SEO Chester
services since 2008
Work directly with an SEO specialist, no middlemen.

Voted 5 Stars By Chester Businesses

Let's turn the website you have, into the website you always wanted

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Who Am I?

Chester SEO Consultant

My name is Graham McCormack, and I’ve been helping businesses just like you solve website performance issues for nearly 20 years.

My skills extend further than SEO and I can help with all aspects of your digital infrastructure from hosting, website, PPC, emails, AI, business automations, brand growth, custom apps and software and of course your performance in search engines.

I'll act as your digital partner so you can hand everything off to me and get on with running your business.

Let me worry about where your next customers are coming from - I'm good at it.

Graham SEO Ltd is a fully insured VAT registered family ran business based just outside of Chester in Ness. My wife Eleanor McCormack is a very talented designer who is great at web design and branding work. Together we've built a respected SEO company through word-of-mouth referrals since 2008 and have worked with websites of all sizes across the globe.

I know from experience that people need help with all sorts of website related issues, I also know that a lot of people are fed up with digital or SEO agencies who have a fantastic sales pitch but fail to deliver anything of real value.

It's time to change all of that.

To find out more about me, click here.

Graham McCormack

What do I do?

Chester SEO Services

You focus on running your business — I’ll focus on making it easier for potential customers to find it.

Trusted Monthly SEO For Chester Businesses

This fully managed SEO service is built specifically for businesses that want consistent results without the stress. Month by month, I'll help you grow your online visibility, attract quality leads, and build lasting authority using real strategy backed by experience, not guesswork.

Here’s what I will take care of for your business website:

✅ Website Optimisation

I handle all the technical bits. From on-page SEO and crawl improvements to site structure and UX updates, I'll make sure your website runs smoothly and gets noticed in search results.

✅ Content Strategy & Creation

Using real search data and competitive insights, I craft targeted content that ranks and resonates. No recycled filler, just strategic content that connects with your target market.

✅ Effective Link Building

I focus on quality over quantity. From trusted local citations to genuine authority backlinks, your site earns links that strengthen its reputation and push rankings. All done without spammy tactics.

✅ Monthly Reports That Make Sense

Every month, you’ll get a clear breakdown of what’s been done, how your rankings have shifted, and what I'll be doing next. No jargon, no fluff, just honest, useful insights.

Let me handle getting you found online, while you focus on running and growing your business.

If your SEO is stuck and you're not sure what to do next, this is where things start moving again.

SEO Chester - Expert Search Engine Optimisation Consultancy

Looking for a trusted SEO expert in Chester? You don’t need more guesswork or another shallow blog post. You need a clear SEO plan from someone who’s dealt with the real issues and knows how to fix them.

My SEO consultancy service is built for moments when rankings have dropped, traffic has stalled, or your current agency isn’t delivering. I step in, identify the problems, and give you the clarity and strategy needed to move forward.

I work with Chester business owners, marketing teams, freelancers and agencies who are tired of vague advice and want real answers. No generic audits. No copy-paste reports. Just tailored industry-specific SEO insight based on data, experience and what actually works.

✅ Flexible support options

Whether you need a one-off session or someone to stay close as your go-to SEO expert, I'm here to fit around what you need.

✅ In-depth analysis of current performance

We’ll dig into what’s working, what’s not, and uncover what’s holding your site back from growing in search.

✅ Simple, focused action plans

No fluff. No waffle. Just a straight-talking breakdown of what to do, when to do it, and why it matters. Just tailored industry-specific SEO insight based on data, experience and what actually works.

If you're based in Chester and want proper SEO guidance, this is the next step.

If you don't know where you are going, that's where you'll end up

Chester SEO Strategist - Data Driven

Without a clear strategy, SEO becomes just another to-do list with no direction. Strategy is where everything begins. We start by digging deep into real data, analysing the Chester market, studying your competition, and building a plan around genuine search intent.

No recycled templates. No outdated tactics. Every strategy is custom-built around how Google works today — not outdated guesswork from years ago. This is the step most businesses skip, and it’s why they often fail to rank.

✅ Keyword and intent mapping

Essential for effective keyword research and improving your search engine rankings.

We find out what your ideal customers are really searching for — not what keyword tools guess they might type.

✅ Competitor reverse-engineering

No assumptions. We study what’s already ranking and figure out exactly why it’s working.

✅ Content and link roadmap

You’ll get a clear plan showing what to publish, when to publish it, and how to connect it all to build authority.

