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SEO Services

My team and I do more than just deliver great SEO. As a website owner we know that you need a hand with a number of things.

You focus on running your business — we’ll focus on getting it found.

Our Done-For-You SEO service is exactly that: a complete, no-hassle monthly SEO package designed to bring in leads, improve visibility, and build lasting authority. No fluff, no guesswork — just consistent action backed by decades of real experience and sharp strategy.

We take care of:

✅ Website Optimisation
Technical fixes, on-page SEO, crawl improvements and UX tweaks — nothing gets missed.

✅ Content Strategy & Creation
We produce high-impact content that targets your most valuable keywords based on real-world search data and competitor gap analysis. No generic filler.

✅ Link Acquisition That Actually Moves the Needle
From locally relevant citations to authority-building backlinks, we handle your off-page SEO like a proper operation — not a spammy spray-and-pray.

✅ Monthly Reporting That Makes Sense
You’ll get a clear, jargon-free breakdown of what we’ve done, how it’s impacted your rankings, and what’s coming next. No fluff, no filler PDFs.

If you’re stuck or second-guessing your SEO, this is where you get unstuck.

You don’t need more blog posts. You need the right plan — from someone who’s been in the trenches.

My consultancy service is where real SEO problems get solved. Whether your site’s tanked in the rankings, traffic has flatlined, or you just know your agency is phoning it in, I step in, get to the root of the issue, and show you exactly what needs fixing.

I work with business owners, marketing teams, freelancers and agencies who want proper SEO guidance — not generic audits and PDFs. You’ll get clarity, a working strategy, and honest advice based on real data and experience.

✅ One-off or ongoing support
Book a session, get a full plan, or keep me on hand as your personal SEO strategist.

✅ Forensic review of current performance
We’ll look at what’s really working, what isn’t, and what’s holding you back.

✅ Clear, direct action plans
No fluff. No jargon. Just a list of what you need to do — and why.

Want to win the game? It starts here — with strategy.

Without strategy, SEO is just busywork.

This is where we lay the groundwork for everything else — by getting forensic with the data, analysing your market, reverse-engineering what’s working for competitors, and planning your content and link strategy around real search intent.

I don’t do templated strategies. I build plans designed around how Google actually works today — not how someone thinks it works based on a 2015 blog post. This is the part most people skip — and it’s why they never rank.

✅ Keyword & intent mapping
We target what your customers actually type — not what tools guess.

✅ Competitor reverse-engineering
I don’t guess what Google wants — I analyse what it's already ranking.

✅ Structured content & linking roadmap
You’ll get a plan for what to publish, when, and how it all fits together.

No link farms. No nonsense. Just smart, effective link building that works.

Google still cares about links — but only if they’re the right ones.

My link building isn’t about spraying cheap guest posts and hoping for the best. I build real authority for your site through a mix of relevant citations, niche links, and placements that are earned, not spammed. I don’t outsource this to someone in a Facebook group. I do it properly.

✅ Relevance-first approach
I prioritise links that make sense for your site and your industry.

✅ Local and national coverage
From trades to ecommerce, I build links that move the needle where it counts.

✅ Clear reporting
You’ll always see where links come from, what they point to, and how they help.

One audit. Full clarity. Then a proper fix-it plan.

This isn’t a templated checklist. It’s a deep forensic investigation.

My audits are for when something isn’t working and you need real answers. I go deeper than the usual “meta title missing” stuff — into crawl issues, content performance, internal linking, page structure, backlinks, penalties, and anything else that could be dragging you down.

If your site’s underperforming, I’ll find out why. And I’ll give you the fix in plain English.

✅ Technical SEO deep dive
Core Web Vitals, indexing issues, crawl budget — everything’s covered.

✅ On-page and content review
Are you actually answering the search intent? Is your structure hurting you?

✅ Backlink profile analysis
Toxic links, spammy anchors, unnatural patterns — I’ll uncover the risks.

Stop waiting months for a site you don’t like. Let’s build it right, first time.

Websites that look good, rank well, and don’t take three months to launch.

