I’m Graham McCormack, and I’ve spent nearly 20 years helping businesses fix underperforming websites. Born in Liverpool and joined the RAF at 23, now based on the Wirral, I’ve built a trusted SEO company through results and reputation, not sales tactics, working with clients locally and around the world.
This isn’t a vague monthly service where you wonder what’s being done. I show you exactly what’s happening, why it matters, and how it moves you forward. From poor search rankings and technical headaches to email issues, hacks, or tricky site migrations — I’ve seen it all and know how to fix it. If your website isn’t pulling its weight, I’ll help you turn it around.
Search Engine Optimisation isn’t just about keywords and rankings anymore and it hasn't been now for some time.
Imagine if you were to open a shop in Liverpool city centre. The amount of footfall you get depends on where your store is located, a busy street like Bold Street or tucked-away side road makes all the difference. What you sell will attract a certain type of customer, and how your shop front looks will decide whether they step inside. The way you price and display your products will influence whether they make a purchase. Over time, word of mouth and returning customers will be what really helps your brand grow.
In 2026, this is how to think about your SEO strategy too. Everything about your website matters: how it’s built, where it’s hosted, how your brand appears online, what people say about you, and how all of this ties into your other marketing efforts.
The way people search and how results are shown keeps changing, and it will continue to evolve. That’s why SEO today needs to adapt and work alongside your wider business goals.
When we work together, I’m not just providing SEO, I’m your go-to person for everything related to your website. From web design and PPC to hosting, emails, and security, my goal is to help you get more leads and sales by building your visibility online.
If you have a business that targets people locally then you probably need local SEO (or least you need this within your marketing mix).
National SEO refers to a service that targets people at a national level, this could also includes elements of local SEO too.
ECommerce SEO is like national SEO except instead of selling services you will be selling products. This has a different strategy to national or local SEO.
Of course, you may also be a hybrid of these types of SEO. You may even not be too sure which type you need - don't worry I can guide you to the correct path.
This fully managed service is designed for businesses that want consistent results without the stress. Month by month, with me at the helm and my team at my side, we help you grow your visibility, attract quality leads, and build lasting authority using real strategy backed by experience, not guesswork.
Here’s what my team and I will take care of for your business website:
We handle all the technical bits. From on-page SEO and crawl improvements to site structure and UX updates, we make sure your website runs smoothly and gets noticed in local search results.
Using real search data and competitive insights, we craft targeted content that ranks and resonates. No recycled filler, just strategic content that connects with your target market.
We focus on quality over quantity. From trusted local citations to genuine authority backlinks, your site earns links that strengthen its reputation and push rankings. All done without spammy tactics.
Every month, you’ll get a clear breakdown of what’s been done, how your rankings have shifted, and what we’re doing next. No jargon, no fluff, just honest, useful insights.
Let us handle getting you found online, while you focus on running and growing your business.
You don’t need more guesswork or another generic blog post — you need a clear SEO plan from someone who has dealt with real challenges and knows how to fix them.
My consultancy service is designed for businesses facing dropped rankings, stalled traffic, or underperforming campaigns from their current agency. I step in, identify the problems, and deliver the clarity and strategy you need to move forward with confidence.
I work with business owners, marketing teams, freelancers, and agencies who are tired of vague advice and want actionable solutions. No cookie-cutter audits. No copy-paste reports. Just tailored, industry-specific SEO insight based on data, proven experience, and what actually works.
✅ Flexible support options
Whether you need a one-off session or an ongoing trusted SEO partner, I adapt to your requirements and provide support that fits around your business.
✅ In-depth analysis of current performance
Together we’ll uncover what’s working, what’s not, and pinpoint the issues holding your site back from growth in search results.
✅ Simple, focused action plans
No jargon, no filler — just a straightforward plan detailing what needs to be done, when to do it, and why it matters. Practical steps you can act on immediately.
If you’re based in Liverpool and want expert SEO guidance that actually makes a difference, this is the next step.
Without a clear strategy, SEO becomes nothing more than a checklist with no real direction. Strategy is where everything starts. We dig into real data, analyse the Liverpool market, study your competition, and build a plan around genuine search intent.