If you're serious about improving your SEO, strategy isn't optional — it's the foundation.

No gimmicks. No spam. Just link building that delivers real results.

SEO Chester Link Building - Authority & Trust

Google still values links, but only the ones that actually matter.

My link building is focused on quality, not volume. I build genuine authority through relevant citations, niche placements, and trusted sites that make sense for your business. Everything is done properly — no outsourcing, no shortcuts, and definitely no low-effort guest posts.

✅ Relevance-led strategy

Links are chosen based on what fits your industry and site, not just what’s easy to get.

✅ Built for local and national impact

Whether you serve a specific region or operate UK-wide, I secure links that help where it counts.

✅ Transparent reporting

You’ll always know where links came from, what they point to, and how they contribute to your progress.

This is link building done right — strategic, focused, and built to support long-term growth.

One audit. Total clarity. Then a fix-it plan that actually fixes it.

SEO Chester - Forensic SEO Audits

This isn’t a surface-level audit with a few SEO buzzwords ticked off. It’s a proper forensic teardown of what’s really holding your site back — and exactly how to turn it around.

When rankings drop, traffic dries up, or performance flatlines, generic advice won’t cut it. That’s where I step in. I don’t skim over “meta title missing” issues. I go deeper — crawl efficiency, page structure, internal linking, backlink quality, penalties, site speed, and everything in between.

If something’s broken, I’ll find it. And I’ll tell you exactly what to do, why it matters, and how to fix it in plain, straightforward language.

✅ A technical SEO deep dive can significantly improve your performance in the SERPs.

I’ll dig into Core Web Vitals, indexing errors, crawl budget, site speed, and anything else Google’s bots might be tripping over.

✅ On-page and content review

Is your content structured the right way? Are you matching intent? I’ll show you if you’re missing the mark — and how to correct it.

✅ Backlink profile audit

Toxic links, spammy anchor text, irrelevant domains — I uncover link issues that algorithms notice (even if you haven’t).

No noise. No nonsense. Just a clear breakdown of what’s wrong, what’s working, and a direct plan for what comes next. If you want to stop guessing and start fixing, this is the bit that changes everything. If you are serious about improving your SEO in Chester, this is where it all starts - with a forensic investigation and strategy plan

Stop wasting months on a site you’ll end up replacing. Let’s build it fast, smart, and for results.

Web Design Chester

You want a website that launches quickly, looks sharp, works brilliantly on mobile, and ranks well in Google — without the bloated templates, messy code, or months of back-and-forth.

I build high-performing, conversion-focused sites using Breakdance. They’re clean, fast, and built from the ground up with SEO baked in. You won’t get fluff. You’ll get a site that loads fast, turns visitors into leads, and ticks every technical box Google cares about.

This is web design that’s lean, practical, and ready to win from day one.

✅ SEO built-in from the start

Clean code, quick load speeds, mobile-first setup — the stuff that helps you rank is baked in, not bolted on later.

✅ Breakdance for fast, modern builds

No slow dev cycles. No endless revisions. Just a smart, scalable site ready to go live quickly.

✅ Tailored to your business

Choose from proven layout options, and we’ll shape it around your content, style, and audience — not someone else’s template. I’ll make sure of it by implementing strategies that maximise your online visibility.

Launch faster. Look better. Rank sooner. That’s how Chester web design should be done.

Hosting that doesn’t let you down. I’ll make sure of it.

Website Hosting Chester - Fully Managed, Fast, UK based & Secure

Most hosting is either cheap and slow, or expensive and still crap. My Chester website hosting is different.

What I offer is different — fast, secure UK-based hosting that’s built for performance, backed up daily, and looked after by someone who actually gives a toss. I don’t sell hosting to the public. I provide it for clients whose SEO depends on staying live, fast, and stable.

I don’t hand you off to a ticket system. I sort it myself.

✅ Fast UK servers

Free SSL, daily backups, and solid uptime. No nonsense.

✅ Fully managed by me

You won’t be chasing tech support. I’ll handle everything.

✅ Easy setup and migration

I’ll move you across, get it working, and make sure it’s done right.

It’s not just about rankings. It’s about results — real leads, real enquiries, and getting your phone ringing.

Lead Generation Chester

This is where SEO shifts from being a cost to becoming an asset that maximises your visibility in search engine results. I build lead generation systems that connect every part of your digital marketing — from search to paid ads to landing pages — and turn clicks into customers.