I design fast, lead-focused websites using Breakdance that work brilliantly with SEO. You won’t get a bloated theme or a cookie-cutter template. You’ll get a site that loads quickly, converts visitors, and gives Google what it needs to see.

This is web design done the way it should be: practical, fast, and built with ranking in mind from day one.

✅ Built with SEO in mind
Clean code, fast load times, mobile-first — all baked in from the start.

✅ Breakdance for rapid deployment
No bloat, no delays — just modern, scalable web builds.

✅ Tailored to your business
You’ll pick from clean, effective layouts and we’ll customise as needed.

Hosting shouldn’t be a problem. With me, it isn’t.

Hosting that supports SEO — managed by someone who actually cares.

Most hosting is either cheap and slow, or overpriced and still slow. I offer something different: reliable, secure hosting built for my SEO clients. Your site will be fast, backed up, protected, and ready for whatever Google throws at it.

I don’t offer this as a product. I offer it because your SEO depends on it.

✅ Fast, secure UK hosting
SSL, daily backups, and great uptime as standard.

✅ Managed by me
You won’t be stuck on hold with a support desk. I look after everything.

✅ Stress-free setup and migration
I’ll get you moved over, set up properly, and ready to go.

It’s not about traffic. It’s about getting your phone ringing.

This is where SEO becomes ROI.

I build lead gen systems that bring in real enquiries — not just rankings. Whether it’s SEO, Google Ads, Facebook campaigns, or conversion-focused landing pages, I help you get found and convert clicks into clients.

You’ll get proper tracking, a tight funnel, and a campaign that actually performs.

✅ Conversion-focused landing pages
We design pages to convert — not just look pretty.

✅ Call tracking & form capture
Know exactly where leads come from and what’s working.

✅ Google Ads and SEO in sync
Paid and organic working together — not competing.

Forget the fluff. This is proper SEO training, built around you.

Want to learn how to do SEO the right way? I’ll teach you.

My training cuts through the noise and gives you real-world, practical SEO that works in 2025 — not outdated advice from a recycled course. Whether you’re a business owner, in-house marketer, or freelancer looking to level up, I’ll give you the tools, frameworks, and confidence to run SEO like a pro.

✅ 1-to-1 or group sessions
Tailored training that meets you where you’re at.

✅ Live walkthroughs and real examples
We use your site, your goals, and your market — not generic examples.

✅ Ongoing support available
Need backup afterwards? I’ve got you.

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I've spoken to many Wirral based business owners and there is often confusion about SEO so let me give you my definition for 2025.

Many digital agencies and other SEO providers will tell you it is about improving your website for search engines in order to achieve higher ranking positions. Whereas this is partially true, there is much more to it than that - as explained by Google themselves "it's about creating helpful, reliable, people-first content"

In 2025 search engines such as Google are so smart that they understand Natural Language Processing (NLP) and are using Artificial Intelligence to determine the search results. With elements of the Google algorithm such as RankBrain and BERT Search Engine Optimisation is now primarily about optimising for people first - every single time.

Keywords in the traditional sense have not been a true north factor now for many years, in fact chasing singular keyword ranking positions is now a thing of the past. There is simple test that you can do in order to prove this for yourself which I'll show you shortly.

The way to think about SEO now is fairly simple, "will my website visitor be SATISFIED when they land on my page?" and it is really important to pay attention to the guidelines as set out by Google.

If you take a look at Google's guidelines about this topic here, they answer this question so allow me to give you the highlights along with my own answers.

Many Wirral business owners hire a local SEO company or digital agency on a monthly retainer basis only to get months into their contract and not get the results they thought they would have.

The simple reason for this is because the entry barrier to the SEO industry is so low that almost anybody can claim to be an SEO expert without actually knowing what they are doing.

You may even find that your provider uses shady tactics that seem to work for a while but eventually end up with your results being hit with a Google penalty - or worse still, another of their clients get's hit and due to the connection between them and yourself - you too get hit by a penalty and all because the SEO person is the common factor.

I've been in the SEO industry since 2008 and I've built a very rewarding business from mostly word of mouth recommendations due to my honest approach.

