Work Hours: Mon - Fri, 9am - 6pm
hello@grahamseo.com
SEO stands for Search Engine Optimisation.
Your Wirral based business will fall under the category of targeting a local, national or ECommerce customer (sometimes you may be a hybrid of these).
Right now in 2025 customers in Wirral search online differently than they did in previous years because of the evolution of AI and this means less people are relying soley upon Google and more upon ChatGPT, YouTube, Bing and even the likes of Reddit and Amazon to get their information.
You will have noticed that they way Google presents its search results has changed too, now showing a much more varied Search Engine Results Page (SERP) and will include a mixture of paid ads, AI Overviews, the local snack pack, shopping results and People Also Asked. It is now also showing these in a random order on the page.
Moreover your search results are personalised to your device, location and previous search history.
So does this means that a SEO is dead and a Wirral SEO service is no longer a viable digital marketing channel?
Far from it!
Search Engine Optimisation just evolves along with it. It is no longer about 10 blue links but ensuring that you when your customers are searching for you online - they find you, no matter where they look.
This page targets SEO Wirral as its primary keyword, but pages on a website no longer appear for a single keyword. They appear for dozens or even hundreds, because the way people search has evolved into a more natural way of speaking. For example, instead of just typing in "SEO Wirral", people search for SEO agency Wirral, SEO company Wirral, SEO services Wirral, and many more variations.
So now let’s equate this to what your business does.
Think back to when you were planning to start your business. You likely spent time researching what you wanted to offer, who your target customers were, and how to reach them.
It’s possible to set up a company just to provide a product or service, but the best and most successful businesses have a strong Unique Selling Point (USP) — something that sets them apart and makes them the obvious choice over others.
Building a successful business goes beyond offering a good product or service. You need to understand how customers find you, what convinces them to choose you, and how to keep them coming back. Every part of the journey, from first impression through to repeat purchase, shapes how people see and trust your brand.
A major part of this journey is your marketing. In today’s digital-first world, having a strong online presence isn’t just helpful, it’s essential. Without it, even the best businesses struggle to compete and risk losing customers to competitors who are easier to find.
SEO is NOT guesswork it is data driven by finding EXACTLY what your customers search for online and customising your website so no matter what they look for YOU show up.
We then ensure that you also appear for any subsequent searches they may do as they move through the sales funnel by appealing to the work Google and other search engines work.
An easy way to think about this is that your web designer likely only did half a job - now it is the job of the SEO provider to complete it by creating pages that meet ALL of the other search queries and crafting the content on those pages on your website for search engines whilst simultaneously ensuring the layout and User eXperience (UX) is on point and delivers USER SATISFACTION.
Hi guys, my name is Graham McCormack and I'm very pleased that you are on my website and I really hope we can meet for a chat about your business success soon.
You should know who you’re working with and what you’re getting for your money. I’ve been building websites since 1994 and turned SEO into a career in 2008, after running my own successful eCommerce stores. Since then, I’ve grown Graham SEO Ltd into a multiple six-figure business with just a small team, almost entirely through word-of-mouth.
I was born in Liverpool, raised in Southport, served in the RAF, and eventually settled in Wirral in 2006, where I still live with my wife and kids. I’ve got an office in Ness but often prefer working from my VW T5 camper.
I’ve worked with businesses of every size, from local independents to global brands. What matters is creating SEO strategies that deliver — customers, enquiries, sales, and measurable growth. Over the years I’ve generated millions in revenue for clients.
I’m a technical geek too. Beyond SEO, I can build websites, fix existing ones, or help with hosting and email issues.
People say if you love what you do, you never work a day in your life. That’s not quite true — I work long hours — but it never feels like work to me.
Graham McCormack
SEO isn’t just about climbing higher in Google, it’s about making your entire website work as a growth tool for your business. As a Wirral business owner, you need more than clicks. You need visibility in the right searches, content that resonates with local customers, and a site that turns visits into enquiries and sales. Here’s how I make that happen:
It all starts with understanding how people in Wirral actually search for businesses like yours. I don’t just look at broad terms — I drill down into the specific words and phrases your customers are typing into Google. By targeting these, your website appears in front of the right audience, at the exact moment they’re looking for what you offer.
Once we know what people are searching for, I shape your website content to match. This isn’t about stuffing pages with keywords — it’s about creating clear, engaging, and useful content that answers your customers’ questions. Done right, it attracts local traffic, keeps people on your site longer, and increases the chance they’ll get in touch.
Links from other trusted websites act like votes of confidence in Google’s eyes. I focus on building high-quality, relevant backlinks that strengthen your website’s authority. The result? Better rankings, more visibility, and a stronger reputation online that sets you apart from local competitors in Wirral.
Even the best content won’t convert if your website is slow or difficult to use. I make sure your site loads quickly, works perfectly on mobile, and delivers a smooth, frustration-free experience. This not only improves your chances of ranking higher but also keeps visitors engaged long enough to take action.
SEO isn’t just about traffic — it’s about turning that traffic into customers. I focus on guiding visitors through the journey, from first click to enquiry or sale. Whether that means improving calls-to-action, simplifying your contact forms, or making your service pages more persuasive, I help ensure the people landing on your site become paying customers.
If you run a business here on the Wirral, you’re exactly the kind of client I work best with. Whether you’d like me and my team to take care of your SEO from start to finish, or you just need expert help with a specific issue on your website, I can step in and get it sorted.
Alongside working directly with businesses, I also partner with agencies — providing monthly white label SEO, training, and consultancy. With 20 years of hands-on SEO experience, I bring practical knowledge and proven strategies that deliver results for their clients.
There’s always enough work to go around, and I’m happy to step in and support however I’m needed. Whether it’s ongoing SEO delivery, specialist advice, or simply an extra pair of experienced hands, I’m here to help — and I promise I’m easy to work with.
If you’d like, I can work seamlessly under your brand name, acting as an extension of your team so everything stays consistent for your clients.
Back in 2020, this client approached me after spending years with different digital agencies — but with little to show for it. They were frustrated, out of pocket, and ready for a change.
I started by digging into what had gone wrong. After identifying the mistakes that had been holding them back, I set about fixing them and building a stronger foundation. From there, I developed a content-led strategy designed to establish topical authority in their industry, targeting search queries with clear commercial intent. In this case, that meant focusing on people actively searching for a motoring lawyer.
The results speak for themselves — and that client is still with me today, years later, because the growth has been consistent and long term.
That success has translated into real-world growth: the business has expanded year on year, taken on new staff, and moved into a dedicated office building to support demand.
This client has been with me for around six months. The charts above, taken directly from Google Search Console and Ahrefs, highlight the difference in performance compared to their first three months — showing clear gains in both clicks and impressions, as well as a surge in page 1 Google rankings.
Before working with me, they had tried several Chester-based SEO and digital marketing agencies. Despite the promises, their website traffic and revenue were declining month after month. Frustrated, they decided it was time for a new approach — and that’s when they came to me and my team.
The results since then have been remarkable:
This turnaround shows how the right SEO strategy can reverse a downward trend and create real growth. In just half a year, the business has gone from losing ground to becoming a market leader in their space.
You may be eligble for a business grant to pay for your SEO services, click the link for a complete list of what is available.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
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