SEO Chester
SEO specialist with more than 15 years experience
Chester SEO Specialist Graham McCormack
Hi guys, you’ve likely found me by typing into Google or other search engine a phrase such as “SEO Chester”. This either means you’re looking for an SEO service in Chester or you may be looking for an SEO specialist / consultant.
Allow me to introduce myself.
My name is Graham McCormack and I’m an SEO Specialist who has been helping Chester based business owners get more customer from their website performance since 2008.
I can do this in a number of ways, including taking care of everything that you need each month, or perhaps investigating an issue that may be holding back the performance of your website or current SEO campaign.
Whether your company is local and serves just the Chester area or provides products and services throughout the UK (or beyond known as national SEO) or maybe you are an eCommerce store OR EVEN A HYBRID OF ALL THREE, I can assist with your SEO needs.
Every SEO strategy is crafted and executed by myself, I do have a small team who assist with tasks and client communications, but it is effectively myself doing the work – this certainly is NOT left unnattended to junior members of staff as it is with a lot digital agencies.
Unlike other SEO providers who usually estimate costs to suit their margins and overheads, my strategies are based on what will actually help your business grow – in other words what has already been proven to work within your industry.
So, to get to the data, firstly I’ll need to audit your competitors, target customers and your own website. At that I will perform thorough GAP ANALYSIS and give you a clear, data-led roadmap for improving your visibility.
If you’ve already tried a few local Chester agencies and still feel lost, let me take a look at your website (free of charge). I’ll tell you what’s really going on with no jargon, no pitch. Just honest insights you can measure.
So, forget the sales fluff. I’m an SEO geek focused on results, not showmanship.
Need monthly support or occasional technical guidance?
I do offer monthly SEO management but I also know there are times when you might need somebody by your side for those other technical things outside the remit of an SEO provider. I’m your go-to guy for this too.
Website migrations, dealing with a hacked website, finding out why your traffic is dropping, dealing with hosting companies, Security Certificates, understanding Google Analytics, making adjustments to your web content.
I’m more than just an SEO specialist, I’m the person you can turn to for technical advice when you don’t know where else to turn. If I can’t fix your issue (I usually can) then I’ll find you someone who can and make sure they do it properly for you.
Client Testimonials
Chester SEO Case Studies
Just A Few Examples of the Results I Get For My Clients
I’ve worked on so many SEO campaigns worldwide since I began in 2008 I’ve actually lost count and the ones below are a tiny number in comparison to the great results I’ve achieved for my clients.
In some instance I’d rather protect the identity of my client so that I can show you some juicy figures instead, so here we go…
Feb 25 vs Jan 25 for a local law firm client
Oct 2024 vs Oct 2023 for a client in the industrial services space
Internationally focused ECommerce client revenue across 6 months
ECommerce in a clothing niche revenue more than doubled in less than a year
Typical Chester SEO Services
Technical SEO
Your website may look great, but without Technical SEO it will never amount to more than a pretty shiny thing that looks nice and can be used for paid advertising.
Google and other search engines won't waste their valuable resources crawling your website if it wastes their time and money.
People won't spend time on your website if it loads slow, if images are missing, or if users click a link and it takes them to a dead page, negatively impacting user experience.
Technical SEO is the foundation that your website is built upon.
The skills required for technical SEO are similar to those of a website developer, except that a developer does not usually consider SEO when building out a website and makes basic mistakes such as using header tags (H1, H2, H3 etc) to style text instead of using CSS like they should.
Installing Yoast or an SEO plugin is NOT technical SEO; it’s just one part of optimising your website. There is much more to it.
Keyword Research
The days of fixating on a single keyword for that coveted #1 spot in the SERPs are long gone. If you're still employing this outdated strategy, it's time for a rethink. Did you know that your webpage can appear for dozens if not hundreds of variations of a keyword? We call this the keyword topic of the page, essential for effective on-page SEO.
Google's algorithms have evolved dramatically. With sophisticated updates like RankBrain and BERT, the search engine now comprehends context and intent, not just individual words. Keywords haven't disappeared; they've transformed into comprehensive topics.
In this new landscape, effective "keyword research" isn't about chasing individual terms. It's about understanding user intent, anticipating query variations, and creating content that comprehensively addresses a topic. It's about being relevant in a multitude of scenarios, not just for a single search phrase.
Knowing this means that you can continually grow a page on your website by knowing which search queries are being generated and aligning your page to them. This is known as amplification.
On-Page Optimisation
On Page SEO refers to the actual content on your individual pages and how the search engines crawl them.
Similar to the technical work sitting behind your website itself, we're now looking at the individual page and how both search engines and people alike will likely interpret them.
This means that the search bot needs to be given certain signals, such as descriptive headers, alt texts, meaningful images, appropriate usage of keywords in text and their LSI synonyms, schema markup language and much more.
Just as importantly, we need to be writing content appropriate for the search intent of the user and delivering exactly what they landed on your page for. In other words, we need to give them their answer and a solution to their problem.
This is the basis of On Page SEO. There is a lot more to it but too much to go into here. Rest assured, we've got you covered.
Link Building
Link building is an important part of SEO because it's effective. Google might not like it (it's against the Google search engine guidelines), but that's exactly why it works so well.
Think of links as votes of confidence from other websites. But not all votes carry equal weight. A link from a respected industry leader speaks volumes compared to a dozen from unknown sources.
Quality trumps quantity here. We're looking for links that make sense in context, from sites that align with your niche and enhance your SEO services in Chester. It's about building relationships, not just link counts.
