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Hi guys, my name is Graham McCormack and I’ve been helping people fix website performance issues for nearly 20 years. During that time I’ve built a reputable Wirral based SEO service not through advertising or pushy sales, but through word of mouth recommendations, working with websites of all sizes worldwide.
I do not offer vague monthly SEO where you are left wondering what you are paying for. I focus on clarity, with results to back up everything I tell you.
My approach is simple. I look at how your website has been built, how it is structured, and how it is being understood by major search engines, AI tools, and real users to improve your online visibility. I then explain what is holding it back, what actually matters, and what can safely be ignored.
From there, I put together a clear plan of action, tell you how long it will take, and fix it. If needed, I can also manage your ongoing website performance to ensure your visibility continues to grow over time.
So if your traffic has dropped, leads have slowed, a redesign has gone wrong, or you just feel your website should be doing more, I can help you get clarity and a clear path forward.
My skills extend beyond SEO into website support, email issues, hosting, app creation, and wider technical problem solving. If you do not know where to turn, I am usually the answer.
I work with business owners, other SEOs, digital agencies, and anyone who needs an experienced, reliable second set of eyes.
I have a small support team that help me with everyday tasks but the work stays with me, my team, and they are an extension of my own hands, ensuring we provide top-notch SEO solutions.
My team and I do more than just deliver great SEO. As a website owner we know that you need a hand with a number of things.
Done For You SEO Services
This Done-For-You SEO service is exactly that: a complete, no-hassle monthly SEO package designed to bring in leads, improve visibility, and build lasting authority. No fluff, no guesswork — just consistent action backed by decades of real experience and sharp strategy from SEO experts to enhance your online visibility.
My team and I will take care of:
✅ Website Optimisation
Technical fixes, on-page SEO, crawl improvements and UX tweaks — nothing gets missed.
✅ Content Strategy & Creation
We produce high-impact content that targets your most valuable keywords based on real-world search data and competitor gap analysis. No generic filler.
✅ Link Acquisition That Actually Moves the Needle
From locally relevant citations to authority-building backlinks, we handle your off-page SEO like a proper operation — not a spammy spray-and-pray.
✅ Monthly Reporting That Makes Sense
You’ll get a clear, jargon-free breakdown of what we’ve done, how it’s impacted your rankings, and what’s coming next. No fluff, no filler PDFs — just high-quality resources that deliver results.
You don’t need more blog posts. You need the right plan — from someone who’s been in the trenches.
My consultancy service is where real SEO problems get solved. Whether your site’s tanked in the search engine results, traffic has flatlined, or you just know your agency is phoning it in, I step in, get to the root of the issue, and show you exactly what needs fixing with expert SEO.
I work with business owners, marketing teams, freelancers, and agencies who want proper SEO guidance, not generic audits and PDFs to optimise your website effectively. You’ll get clarity, a working strategy, and honest advice based on real data and experience.
✅ One-off or ongoing support
Book a session, get a full plan, or keep me on hand as your personal SEO strategist.
✅ Forensic review of current performance
I’ll look at what’s really working, what isn’t, and what local SEO strategies are holding you back.
✅ Clear, direct action plans
No fluff. No jargon. Just a list of what you need to do — and why it will improve your online presence.
Without strategy, SEO is just busywork.
This is where we lay the groundwork for everything else — by getting forensic with the data, analysing your market, reverse-engineering what’s working for competitors, and planning your content and link strategy around real search intent.
I don’t do templated strategies. I build plans designed around how Google actually works today — not how someone thinks it works based on a 2019 blog post, using expert SEO techniques. This is the part most people skip — and it’s why they never rank.
✅ Keyword & intent mapping
We target what your customers actually type — not what tools guess.
✅ Competitor reverse-engineering is a crucial part of my SEO solutions.
I don’t guess what Google wants — I analyse what it's already ranking.
✅ Structured content & linking roadmap
You’ll get a plan for what to publish, when, and how it all fits together.
For a guide on how to to build an SEO strategy using Semantic SEO click here.
Google still cares about links — but only if they’re the right ones.
My link building isn’t about spraying cheap guest posts and hoping for the best; it’s a strategic approach grounded in effective SEO techniques. I build real authority for your site through a mix of relevant citations, niche links, and placements that are earned, not spammed. I don’t outsource this to someone in a Facebook group. I do it properly.
✅ Relevance-first approach
I prioritise links that make sense for your site and your industry.
✅ Local and national coverage
From trades to ecommerce, I build links that move the needle where it counts.
✅ Clear reporting
One audit to enhance your digital marketing efforts. Full clarity. Then a proper fix-it plan based on comprehensive keyword research.
