SEO Liverpool
SEO specialist with more than 15 years experience
- Month on Month SEO - No Tie-in
- Time Served Service Since 2008
- ROI Focused Service
- SEO Specialist But Can Help With All Digital Marketing
- Agencies / Freelancers Welcome (White Label or Partnerships)
- Complete Technical Support Offered (Including Hosting, SSL, and More)
I’m Graham McCormack, an SEO Specialist and Consultant dedicated to helping website owners in Liverpool.
Whether your business targets the Liverpool area or operates on a national scale, including eCommerce, we are here to fulfil your SEO needs.
Do you need help with migrating your website, fixing a hacked site, or performing an SEO audit to evaluate your current situation?
If your website’s performance isn’t up to par, my team and I are ready to assist you.
Client Testimonials
Liverpool SEO Services
Technical SEO
While your web developer excels in building your site, technical SEO requires specialised expertise. As an SEO professional, I combine development skills with a focus on optimising your site for search engines.
Establishing a solid technical SEO foundation transforms your site into a strong online presence.
This involves enhancing site speed, mobile compatibility, URL structure, and more. Effective technical SEO ensures your site is easily crawled by search engines, preparing it for successful on-page optimisation.
Keyword Research
It's no longer effective to target a single keyword for top rankings, as modern SEO requires a broader approach.
With updates like Google's RankBrain and BERT, keywords have evolved into broader topics, allowing pages to rank for a variety of related searches.
About 80% of search queries are long-tail keywords, which are unique and rarely repeated. The other 20% are often targeted by PPC, making it a more expensive option compared to SEO.
Today, search results are personalised based on device, location, and search history, reflecting the modern keyword research approach.
On-Page Optimisation
Your website requires technical SEO. After it has been created by your web developer, it must then be optimised for search engines. This includes not only the overall theme across the entire site but also each individual page.
Many people primarily focus on Google search for SEO, but this is evolving as new players like ChatGPT enter the market and Bing's usage increases. Regardless, search results will always depend on which content is most useful to the end user.
Traditional SEO involves optimising your meta title, description, header tags, images, internal links, outbound links, schema markup, page load speed, and much more. However, the current focus is increasingly on pages that are simply more helpful than others.
Link Building
Google frowns upon link building because it's a powerful SEO tool, prone to manipulation.
Ideally, content should organically gain backlinks through social shares, but in the competitive business world, adaptability is key.
Low-quality links are common and can disrupt your SEO by affecting anchor text ratios and link velocity. Google may silently disregard bad links, and Penguin penalties can occur without clear reasons.
Your competitors might be building links to gain an edge, putting your site's success at risk if you neglect your backlink profile.
New Content Creation
SEO hinges on aligning your content with what users are searching for; without relevant pages, you won't be discovered.
If you’re familiar with SEO, you know the ongoing discussions about silo structures, NLP, semantics, and AI's growing role in SEO.
Having been in SEO from the start, I can attest that quality content is always key. You must prioritise user needs, no matter your product.
Google's "Helpful Content Update (HCU)" now specifically assesses how helpful your content is, emphasising the importance of user-focused content.
Partner Services
Looking to partner with Graham SEO?
For years, my team and I have successfully collaborated with local agencies.
Our services are flexible, focusing on your specific needs—whether you require an audit, a strategy, or full SEO support.
As a technical SEO specialist, I prioritise thorough analysis and practical solutions.
Transparency is key; it’s always best to be upfront with clients about working with a local SEO expert. We're not a distant agency; we're local and available for face-to-face meetings if needed.
Local SEO Services Liverpool
If attracting local customers is your goal, then local SEO is crucial for your business.
Most local searches happen on phones, leading to customised results based on location, search history, and device type.
This necessitates a unique approach for local SEO, including optimising your Google Business profile, creating targeted landing pages, generating reviews, and using geo-specific keywords.
Whether your focus is local, national, or eCommerce, my team and I have the expertise to cover all your SEO needs.
National SEO Services
Running a business on a national scale demands a unique SEO strategy compared to local SEO.
Instead of focusing solely on major keywords, it’s crucial to target the diverse range of search queries potential customers use.
National SEO typically involves broader topics and more specific long-tail phrases, like “court summons for driving 100 in a 30 zone,” which attract high-intent searches and increase enquiries.
This strategy not only captures traffic for primary keywords but also boosts overall visibility, a proven method we excel at.
Liverpool Ecommerce SEO
I’ve worked extensively with eCommerce sites, consistently helping clients generate millions through targeted SEO strategies.
While similar to national SEO, effective eCommerce SEO requires your pages to match the market leaders before focusing on technical SEO, content refinement, and proactive link building.
Link building and authority development are essential, along with leveraging content that has clear commercial intent.
Each campaign I manage is uniquely tailored to the specific industry and audience, driven by data and metrics. Let’s discuss how I can help your business grow.
Technical & Digital Support
Many clients who approach me often need help with more than just SEO—they require broader support for their website and business.
Before diving into SEO in 2008, I worked as an IT technician, giving me the skills to assist in various areas beyond traditional SEO.
Whether you need help with website migration, SEO audits, email support, AI prompt solutions, or finding more efficient ways to use technology, I’m here to provide comprehensive support.
You’ve searched for SEO Liverpool For A Reason
How Can I Help?
Located just outside Liverpool on the Wirral, where you are doesn’t actually matter as we’ve worked with business owners worldwide now for many years.