No recycled templates. No outdated tactics. Every strategy is crafted around how Google works today — not guesswork from years gone by. This is the step most businesses skip, and it’s the reason they often fail to achieve lasting rankings.
✅ Keyword Topic and intent mapping
We uncover what your ideal customers are actually searching for — not just what keyword tools predict — giving you a roadmap to higher visibility and stronger results.
✅ Competitor reverse-engineering
No assumptions. We break down what’s already ranking in Liverpool and identify exactly why it works, then apply those insights to your campaign.
✅ Content and link roadmap
You’ll receive a clear, structured plan that shows what to publish, when to publish it, and how to connect it all to build topical authority and long-term trust.
If you’re serious about improving your online presence, strategy isn’t optional — it’s the foundation everything else is built on.
Google still values links — but only the ones that truly matter.
My approach focuses on quality over quantity. I build genuine authority through relevant citations, niche placements, and trusted websites that make sense for your business. Every link is earned the right way — no outsourcing, no shortcuts, and never low-effort guest posts.
Links are selected based on what fits your industry and website, not just what’s easiest to obtain.
Whether your business serves Liverpool specifically or operates across the UK, I secure links that drive visibility where it matters most.
You’ll always know where links came from, the pages they point to, and the role they play in your growth.
This is link building done right — strategic, focused, and designed to support long-term authority and rankings.
This is not a surface-level audit with a few buzzwords ticked off. It is a forensic teardown of what is really holding your site back and exactly how to turn it around for sustainable growth in Liverpool and across Merseyside.
When rankings drop, traffic dries up, or performance plateaus, generic advice will not cut it. I do not stop at meta title checks or basic crawls. I go deeper into crawl efficiency, rendering, page structure, internal linking, backlink quality, potential penalties, Core Web Vitals, site speed, and the technical details in between.
If something is broken, I will find it. You will get a clear explanation of what to fix, why it matters, and how to do it in plain language you can act on.
I examine Core Web Vitals, indexing coverage, robots and noindex directives, canonical clusters, XML sitemaps, server logs for crawl waste, duplicate and thin content, redirect chains, JavaScript rendering issues, and page speed bottlenecks.
We assess search intent alignment, headings and information architecture, internal linking, schema markup, content gaps, duplication, and topical coverage so key pages can win the queries that matter.
I uncover toxic links, risky anchor patterns, irrelevant domains, link velocity red flags, and authority gaps versus your real competitors. Disavow is recommended only when it is warranted and supported by evidence.
No noise, no nonsense. You get a prioritized action plan that shows what is wrong, what is working, and the exact next steps. If you want to stop guessing and start fixing, this is the part that changes everything.
This is where SEO stops being an expense and becomes a business asset that maximises visibility and drives measurable results. I build lead generation systems that connect every part of your digital marketing — from organic search to paid ads to landing pages — and turn clicks into paying customers.
Whether it’s SEO, Google Ads, or Facebook campaigns, everything is designed to work together with a single focus: generating enquiries that convert into real business.
You won’t just see more traffic. You’ll see which channels are working, why they’re working, and exactly how many leads they’re generating for your business.
Every page is designed with intent in mind — structured to capture leads, drive action, and maximise conversions, not just look good.
Call tracking and form capture reveal exactly where leads come from, helping you double down on the channels that perform best.
Organic and paid campaigns are aligned, not competing, giving you stronger visibility across the full customer journey.
It’s not about vanity metrics. It’s about clarity, performance, and campaigns that generate a return by paying for themselves.
If you want to stop guessing and start doing SEO the right way, I’ll show you how. This isn’t recycled advice from outdated blog posts — it’s hands-on training built around the strategies that actually work today.
Whether you’re a business owner, marketer, or freelancer looking to take control of your SEO, I’ll help you build the knowledge, confidence, and systems needed to do it properly — and achieve real results.
Sessions are tailored to your experience level, your goals, and your learning style. No filler, no irrelevant slides — just focused training that makes sense.
We don’t just talk theory. We dig into your website, your keywords, your competitors, and apply SEO principles directly to your setup.