This isn’t a templated checklist; it’s a tailored approach to enhance your website traffic and deliver results. It’s a deep forensic investigation into your organic search performance.
My audits are for when something isn’t working and you need real answers, especially in the context of local SEO strategies. I go deeper than the usual “meta title missing” stuff — into crawl issues, content performance, internal linking, page structure, backlinks, penalties, and anything else that could be dragging you down.
If your site’s underperforming, I’ll find out why. And I’ll give you the fix in plain English.
✅ Technical SEO deep dive
Core Web Vitals, indexing issues, crawl budget — everything’s covered.
✅ On-page and content review
Are you actually answering the search intent? Is your structure hurting you?
✅ Backlink profile analysis
Toxic links, spammy anchors, unnatural patterns — I’ll uncover the risks.
Websites that look good, rank well, and don’t take three months to launch.
I design fast, lead-focused websites using Breakdance that work brilliantly with SEO. You won’t get a bloated theme or a cookie-cutter template; instead, I focus on tailored SEO techniques. You’ll get a site that loads quickly, converts visitors, and gives Google what it needs to see.
I may even offer you a free website. This is because my remit is YOUR SUCCESS THROUGH SEO, the web design is a blocker for me until I can make the thing perform!
This is web design done the way it should be: practical, fast, and built with ranking in mind from day one.
✅ Built with SEO in mind
Clean code, fast load times, mobile-first — all baked in from the start.
✅ Breakdance for rapid deployment
No bloat, no delays, just modern scalable web builds that attract potential customers.
✅ Tailored to your business
You’ll pick from clean, effective layouts and we’ll customise as needed.
Hosting that supports SEO — managed by someone who actually cares.
Most hosting is either cheap and slow, or overpriced and still slow. I offer something different: reliable, secure hosting built for my SEO clients. Your site will be fast, backed up, protected, and ready for whatever Google throws at it.
I don’t offer this as a product. I offer it because your SEO depends on it.
✅ Fast, secure UK hosting
SSL, daily backups, and great uptime as standard.
✅ Managed by me
You won’t be stuck on hold with a support desk. I look after everything.
✅ Stress-free setup and migration to improve your website traffic.
I’ll get you moved over, set up properly, and ready to go, ensuring a high-quality user experience.
This is where SEO becomes ROI.
I build lead gen systems that bring in real enquiries — not just rankings. For a smaller cost than SEO, I can build out assets away from your website that generate leads.
You’ll get proper tracking, a tight funnel, and a campaign that actually performs.
✅ Conversion-focused landing pages
Pages to convert — not just look pretty.
✅ Call tracking & form capture
Know exactly where leads come from and what’s working.
✅ Google Ads and SEO in sync
Paid and organic working together — not competing.
Want to learn how to do SEO the right way? I’ll teach you.
My training cuts through the noise and gives you real-world, practical SEO that works in 2026 not outdated advice from a recycled course, focusing on improving your search engine results pages. Whether you’re a business owner, in-house marketer, or freelancer looking to level up, I’ll give you the tools, frameworks, and confidence to run SEO like a pro.
✅ 1-to-1 or group sessions
Tailored training that meets you where you’re at.
✅ Live walkthroughs and real examples
We use your site, your goals, and your market — not generic examples.
✅ Ongoing support available
Need backup afterwards for your digital marketing strategy? I’ve got you.
Click here to see Generative Engine Optimisation (AI search) services
Generative Engine Optimisation (GEO) is the next evolution of SEO, designed for AI-driven search platforms like Google’s SGE, Bing Copilot, and ChatGPT. Instead of focusing only on rankings, GEO ensures your content is understood, trusted, and cited in AI-generated answers.
I use Semantic SEO principles to structure content so it’s clear, context-rich, and AI-friendly. My GEO service helps your business:
By adopting GEO now, you’ll gain an edge over competitors who haven’t yet adapted to the AI-driven search landscape.
My team and I can work with you to help find solutions to your problems, ensuring high-quality outcomes. If you want us to take the reigns and handle your monthly SEO then that's fine.
I love working with freelancers and agencies. If you are a Wirral based digital agency or local web designer, let’s grab a brew and discuss SEO services on the Wirral. You are more than welcome to come to my office in Ness just off the Chester High Road or we can meet wherever you like.
I’m also open to partnership and Joint Ventures with the right people.
If you require a one time solution to a problem that you're struggling with and need an SEO specialist - I can provide you with the solution under your own branding.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday: 09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
Tel: 0333 335 5902
Copyright © Graham SEO Ltd 2026. All Rights Reserved