Whether it’s SEO, Google Ads, or Facebook campaigns, everything is designed to work together with one goal: enquiries that convert.

You won’t just see traffic go up. You’ll see what’s working, why it’s working, and how many leads it’s bringing in through organic search efforts.

✅ Landing pages built to convert

We don’t just make pages look good — we build them to capture intent, drive action, and maximise conversion.

✅ Tracking that shows the full picture

Call tracking and form capture tell you exactly where leads are coming from, so you can double down on what works to maximise conversion.

✅ SEO and PPC working together

Organic and paid campaigns are aligned, not competing, giving you full coverage across the customer journey.

It’s not about vanity metrics. It’s about performance, clarity, and campaigns that pay for themselves.

No fluff. No theory. Just real SEO training that’s practical, up-to-date, and built around you.

Providing SEO Training

If you want to stop guessing and start doing SEO the right way, I’ll show you how. This isn’t recycled advice from five-year-old blog posts — it’s proper, hands-on training based on what actually works today.

SEO Agency Training or For Individuals

Whether you're a business owner, marketer, or freelancer wanting to take control of your own SEO, I’ll help you build the knowledge, confidence, and systems to do it properly — and get results.

✅ 1-to-1 or small group training

Tailored to your level, your goals, and your learning style. No filler. No dragging through irrelevant slides.

✅ Live sessions using your own site

We don’t work off theory. We dig into your setup, your keywords, your competitors, and make it all make sense.

✅ Support that sticks around

Need help after the session? You’re not left on your own. I’m available for follow-up support when you need it.

Learn what matters. Skip what doesn’t. And walk away knowing how to run SEO like a pro.

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Client Testimonials

After helping hundreds of business owners worldwide spanning neary 20 years, I've built a great reputation for getting the job done. Here are just a small sample of happy clients.

      EXCELLENT  
   Based on 21 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Jake Stafford 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thank you so much Graham! Very knowledgeable, helpful and friendly. Recommended!
  
 
      Posted on Google  
   
   Andy Portbury 
 
 
 
 Trustindex verifies that the original source of the review is Google. Superb experience with Graham and Pete. Have done superb work for us on multiple websites
  
 
      Posted on Google  
   
   Jo Ellis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Graham was so patient and knowledgeable. He designed my website to give it the very best chance of gaining interest online. He was professional, focused and had a detailed understanding of the complexities of SEO. He is a very valuable tool to have when starting your own business or pushing a business’s online presence. I would not hesitate to recommend him. Thanks Graham!
  
 
      Posted on Google  
   
   Blackstone Electrical 
 
 
 
 Trustindex verifies that the original source of the review is Google. I reached out to Graham as a previous customer, for help with web issues and he went out of his way to help us! Thanks so much again Graham, great dedication to a previous customer !
  
 
      Posted on Google  
   
   Breakpoint Recordings 
 
 
 
 Trustindex verifies that the original source of the review is Google. Graham has done my SEO and Marketing for many years now and there is no one else I would trust to do job so well. He is very passionate about the work and is 100% honest and trustworthy. His team are fantastic at getting things done behind the scenes and getting a response to a question is never any hastle. I would highly recommend Graham and his team to anyone!
  
 
      Posted on Google  
   
   Dave Power 
 
 
 
 Trustindex verifies that the original source of the review is Google. Graham has been doing seo for me for many years.  Always great communication and results.
  
 
      Posted on Google  
   
   Graham Quail 
 
 
 
 Trustindex verifies that the original source of the review is Google. Absolutely fantastic company which gets amazing results very quickly. Very helpfull and nothing is ever too much trouble. Would highly recommend! Thanks for all your help!
  
 
      Posted on Google  
   
   Kev Rigg 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fabulous service and always does what he says he will. Can't recommend enough
  
 
      Posted on Google  
   
   Roy Medlam 
 
 
 
 Trustindex verifies that the original source of the review is Google. I can honestly say Graham knows exactly what he’s doing. I’ve used Graham SEO for several years and with his knowledge of the online world of SEO he has been the catalyst in growing more than one business for me successfully. I owe Graham a whole lot of Gratitude for his skill and dedication in getting me where I want to go online with Graham SEO your in safe capable and very knowledgeable hands
  
 
      Posted on Google  
   
   Mike Hayden 
 
 
 
 Trustindex verifies that the original source of the review is Google. Graham is knowledgeable and passionate about SEO and gets results fast.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Results

Case Studies

Helping Chester Businesses Grow Online

Here are just a few graphs below to give you an idea of how I've helped some of my clients over the years. I've worked with clients worldwide (not just in Chester), from local electricians to international trading platforms. I work with solicitors, solar panel providers, and many e-commerce stores. See here for more case studies.