Training doesn’t end when the session does. If you need help afterwards, I’m available for ongoing support whenever you need it.
Learn what matters, skip what doesn’t, and walk away knowing how to run SEO with the confidence of a professional.
You need a website that launches quickly, looks sharp, works flawlessly on mobile, and ranks well in Google — without bloated templates, messy code, or months of delays.
I create high-performing, conversion-focused sites using Breakdance. They’re fast, lightweight, and built from the ground up with SEO integrated. No unnecessary extras, just a site that loads quickly, converts visitors into leads, and meets every technical requirement Google cares about.
This is web design that’s lean, practical, and built to perform from day one.
Clean code, lightning-fast load speeds, and a mobile-first setup — everything that helps you rank is included from the beginning, not bolted on later.
No long development cycles. No endless rounds of revisions. Just a smart, scalable site that’s ready to go live quickly.
Choose from proven layout structures, and we’ll adapt them to your content, brand, and audience — not someone else’s template. Every detail is shaped to maximise visibility and performance.
Launch faster. Look better. Rank sooner. That’s exactly how it should be done.
Most hosting is either cheap and painfully slow, or overpriced and still unreliable.
What I provide is different — fast, secure, UK-based hosting built for performance. Your site is backed up daily, protected with free SSL, and maintained by someone who actually cares about keeping it live, fast, and stable. I don’t sell hosting to the general public — it’s a service I reserve for clients whose SEO success depends on strong, reliable uptime.
There’s no faceless ticket system here. If something needs fixing, I handle it personally.
Free SSL, daily backups, and excellent uptime. No gimmicks, just reliability.
You won’t waste time chasing support — I’ll take care of everything directly.
I’ll move your site over, configure it properly, and make sure it runs seamlessly.
Every business has different needs, which is why we never apply a cookie-cutter SEO plan and hope for the best. We take the time to understand your goals, your market, and the challenges standing in the way, then create a strategy built specifically for you.
If you want to stay closely involved, we will keep you updated with clear actions and measurable progress. If you would rather step back and leave it to the experts, my team and I will manage everything for you, driving steady growth, improving visibility, and giving you the time to focus on growing your business with confidence.
I genuinely enjoy working with freelancers and digital agencies and I welcome opportunities to connect with like-minded people. If you are a web designer or run a digital agency in Liverpool or the surrounding area, let’s arrange a meeting and talk about how we can strengthen your online presence. You are welcome to visit me at my office in Ness, just off Chester High Road, or we can meet at a place that works best for you.
I am also open to partnerships and joint ventures with the right people. If our goals align, we can explore the potential of working together to create something meaningful and successful.
Sometimes an SEO issue pops up that needs immediate attention, and waiting for a long-term campaign isn’t an option.
That’s where I come in. I provide one-off, specialist support that tackles urgent problems head-on, restoring stability and performance without delay. All fixes can be delivered under your own branding, so your reputation stays intact, your clients remain confident, and everything continues to run smoothly in the background.
SEO helps your Liverpool business appear higher in Google when local customers search for your products or services. By targeting keywords and phrases people in the Liverpool area are using, you can attract more qualified leads and generate more sales.
No, while I work with many Liverpool-based companies, I also help businesses across Merseyside, Wirral, Chester, and beyond. Whether your audience is local, regional, or national, I can build an SEO plan that works for you.
For most Liverpool businesses, you can expect to see meaningful improvements within 3–6 months. The exact timeframe depends on your competition and the condition of your website. SEO is a long-term investment, but results grow over time.
Yes, I provide local SEO services that optimise your Google Business Profile, build citations, and improve your chances of appearing in the Google Maps “Local Pack” when people search for Liverpool services.
Absolutely. I offer 1-to-1 and group training sessions in Liverpool so you can learn how to improve your own SEO, boost visibility, and attract more customers.
I work with a wide range of Liverpool businesses, from trades and service providers to restaurants, hotels, shops, and professional services. Each SEO strategy is tailored to your market and goals.
Yes, I create fast, mobile-friendly websites for Liverpool businesses, designed with SEO best practices from day one to help you rank and convert visitors into customers.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday: 09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
Tel: 0333 335 5902
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