify toxic links, spam-heavy anchors, and irrelevant domains that could be dragging your rankings down.
No fluff. No jargon. Just a clear picture of what’s working, what’s not, and how to move forward. If you want to fix your SEO problems properly, this is where you start.
Stop wasting months on a site you’ll end up replacing. Let’s build it fast, smart, and for results.
A good-looking website is nice. A website that’s fast, mobile-ready, easy to use, and built to rank in Google? That’s what actually grows your business. Too many Wrexham companies settle for “pretty” designs that load slowly, break on mobile, and disappear in search results. I make sure yours doesn’t.
Every site I build is streamlined, search-friendly, and created with the user in mind. Using Breakdance, I can deliver modern, lightweight websites without the bloat of off-the-shelf templates or the endless delays you get with overcomplicated builds. The result? A site that loads fast, works flawlessly, and brings in customers from day one.
This isn’t design for design’s sake - it’s design with purpose. Every layout, colour, and feature is chosen to help you win more business online. Because I handle web design and SEO together, your new site launches with clean page structure, schema markup and a user experience that Google and your visitors both understand.
Google-friendly from the start - mobile-first, clean code, fast load times, and a structure that makes sense to both search engines and your visitors.
Breakdance lets me create high-quality, scalable sites quickly. No slow, bloated processes - just a smooth build that gets you live faster.
I work with you to match the design to your brand, voice, and goals, with every page crafted to keep visitors engaged and ready to take action.
If you want web design in Wrexham that not only looks good but actually works for your business, this is where it starts.
Most hosting falls into one of two camps - cheap and slow, or overpriced and underwhelming.
What I provide is different: fast, secure, UK-based hosting that’s built for performance and peace of mind. It’s backed up daily, fully managed, and run by someone who actually cares about keeping your site online and loading quickly. I don’t offer hosting to just anyone - it’s for clients who understand that uptime, speed, and stability directly impact their SEO and sales.
No faceless ticket systems, no being bounced between call centre agents. If you need something, you speak to me directly.
It’s not just about rankings. It’s about results - real leads, real enquiries, and getting your phone ringing.
This is where SEO stops being an expense and starts paying you back. I create lead generation systems that tie together all parts of your digital marketing - from search and paid ads to landing pages - so clicks turn into real customers.
Whether it’s SEO, Google Ads, or social media advertising on Facebook and Instagram, everything works towards one thing: bringing you high-quality enquiries that actually convert. No wasted spend. No chasing vanity numbers.
You won’t just get more visitors. You’ll know exactly where they came from, why they found you, and how many of them turned into leads through organic search.
Pages designed to capture intent, drive action, and maximise conversions - not just look nice.
Call tracking and form capture that show you exactly which channels and campaigns are generating results, so you can double down on what works.
Organic and paid campaigns working together to give you total visibility across the whole customer journey.
This isn’t about traffic for the sake of it. It’s about performance, insight, and marketing that funds its own growth.
No fluff. No theory. Just real SEO training that’s practical, up-to-date, and built around you.
If you’re ready to stop second-guessing and start doing SEO the right way, I’ll show you how. This isn’t theory pulled from a blog or advice that worked ten years ago - it’s current, practical training based on what’s getting results right now.
Whether you’re a business owner, in-house marketer, or freelancer looking to take control of your SEO, I’ll give you the skills, confidence, and process to make it work long term.
Tailored to your goals, knowledge level, and how you like to learn - no filler, no wasted hours.
I work directly on your website, using your analytics, your competitors, and your real search data - so it all makes sense and sticks.
If you need help after the training, I’m still here. You’ll get follow-up answers, advice, and extra guidance so you can keep making progress.
Learn what matters. Skip what doesn’t. Walk away ready to handle SEO for your Wrexham business with confidence.
After helping hundreds of business owners worldwide spanning nearly 20 years, I've built a great reputation for getting the job done. Here are just a small sample of happy clients.
"Thank you so much Graham! Very knowledgeable, helpful and friendly. Recommended!"
"Superb experience with Graham and Pete. Have done superb work for us on multiple websites"
"Graham was so patient and knowledgeable. He designed my website to give it the very best chance of gaining interest online. He was professional, focused and had a detailed understanding of the complexities of SEO. He is a very valuable tool to have when starting your own business or pushing a business’s online presence. I would not hesitate to recommend him. Thanks Graham!"
"I reached out to Graham as a previous customer, for help with web issues and he went out of his way to help us! Thanks so much again Graham, great dedication to a previous customer !"
"Graham has done my SEO and Marketing for many years now and there is no one else I would trust to do job so well. He is very passionate about the work and is 100% honest and trustworthy. His team are fantastic at getting things done behind the scenes and getting a response to a question is never any hastle. I would highly recommend Graham and his team to anyone!"