If you are trying to choose who you should trust to do your SEO, take a look at the link above for the Google guidelines and you will find they have a series of recommended questions for you to ask your provider, here are my answers:

Can you show me examples of your previous work and share some success stories?

Absolutely! I'll include some further down this page and elsewhere on my website.

Do you follow the Google Search Essentials?

In short yes. However, the rules do change for specific industries and so often the best method to find out what needs to be done lies within the top results in the Search Engine Results Page. By reverse engineering those top results whilst keeping one eye on the guidelines, it's possible to give the search engine exactly what it wants every single time.

Do you offer any online marketing services or advice to complement your organic search business?

Yes, I am an SEO Consultant and I don't just offer monthly services I also offer things like SEO audits, strategies, consultancy, training, website creation, Google Ads and more. I do all of this with the end goal of boosting your overall organic visibility in mind.

What kind of results do you expect to see, and in what timeframe? How do you measure your success?

This is the type of answer that can only be given once an SEO audit has been carried out. By performing an audit of your industry, your competitors and where you are positioned right now shows me what work needs to be done in order for you to become more successful. In terms of how you measure success, it's important to take an initial snapshot of your important Key Performance Indicators (KPI's) as these will serve as the benchmark moving forward.

What's your experience in my industry?

I have personally worked in hundreds of industries over the many years I've been in business. In short, they are split into local, national and eCommerce SEO, I've probably worked in your industry.

What's your experience developing international sites?

That's not really relevant for this landing page as the focus is on Wirral but I've worked on many international websites over the years.

What are your most important SEO techniques?

Optimising for people first but understand what search engines such as Google want too. This means the technical SEO of your website must be taken into account to allow the spider-bot to crawl efficiency. Creating people-first content suitable for the device type that your customer uses most of all is also critical along with satisfying the user intent and experience (UI and UX) to give them User Satisfaction. Couple this with link building and ensuring pages are adjusted according to the feedback from Google data is the best SEO technique for any website.

In short my core services include (but not limited to):

Keyword Research:
Identifying the specific words and phrases your audience uses when searching online, helping to shape content and overall strategy. This is now a bit outdated and it's easier to think in terms of topical research but keyword research is what people expect to see within a list of services.

Content Optimisation:
Enhancing website content to naturally include relevant keywords, improve clarity and structure, and make it engaging for both users and search engines.

Technical SEO:
Improving the technical health of the website, including page speed, mobile responsiveness, crawlability, and structured data to meet search engine standards.

Link Building:
Acquiring high-quality, relevant backlinks from reputable websites to increase domain authority and boost visibility in search results.

On-Page SEO:
Optimising on-site elements such as title tags, meta descriptions, headers, and internal linking to improve search engine rankings.

Off-Page SEO:
Strengthening your brand’s presence through social media activity, digital PR, and online reputation management beyond your own website.

Local SEO:
Enhancing visibility in local searches by optimising Google Business Profiles, using location-specific keywords, and maintaining consistent local citations.

Competitor Analysis:
Evaluating competitor SEO strategies to reveal opportunities, highlight gaps, and gain insights for improvement.

SEO Strategy Development:
Creating and delivering a tailored SEO roadmap aligned with your business goals for structured and measurable growth.

Performance Tracking and Reporting:
Tracking vital SEO metrics like keyword positions, organic traffic, and conversions to monitor progress and inform decision-making.

User Experience (UX) Optimisation:
Ensuring your website is easy to navigate, visually appealing, and user-friendly to keep visitors engaged and support higher rankings.

How long have you been in business?

Since 2008. I first operated within Digital Agencies before owning my own agency (We Are Web) and then an SEO agency (Serpify) before deciding to commit to being an SEO consultant in 2017 when my company was registered with Companies House. Graham SEO Ltd is now a VAT registered business with a handful of employees.

How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Phone and email and in person meetings if and when required. I personally prefer email responses as it allows me time to check over the data if you have asked me a question and provide you with a data driven answer, but, if you need to speak then I have a member of staff who will always be available if you want to pick up the phone.

SEO Wirral

SEO Services

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Meet Graham McCormack

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Case Studies

Quails School of Motoring

Caddick Davies

Countrywide uPVC

Pure Conservatories

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