Who actually brings you more customers.
If you have tried an SEO agency in Liverpool, you have probably realised that you should have gone with a specialist in the first place. Hiring an SEO agency is like hiring a handyman to build your house when you should be hiring specialists. I've lived and breathed SEO since 2008 and, although I'm an SEO specialist, I have grown a multiple six-figure Ltd company purely through word-of-mouth recommendations so you can forget the cottage industry mentality, I've worked with startups to 7 figure businesses worldwide. If you want a better website, more calls, more sales or someone to turn to when there's a technical problem you don't understand, I'm your man.
I'm Graham McCormack. I've spent 18 years doing SEO, website design and Google Ads and on this page I'll show you how I decide what will actually move your rankings - so you can judge whether I know what I'm doing before you spend a penny.
No junior learning on your budget, no handoff to other people. The person who wins the work is the person who does the work...me!
From a base on the Wirral, I help Liverpool businesses and companies right across Merseyside turn visibility in Liverpool search results into enquiries and revenue - whether you run a local trade, a professional practice, or an online store. As an SEO consultant and specialist rather than a faceless agency, you get 18 years of hands-on SEO experience on your account, every month, and an SEO partner who knows the local Liverpool market.
Graham McCormack
Below are the core SEO services in Liverpool I provide to help your business grow. Each one starts with finding out where you stand now, then building a plan around the exact phrases your customers are typing into Google.
Get found by Liverpool customers at the exact moment they're searching for what you do.
If your customers are local, local SEO is what puts you in the Google map pack and in front of people searching near you. I optimise your Google Business Profile, keep your business details consistent across the web, and build the local signals that tell Google you're the right result for a Liverpool search.
This is the difference between ranking nationally and actually getting calls from people down the road. For trades, clinics, restaurants and retailers across Liverpool and Merseyside, it's usually where the quickest wins are.
Local search is where most Liverpool customers start, so showing up in the local search results for your area is often the best return on investing in SEO.
The behind-the-scenes fixes most agencies skip - and the ones that move rankings.
Search engines have to crawl, render and index your site before you can rank. My technical SEO service fixes the things that quietly hold you back: slow pages and poor Core Web Vitals, crawl and indexing errors, redirect chains, broken internal linking, and JavaScript that hides your content from Google.
It isn't glamorous, but a fast, clean, crawlable site is the foundation of good website SEO and everything else is built on it. Want to know where yours stands? I'll run a free review and tell you straight.
Pages Google understands - and that turn a visitor into an enquiry.
On-page SEO is how you make each page unmistakably relevant to what the searcher wants. I optimise your headings, page copy, internal links and the behind-the-scenes meta so Google can label your pages cheaply and rank them, and so they read well enough to convert.
Good SEO content isn't stuffed with keywords. It answers the question the searcher came with, in plain English, while covering the terms Google expects to see. That's what earns both the ranking and the enquiry.
Google still uses links as a signal of authority, but only the right ones. My link building service focuses on relevant, quality links - local citations, niche-relevant placements, and genuine partnerships - that strengthen your authority without putting you at risk.
Every link is built by me, in-house. No bulk outsourcing, no low-effort guest posts, no risky shortcuts that work for six months and then collapse with the next algorithm update. This is the off-page side of SEO done properly.
Ranking is pointless if it's for terms nobody valuable is searching. My keyword research finds the phrases people in Liverpool actually type when they're ready to buy, then maps them to your services and pages.
I look at search intent, competition and commercial value, not just volume, so your effort goes where it pays back. You end up being found by people looking for exactly what you sell, at the moment they're ready to act.
More visibility, more product views, more sales from organic search.
If you sell online, your product and category pages need to rank and convert. My ecommerce SEO service optimises your store's structure, category and product pages, technical health and content so the right buyers find your products and services earlier in their journey.
From a Liverpool boutique to a national online store, the aim is the same: more qualified visitors landing on pages built to turn them into customers.
Already winning locally? Let's take it nationwide - or further.
