If you have tried an SEO agency in Liverpool, you have probably realised that you should have gone with a specialist in the first place. Hiring an SEO agency is like hiring a handyman to build your house when you should be hiring specialists. I've lived and breathed SEO since 2008 and, although I'm an SEO specialist, I have grown a multiple six-figure Ltd company purely through word-of-mouth recommendations so you can forget the cottage industry mentality, I've worked with startups to 7 figure businesses worldwide. If you want a better website, more calls, more sales or someone to turn to when there's a technical problem you don't understand, I'm your man.
I'm Graham McCormack. I've spent 18 years doing SEO, website design and Google Ads and on this page I'll show you how I decide what will actually move your rankings - so you can judge whether I know what I'm doing before you spend a penny.
No junior learning on your budget, no handoff to other people. The person who wins the work is the person who does the work...me!
From a base on the Wirral, I help businesses right across Liverpool and Merseyside turn search visibility into enquiries and revenue - whether you run a local trade, a professional practice, or an online store. As an SEO consultant and specialist rather than a faceless agency, you get 18 years of hands-on experience on your account, every month.
Below are the core SEO services in Liverpool I provide to help your business grow. Each one starts with finding out where you stand now, then building a plan around the exact phrases your customers are typing into Google.
If your customers are local, local SEO is what puts you in the Google map pack and in front of people searching near you. I optimise your Google Business Profile, keep your business details consistent across the web, and build the local signals that tell Google you're the right result for a Liverpool search.
This is the difference between ranking nationally and actually getting calls from people down the road. For trades, clinics, restaurants and retailers across Liverpool and Merseyside, it's usually where the quickest wins are.
The behind-the-scenes fixes most agencies skip - and the ones that help your business move rankings.
Search engines have to crawl, render and index your site before you can rank. My technical SEO service fixes the things that quietly hold you back: slow pages and poor Core Web Vitals, crawl and indexing errors, redirect chains, broken internal linking, and JavaScript that hides your content from Google.
It isn't glamorous, but a fast, clean, crawlable site is the foundation everything else is built on. Want to know where yours stands? I'll run a free review and tell you straight.
On-page SEO is how you make each page unmistakably relevant to what the searcher wants. I optimise your headings, page copy, internal links and the behind-the-scenes meta so Google can label your pages cheaply and rank them, and so they read well enough to convert.
Good SEO content isn't stuffed with keywords. It answers the question the searcher came with, in plain English, while covering the terms Google expects to see. That's what earns both the ranking and the enquiry.
Google still uses links as a signal of authority, but only the right ones. My link building service focuses on relevant, quality links - local citations, niche-relevant placements, and genuine partnerships - that strengthen your authority without putting you at risk.
Every link is built by me, in-house. No bulk outsourcing, no low-effort guest posts, no risky shortcuts that work for six months and then collapse with the next algorithm update. This is the off-page side of SEO done properly.
Ranking is pointless if it's for terms nobody valuable is searching. My keyword research finds the phrases people in Liverpool actually type when they're ready to buy, then maps them to your services and pages.
I look at search intent, competition and commercial value, not just volume, so your effort goes where it pays back. You end up being found by people looking for exactly what you sell, at the moment they're ready to act.
If you sell online, your product and category pages need to rank and convert. My ecommerce SEO service optimises your store's structure, category and product pages, technical health and content so the right buyers find you earlier in their journey.
From a Liverpool boutique to a national online store, the aim is the same: more qualified visitors landing on pages built to turn them into customers.
SEO doesn't have to stop at the city boundary. If your business serves customers across the UK or overseas, I build national and international SEO strategies that compete for higher-volume, more competitive terms.
The principles are the same as local SEO - relevance, authority and a site Google can process cheaply - applied at a bigger scale, with the right structure for the regions or countries you want to reach.
When rankings drop or traffic stalls, surface-level advice won't cut it. My SEO audit is a forensic breakdown of what's holding your site back - technical health, content gaps, backlink quality, site speed, internal linking and more - with clear, prioritised actions.
You come away knowing exactly what's wrong, what to fix first, and what it will take. Whether you act on it yourself or have me do it, you'll finally have a plan grounded in your actual data.
SEO works best when the rest of your marketing aligns with your business goals.
SEO is my core focus, but it doesn't work in a vacuum. When it helps, I work alongside a trusted marketing agency for PPC, content, and web design so your channels pull in the same direction rather than competing for budget.
If you need more than rankings, I can handle the SEO piece inside a wider digital marketing plan, or point you to the right people for the rest. Either way, the SEO stays with me.
If you're a tradesperson - builder, electrician, plumber, roofer, joiner - most of your work comes from people searching locally. SEO for tradespeople in Liverpool puts you in the map pack and the local results when someone nearby needs what you do, so your phone rings instead of a competitor's.
Solicitors, dentists, accountants, clinics and consultants live or die on trust and visibility. SEO for dentists, solicitors and professional services in Liverpool gets you found for the high-value searches that matter, and builds the credibility that turns a click into an enquiry.
Whether you run an online store or a small Liverpool business finding its feet online, I tailor the work to your budget and goals. Small business SEO that's affordable, jargon-free, and focused on the searches that bring paying customers, not vanity rankings.
It depends on how competitive your market is and how much needs doing, but most of my clients are on a monthly retainer rather than a one-off. I'll give you a clear price after a free review, with no obligation. If SEO isn't the right spend for you right now, I'll tell you that too. Affordable SEO packages are available for smaller Liverpool businesses.
I'd be wary of anyone who simply says yes. What I can tell you is that you deal with one experienced person, you can see how I think before you commit, and there's no long contract. Judge that against any SEO agency in Liverpool and decide for yourself.
No. I don't use long lock-in contracts for my search engine optimisation services. You stay because the work is paying off, not because you signed something you can't get out of.
Most businesses see meaningful movement within three to six months, depending on competition and the state of your site. It isn't instant, but it compounds and keeps delivering long after the work is done.
You'll see it where it counts: more enquiries and calls, and better rankings for the terms that bring you customers. My reporting is in plain English - what I did, what it changed, and what's next.
Me. You won't be passed to a junior or an account manager. The person you speak to is the person doing the work.
I'm based on the Wirral, in Ness - a genuine Merseyside base, a short hop from Liverpool, where you can meet me in person. I work with businesses across Liverpool, the Wirral, Chester, Southport and nationwide.
The full range of SEO services in Liverpool: local, technical, on-page, ecommerce, national and international SEO, keyword research, link building, audits and SEO-led digital marketing.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday: 09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
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