With extensive experience in digital marketing, our team has consistently driven revenue growth for diverse businesses worldwide.
Our innovative, data-driven strategies have transformed online presences, and our success stories showcase our expertise in the digital landscape.
A Little About Me
My SEO journey began in 2008, but my internet experience dates back to 1994. With a strong IT background and seven years in the RAF, I focus on organic SEO and technical problem solving.
From website fixes to SEO strategies, my team and I offer tailored solutions to help your business thrive. Whether it’s Google penalty recovery, eCommerce SEO, or local SEO, we’ve got you covered.
Curious about what an SEO Liverpool campaign includes? Let’s discuss how we can meet your unique needs!
NOT HAPPY WITH YOUR EXISTING SEO PROVIDER
In today’s business world, digital agencies offering online marketing services are as common as local corner shops once were. The problem is that the barriers to entry for starting such an agency are virtually nonexistent.
What sets my service apart from these agencies is the genuine passion for search engine optimisation (SEO) that drives it, coupled with an unwavering commitment to your success.
My purpose in this industry is not to scale a business but to deliver tangible results. If you’re interested in learning more about how I can help, don’t hesitate to reach out. I’ll be more than happy to demonstrate exactly what I mean and how I can support your online growth.
YOU NEED SOME HELP WITH A TECHNICAL ISSUE
With a wide range of digital skills and an analytical mind, I excel at transforming raw data into powerful strategic insights.
My grasp of web technologies, programming principles, and search engine algorithms empowers me to diagnose and remedy the hidden obstacles hampering your online growth.
If your website is failing to live up to its full potential, I’m here to lend a helping hand. Reach out to me, and I’ll dive deep into the root causes of its performance, offering clear-cut solutions to elevate its visibility, engagement, and overall impact.
YOU DID YOUR OWN SEO & NOW YOU'RE STUCK
For small businesses, SEO may initially appear to be quite straightforward, that is, until your strategy suddenly fails to yield results or you find yourself needing to shift your focus back to core business functions.
With Google’s algorithms undergoing hundreds of updates annually and the increasing integration of AI adding further complexity to the mix, navigating the ever changing SEO landscape can quickly become a daunting task. Yet, it is precisely this intricate nature of SEO that I find thrilling and satisfying.
If you’re feeling overwhelmed or uncertain about how to proceed, this is where my team and I can step in to provide expert guidance and support.
Reach out and schedule a chat with us to explore how we can help you conquer the challenges of SEO and drive your business towards online success.
YOUR PPC IS COSTING A SMALL FORTUNE EACH MONTH
Pay-per-click (PPC) advertising offers the flexibility to manage specific keywords by adjusting them as needed for your campaign.
However, web pages often rank for numerous keywords, making it financially impractical to target all of them through Google Ads. Using broad match keywords can quickly drain your budget without much return.
On the other hand, SEO is a long-term strategy, more like a marathon than a sprint. With sustained efforts, SEO can gradually reduce or even eliminate the reliance on costly PPC campaigns.
YOU'RE AN AGENCY OR FREELANCER AND NEED AN SEO
I’ve enjoyed collaborating with freelancers and agencies for years, often delivering results behind the scenes.
If you’re a digital agency or web designer in the Liverpool area, let’s meet over a brew. You’re welcome to visit my Wirral office, just off Chester High Road, or we can arrange to meet elsewhere.
I’m also keen on exploring partnerships and joint ventures with professionals who share my passion for excellence. If you think we could collaborate effectively, I’d love to discuss how we can combine our expertise to achieve outstanding results.
KNOW YOU NEED SEO HELP BUT NOT SURE WHERE TO START
The SEO landscape is always evolving, adapting to new technologies and user behaviours.
A year ago, I would have recommended a content-focused SEO strategy. However, in 2024, the rise of AI has shifted the focus towards targeting commercial keywords.
As search engines increasingly provide direct answers in SERPs, the importance of purely informational content has decreased. It’s now essential to realign your SEO strategy to prioritise commercial keywords in response to this evolving landscape.
Are we compatible?
Can we work together?
The relationship we have in business is important to me, and I hope you feel the same.
Trust Matters Most
I’m proud to say my company has grown thanks to the positive feedback from our happy clients.
If you’re a Liverpool business seeking an honest and reliable SEO specialist, I’m here to offer a straightforward solution tailored to your needs.
More Than Just SEO—Your Go-To Tech Helper
With 18 years of IT experience, including 7 years in the RAF, I’ve been doing SEO since 2008 and also offer support with tech issues, hosting, SSL certificates, and more.
Helping Those Who Have Tried SEO on Their Own
Many of my Liverpool clients have started their own SEO and now need professional help. We ensure safety by backing up your website and testing changes before going live. You’ll stay in control of new content and see all backlinks we create, with transparency and security as our priorities.
Got a Question? Just Ask!
If you have any questions, feel free to reach out. I’m always happy to explain SEO in simple terms, so you stay informed and confident in your decisions.
SEO Specialist Liverpool
◈ Expert in Search Engine Strategies
◈ Wide Range of Technical Support Skills
◈ In-depth SEO Performance Analysis
◈ Regular Monthly Reports & Updates
◈ Small, Skilled Dedicated Team
◈ More Than 15 Years of Experience
◈ Flexible Services, No Long-Term Contracts
◈ Can Include Hosting, Site Migrations, SSL Setup for Your Website
◈ Full Website Management
◈ Thorough Website Evaluation & Campaign Planning