SEO doesn't have to stop at the city boundary. If your business serves customers across the UK or overseas, I build national and international SEO strategies that compete for higher-volume, more competitive terms.
The principles are the same as local SEO - relevance, authority and a site Google can process cheaply - applied at a bigger scale, with the right structure for the regions or countries you want to reach.
One audit. Total clarity. Then a plan that actually fixes it.
When rankings drop or traffic stalls, surface-level advice won't cut it. My SEO audit is a forensic breakdown of what's holding your site back - technical health, content gaps, backlink quality, site speed, internal linking and more - with clear, prioritised actions.
You come away knowing exactly what's wrong, what to fix first, and what it will take. Whether you act on it yourself or have me do it, you'll finally have a plan grounded in your actual data.
Not sure where to start? Book a discovery call and I'll talk you through what a detailed SEO review of your site would cover and the first fixes I would look at.
SEO works best when the rest of your marketing pulls the same way.
SEO is my core focus, but it doesn't work in a vacuum. When it helps, I work alongside a trusted digital marketing agency for PPC, content, web design and web development so your channels pull in the same direction rather than competing for budget. Running SEO and PPC together also shows which search terms actually convert.
If you need more than rankings, I can handle the SEO piece inside a wider marketing strategy and digital marketing services plan, or point you to the right people for the rest. Either way, the SEO stays with me.
Live Google reviews from business owners I've worked with. These update automatically, so what you're seeing is current.
"Thank you so much Graham! Very knowledgeable, helpful and friendly. Recommended!"
"Superb experience with Graham and Pete. Have done superb work for us on multiple websites"
"Graham was so patient and knowledgeable. He designed my website to give it the very best chance of gaining interest online. He was professional, focused and had a detailed understanding of the complexities of SEO. He is a very valuable tool to have when starting your own business or pushing a business’s online presence. I would not hesitate to recommend him. Thanks Graham!"
"I reached out to Graham as a previous customer, for help with web issues and he went out of his way to help us! Thanks so much again Graham, great dedication to a previous customer !"
"Graham has done my SEO and Marketing for many years now and there is no one else I would trust to do job so well. He is very passionate about the work and is 100% honest and trustworthy. His team are fantastic at getting things done behind the scenes and getting a response to a question is never any hastle. I would highly recommend Graham and his team to anyone!"
"Graham has been doing seo for me for many years. Always great communication and results."
Rated 5.0 on Google by business owners across the North West.
If you're a tradesperson - builder, electrician, plumber, roofer, joiner - most of your work comes from people searching locally. SEO for tradespeople in Liverpool puts you in the map pack and the local results when someone nearby needs what you do, so your phone rings instead of a competitor's.
Solicitors, dentists, accountants, clinics and consultants live or die on trust and visibility. SEO for dentists, solicitors and professional services in Liverpool gets you found for the high-value searches that matter, and builds the credibility that turns a click into an enquiry.
Whether you run an online store or a small local business in Liverpool finding its feet online, I tailor the work to your budget and goals. Small business SEO that's affordable, jargon-free, and focused on the searches that bring paying customers, not vanity rankings.
After exhausting their options with multiple agencies, Neil and his team reached out for a fresh approach. Fast forward and they are now recognised as the UK's leading motoring solicitors, recently upgrading to a spacious new office in Liverpool to match their growth.
From the very first month, enquiries began to increase and they have continued to rise steadily, month after month, year after year. The performance data tells a compelling story of real results, and it's rewarding to know this SEO campaign has supported both business growth and the people who rely on their services.
I doubled their incoming calls in just the first month of working together, helping their business grow. Before that, they were using Yell for their website and marketing, and to say the service was underwhelming would be putting it lightly.
While still early in their journey with me, the progress has been rapid. Momentum is building fast and you can expect to see a lot more from this client in the near future.
Pure Conservatories first approached me after feeling let down by a previous Chester-based agency. That was over eight years ago, and we’ve worked together ever since.
In early 2024, they briefly explored another agency after being approached by a persistent sales team, but within six months, they were back, having seen the difference.