Specialist Motoring Law Firm

Chester Case Study 1 from Search Engine Optimisation

This client came to me in 2020 having been with a various digital agencies and got nowhere.

I analysed what had happened and set about fixing their mistakes.

I then undertook a new content driven campaign in order to gain topical authority in terms of search queries that had a commercial intent behind them. In this instance this related to people who clearly needed a motoring lawyer.

That same client is still with me all of these years later.

The figures shown above are for the last 12 months.

Over 7500 leads generated within the past year alone, nearly 4500 of these came from SEO
The #1 ranked motoring solicitor company in the UK
Over 5000 keywords ranked in Google search
Over 200 of these rank as featured snippets or in Google AI Overviews

My client has experienced year on year growth, hired many more members of staff and moved to a dedicated office building.

Chester Based ECommerce Store

chester seo services more than a thousand new page 1 rankings ecommerce

I've been working with this client for about 6 months. The images above are taken from their Google Search Console and also Ahrefs. They show the total clicks and impressions for their website compared to the first 3 months and also the number of page 1 of Google ranking positions I've achieved for them.

Again, they had been with multiple local Chester SEO agencies and digital marketing companies and were seeing their traffic and revenue drop month on month before "having enough" and trying myself and my team.

The figures shown:

Nearly 7000 more clicks to their website compared to the previous 3 months and over 1 million more impressions
The #1 ranked store for their primary products (which is related to clothing)
I've managed to outrank many of their suppliers for their own brand names
Over 1000 page 1 of Google ranking positions
They are now on track to do over a million in revenue this year with more than half of that figure coming from SEO

Chester Based international ECommerce Store

ecommerce revenue increase over 6 months

This client created and sold mantra jewellery internationally. Take a look at the revenue graph above. This was achieve by fixing all of the issues inherent within the Shopify platform, then working page by page on their categories and products to improve their descriptions and internal links . I also published some supporting content in the form of blog posts and promoted it externally.

Local Solicitor

This is a well-known local solicitor in Chester. Their goal was to improve the overall brand presence within Google. I did this by fixing the foundation on their WordPress website, analysing how their competitors have been successful, and ensuring that the gap analysis was carried out and implemented correctly. Once I had spotted the pattern for success, I then used this as an opportunity to spot further growth areas. The combination of technical SEO, on-page SEO, and off-page SEO produced the results that you see here.

Chester Based HR company

Huge increase in solicitor traffic across 8 weeks

The aim for this company was to grow their overall brand presence and you can see from the growth metrics above, I did just that. Their website is built upon WordPress but the the way in which the website was actually built was incorrect. I fix the technical foundation and then I worked through the website was actually structured and restructured the whole thing to be more meaningful. I then worked on their individual pages to ensure that they were correctly optimised for their target keywords. Then I looked at their competitors, reverse-engineered everybody, and then made their website stand shoulder to shoulder with the rest of the industry. I then looked for further opportunities for growth and implemented supporting content and built backlinks for them. The figures speak for themselves.

Who do I offer my services to?

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If you run a business based in Chester then you're a good fit. If you want me to handle everything for you then that's no problem. Alternatively, you may want me to look into an issue related to your website - whatever you need, just reach out!

I already work with a number of agencies either delivering monthly white label SEO or in a training or consultancy capacity. I've done SEO for 20 years so bring a wealth of experience to the table.

There's plenty of work to go around so I'm always more than happy to help you out in whatever way you need it - just let me know how I can help, I promise I don't bite :)

I'm happy to carry out work in your brand name if required.

Frequently Asked Questions

Is SEO Dead? Is SEO still worth it? Hasn't AI taken over?

No, yes and yes. The way people search and the platform that they search on has been changing for many years. It is true that the influence of AI now means that people are using engines like ChatGPT more often. But the behaviour of search and the underlying algorithm that serves search results to that person fundamentally hasn't changed. It is still possible to reverse engineer success and then build a campaign around what is successful. It is true that perhaps Google have lost some control over the search market but Google is a single search engine. ChatGPT is also a search engine. YouTube is a search engine. Amazon is a search engine. All of these run on an algorithm that can be unpicked. So no, SEO isn't dead and it is still worth it. It still produces commercial and transactional results, as my results prove.