"Graham has been doing seo for me for many years. Always great communication and results."
Rated 5.0 on Google by business owners across the North West.
Some Wrexham businesses like to be hands-on with their SEO, others prefer to hand it over completely - I’m happy with either. We can work side by side, solving problems and building a plan that fits your business, or I can manage everything month to month. Either way, the goal is the same: improve your visibility, keep results coming in consistently, and give you back more time to focus on running your business.
I enjoy collaborating with freelancers and digital agencies, and I’m always open to new opportunities. If you’re a web designer or run a digital agency in Wrexham or the surrounding area, let’s have a chat about how I can boost your clients’ online presence. You can visit me at my office in Ness, just off Chester High Road, or we can meet somewhere that works for you.
I’m also open to genuine partnerships and joint ventures with the right people. If our goals align, we can explore how to create something that benefits us both.
Have a one-off SEO issue you need fixed in a hurry? I can sort it quickly and, if needed, work discreetly under your branding. That way you get the problem solved fast, keep everything professional, and maintain your client relationships - all without any disruption.
After exhausting their options with multiple agencies, Neil and his team reached out for a fresh approach. Fast forward and they are now recognised as the UK's leading motoring solicitors, recently upgrading to a spacious new office in Liverpool to match their growth.
From the very first month, enquiries began to increase and they have continued to rise steadily, month after month, year after year. The performance data tells a compelling story of real results, and it's rewarding to know this SEO campaign has supported both business growth and the people who rely on their services.
I doubled their incoming calls in just the first month of working together. Before that, they were using Yell for their website and marketing, and to say the service was underwhelming would be putting it lightly.
While still early in their journey with me, the progress has been rapid. Momentum is building fast and you can expect to see a lot more from this client in the near future.
Pure Conservatories first approached me after feeling let down by a previous Chester-based agency. That was over eight years ago, and we’ve worked together ever since.
In early 2024, they briefly explored another agency after being approached by a persistent sales team, but within six months, they were back, having seen the difference.
Now, with leading rankings across all their local service areas, Pure enjoys a reliable flow of high-quality enquiries. It’s this consistent visibility that keeps their team fully booked and steadily growing.
Yes. The way people search has changed, and AI tools like ChatGPT now sit alongside Google, YouTube and Amazon as places people go to find answers. But every one of those platforms still runs on an algorithm that rewards useful, trustworthy websites, and that can be studied and reverse engineered.
Organic search still brings in commercial enquiries that you don’t pay for per click. For a Wrexham business, that means appearing in Google’s local results, in AI-driven answers and on Google Maps, all from the same solid SEO foundations.
It depends on how competitive your industry is, the area you want to cover, and the age and platform of your website. For a Wrexham business offering a local service, local SEO usually starts at £550+vat a month. If you sell across the UK or worldwide, campaigns usually start at £900+vat a month because of the scale involved, and e-commerce SEO usually starts at £1250+vat a month.
The final figure comes from an SEO audit. I look at how the websites already ranking in your industry got there, compare them with yours, and price the work needed to close that gap.
There’s no honest fixed answer. SEO takes time, and I can’t control Google’s updates or what your competitors do next. What I can do is use your audit to see how long it took the businesses already ranking in your market to get there, which gives a realistic guide for your own campaign. Technical fixes often show up sooner, while competitive keywords take longer.
Yes, that’s the core of what I do. Local SEO covers your Google Business Profile, your local citations and reviews, location-focused content on your website, and links from relevant local sources. Done properly, it helps you attract customers searching in and around Wrexham and the surrounding villages.
Look past the sales pitch. Ask who will actually work on your website, how long they’ve been doing SEO, and ask to see real data from Google Search Console rather than cherry-picked screenshots. Good SEO experts and service providers explain their process in plain English, are open about pricing, and never promise guaranteed #1 rankings.
Some agencies sell bundled marketing solutions where the work is handed to junior staff. As an SEO specialist, I do the SEO work myself, so you get nearly 20 years of hands-on expertise on every campaign.
Local, national and e-commerce SEO, AI search optimisation (GEO), SEO audits and strategy, link building, web design, WordPress hosting and migrations, PPC and lead generation, and SEO training. SEO is my specialism, but I can help with most parts of your digital marketing.
Every month you get a plain-English report covering rankings, impressions and clicks from Google Search Console, organic traffic, and the enquiries and sales that traffic produces. Rankings are useful, but the real measure is whether SEO is bringing your business more customers.
Let's discuss how SEO can help grow your Wrexham business. Tell me a little about your website and I will come back to you personally.
Graham SEO is a family-run business based in Ness, Wirral. I work with businesses across the Wirral, Liverpool, Chester, Warrington, Southport, Runcorn and Wrexham.