Now, with leading rankings across all their local service areas, Pure enjoys a reliable flow of high-quality enquiries. It’s this consistent visibility that keeps their team fully booked and steadily growing.
There are plenty of SEO companies in Liverpool, from large digital agency teams to a local SEO agency with a handful of staff. Many do good work. The difference with me is simple: you get one SEO specialist with 18 years of SEO expertise doing the work, not an account manager passing it to a marketing team you never meet.
Most SEO firms sell standard SEO packages, the same set of tasks every month whatever your site actually needs. I prefer tailored SEO. I look at your site, your competitors and the Liverpool market first, then build a bespoke SEO plan around what will move your rankings and your enquiries.
This is organic SEO done properly: no shortcuts, no guaranteed number one claims, just steady work that keeps your business visible and brings in customers.
It depends on how competitive your market is and how much needs doing, but most of my clients are on a monthly retainer rather than a one-off. I'll give you a clear price after a free review, with no obligation. If SEO isn't the right spend for you right now, I'll tell you that too. Affordable SEO packages are available for smaller Liverpool businesses.
I'd be wary of anyone who simply says yes. What I can tell you is that you deal with one experienced person, you can see how I think before you commit, and there's no long contract. Judge that against any SEO agency in Liverpool, or any other top SEO name, and decide for yourself.
No. I don't use long lock-in contracts for my search engine optimisation services. You stay because the work is paying off, not because you signed something you can't get out of.
Most businesses see meaningful movement within three to six months, depending on competition and the state of your site. It isn't instant, but it compounds and keeps delivering long after the work is done.
You'll see it where it counts: more enquiries and calls, and better rankings for the terms that bring you customers. My reporting is in plain English - what I did, what it changed, and what's next.
Me. You won't be passed to a junior or an account manager. The person you speak to is the person doing the work.
I'm based in Ness, Wirral, a short hop from Liverpool, where you can meet me in person. I work with businesses across Liverpool, the Wirral, Chester, Southport and nationwide. If you specifically want an SEO agency based in Liverpool city centre, I'm not that, but you will always be dealing directly with the person doing your SEO.
The full range of SEO services in Liverpool: local, technical, on-page, ecommerce, national and international SEO, keyword research, link building, audits and SEO-led digital marketing.
Yes. Local SEO is usually where Liverpool businesses see the quickest wins. I optimise your Google Business Profile, tidy up your business listings and build the local signals that help you appear in the map pack and local search results.
No, and you should be wary of any SEO companies that do. Nobody controls Google's search results. What I can promise is honest, proven SEO methods, clear reporting and work focused on the searches that bring you customers.
For most businesses, yes. People still search Google when they need a local service or product, and ranking well brings enquiries without paying for every click. I'll tell you honestly if I think your budget would work harder elsewhere.
Explore in-depth local search strategies, industry breakdowns, and practical guidance for businesses growing across Liverpool and Merseyside.
A structured local search roadmap for Merseyside businesses to dominate the Google Map Pack and local search results.
Read guide5 essential steps to uncover high-intent search terms that Liverpool customers actually use when ready to buy.
Read guideHow to align organic SEO, paid channels, and web performance for sustainable business growth across Liverpool.
Read guideProven strategies for local plumbers, electricians, builders, and roofers to get their phones ringing consistently.
Read guideHow private dental practices and clinics attract high-value cosmetic and general patient enquiries online.
Read guideA commercial overview of Liverpool's expanding business economy, regeneration projects, and digital opportunities.
Read guideA curated guide to Liverpool's best networking groups, meetups, and regional hubs for local founders.
Read guideUnderstanding Merseyside and historic Lancashire borders, and what geographic targeting means for local SEO.
Read guideLet's discuss how SEO can help grow your Liverpool business. Tell me a little about your website and I will come back to you personally.
Graham SEO is a family-run business based in Ness, Wirral. I work with businesses across the Wirral, Liverpool, Chester, Warrington, Southport, Runcorn and Wrexham.