How much does SEO cost?

It depends on several factors such as how competitive your industry is, where you offer your services geographically speaking and how old your website is and which platform it is built upon. For businesses based in or near Chester offering a local service usually require local SEO which usually starts at £550+vat a month but can vary. If you are a business based in Chester but offers your services throughout the UK (or worldwide) then the fee increases to start at £900+vat per month and this is purely due to the scale of the campaign required. If you are a Chester based E-Commerce business then the starting price is usually £1250+vat per month, again this is due to the scope of what is required to take your business further for Search Engine Optimisation.

However, all of these prices will be determined by an SEO audit. An audit uncovers how the other websites in your industry have become successful. It is possible to reverse engineer their success and audit against your own website - this is called gap analysis. It is the requirements to bridge this gap and how long it usually takes everybody else to achive their level of success that determines how much and how long your own success will likely take.

How long does SEO take?

If you read my answer above then you will know it takes an SEO to determine this. However, SEO can take time and we are literally at the mercy of the search engines such as Google. We also have no influence over external factors such as what your competitors are doing and other factors, such as what was going on in the world at the time including technical technology advances such as AI. It is because we can't control these factors that it is almost impossible to state specifically how long an SEO campaign will take. However a good SEO audit will cover how your competitors did it and how long it took them and this can give us a good guide.

Do you offer other services?

Yes. SEO is my specialism but I can also help with every single aspect of your digital infrastructure. I can help with your hosting, your website, your emails. I can do a pay-per-click campaign for you. I can help with social media. I can help with AI, automations, and business growth systems. However my core skill is in business growth, primarily through organic channels.

Should I go with an SEO agency? Why should I choose to work with an SEO specialist instead?

SEO agencies are built to scale. They build repeatable systems that are based on a set of principles that sometimes work and sometimes don't. When it doesn't work, the ability for that agency to still get you good results depends upon the skillset and experience of the person that deals with that particular problem.

I work with agencies every month to help them solve these issues.

I've owned two separate digital agencies and I can tell you firsthand that the best thing about agencies is their sales pitch.

The quality of the work comes with what happens next after you've signed up.

If your campaign doesn't work and you fire your agency their sales team will just replace your somebody else.

Digital marketing agencies usually have bigger offices and therefore bigger overheads and will charge more than they should. If they charge a smaller amount you usually get what you pay for. When I first started with SEO in 2008, it wasn't a career choice.

I'd started to do it back in 2008 because I just fell in love with the whole thing and being honest it made me good money so I was able to escape my 9 to 5. Then I found that I could help other people with their own business success - this is a where my job satisfaction comes from helping you and your business succeed.

These days SEO is a career choice and you often get people with little experience carrying out the work on your behalf.

There still is no officially recognised qualification or courses that you can take to learn this. You just have to do it, practise at it, and get better and better at it.

Shouldn't I just go with whoever is at #1 for SEO Chester?

Yes if you like, it's a good metric but you also have to consider how long they've been there for and how they did it. There are many shady tactics in SEO that a good honest morally uncorrupt person would never use on your website, but it is fine to use on their own.

I've ranked at #1 for SEO Chester four times with different websites in a ten year period and kept those rankings for a long time.

So, why work with me?

I've been involved with internet since it took off in 1994 and I found SEO in 2006 and started to implement it into my own ventures fully in 2008. The first Google algorithm updates didn't happen until 2012 (to put this into context).

I'm ex-RAF and I'm disciplined, I am passionate about what I do. I am friendly and you can talk to me directly.

I have not built my business to scale. It is a lifestyle choice for me.

I no longer chase local rankings because my work simply comes from word-of-mouth recommendations.

I cap the number of clients that I work with for a good work-life balance and I have a very good relationship with each and every one of them. I have had them for many years. They all recommend other people my way. Sometimes I can accept the work if I have a position open. But ranking at position number one for keywords like SEO Chester hasn't been on my radar as a priority for a very long time now.

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Company info

Graham SEO Ltd

Company No.10710878

VAT No. 349888132

Office 2, Oaktree Court Business Centre

Mill Ln, Little Neston, Ness

Cheshire, CH64 8TP

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SEO Chester services since 2008 Work directly with an SEO specialist, no middlemen.