Your site will inevitably collect some questionable links - it happens to everyone. These can skew your anchor text ratio. And here's the thing: Google might decide to ignore certain links without telling you why or when. It's tricky territory, with Penguin penalties waiting to catch you out.
And it's not just about incoming links. Internal linking is crucial too. It helps spread link equity throughout your site and guides both users and search engines to your most important pages.
The hard truth? Your competitors are likely building links right now, leaving you behind. Without a solid plan to manage and grow your backlink profile, your website's visibility - and ultimately, your business - could be at risk.
Link building is an art and a science. There's much more to it, but these are the foundations. Don't worry - we've got the expertise to navigate this complex landscape for you.
New Content Creation
Website content isn't just about filling pages with words; it's a crucial element in your overall digital marketing strategy. It's the lifeblood of your online presence, the key to engaging visitors and convincing search engines that you're worth their attention and help you achieve your goals by growing that foot traffic.
Gone are the days when stuffing keywords into poorly written paragraphs would do the trick. Today's content needs to be sharp, relevant, and genuinely useful to your audience. It's not about what you want to say - it's about what your website traffic (visitors) need to hear.
Remember, you're not just writing for humans. Search engines are getting smarter by the day, and they're looking for content that answers questions, solves problems, and provides real value. If you're not delivering that, you're already behind the curve.
But here's the kicker: great content isn't a one-and-done deal. It needs to be fresh, updated, and always evolving to maximize your user experience. Your competitors are constantly upping their game with innovative SEO strategies, and if you're not keeping pace, you're falling behind in search engine rankings.
From blog posts to product descriptions, every word on your site should be working hard for you. It's not just about being found - it's about converting visitors into customers, readers into subscribers, browsers into buyers.
Creating top-notch content is a challenge, no doubt. But it's one you can't afford to ignore. Don't worry, though - with the right strategy and expertise, your website can become a content powerhouse that leaves the competition in the dust.
Partner Services
Thinking about teaming up with Graham SEO? Let's talk about how we can supercharge your digital strategy with excellent results.
We're not just another faceless SEO agency. We're your local experts, with years of experience partnering with agencies just like yours. And we're flexible - our approach adapts to fit your needs like a glove.
At our core, we're SEO analysts with a laser focus on the technical side and achieving the best possible results. Need a deep-dive audit that leaves no stone unturned? A bulletproof strategy that puts you miles ahead of the competition? Or maybe you're looking to offer top-notch SEO to your clients without the hassle of doing it yourself. Whatever it is, we've got you covered.
Here's a bit of wisdom we've picked up along the way: honesty wins, every time. We've found that clients appreciate knowing they're getting expertise from a trusted SEO consultant. It builds trust, and trust builds long-lasting relationships.
Remember, we're not some distant entity hidden behind a computer screen. We're right here in your backyard. Fancy a face-to-face chat over a cuppa? Just say the word.
So, ready to take your SEO game to the next level? Let's make it happen together.
Chester Focused Local SEO
If your business is based in Chester and targets a local customer then a local SEO service is the most beneficial to you.
Here’s the thing: when people in Chester are looking for a local business, they’re probably checking on their phone.
This means that their search result is personalised to their location and most likely, their search history too.
Where I start with your campaign depends upon the age and amount of trust and authority you have with search engines such as Google.
If you have a brand new website, I consider your website as being in “phase 1” and we need to first win that trust with the search engines before your campaign will really take hold.
My team and I can help with this period by carrying out a small PPC and lead generation campaign to get you going.
We also may be able to build you a WordPress website to get you going or convert your existing one into one that will convert better.
Chester Based National SEO
When your business is based in Chester but targeting a wider audience, perhaps even internationally than local and you are NOT an eCommerce store, then a nationally focused SEO campaign is what you need.
SEO has changed a LOT over the past few years but the fundementals have stayed the same.
The introduction of AI tools and also AI in the Bing and Google search results mean that a content driven approach of old may actually not be as effective as it once was.
A page on a website never appears for a singular keyword anymore, those days are gone.
Pages appear for lots of variations on a theme of a keyword and this is where the true traffic to your website comes from.
As with local SEO, your target audience will experience personalised and localised results, especially when using their phone to find you.
This is why it is more important than ever to know simple facts such as if you audience are using their phone or desktop (this will differ whether you are a B2B or B2C business) and take this into account when working out the best way to drive new sales or leads to your website.
Chester Based ECommerce
We’ve worked with many eCommerce stores that are based Chester. This is similar to a national SEO campaign with the main difference being on the off page SEO work. The inner pages on a national website tend to be quite competitive and require link building to take place, however with an eCommerce website the off page work usually targets specific pages or categories and then utilises internal links to filter that link equity.
ECommerce SEO isn’t a set-it-and-forget-it deal. It’s an ongoing process of tweaking, testing, and refining but we’ve got years of experience doing just this, you’re in good hands – see the image here from one of our case studies. This is a Chester based ecomm store targeting an international audience (hence the price shown in dollars) – data taken from Google Analytics, which shows user behaviour data about your website and can help improve your search engine rankings when used to analyse which areas you can improve.
Website Technical Support
I specialise in SEO but I’m not daft, I know that as a business owner you need all kinds of digital support.
Although the main focus is on the organic side of your website performance, I know my clients may need help with a new website, migrating hosts, help setting up or taking care any email issues, website maintenance, plugin issues and many more things that take them away from being able to run their business.
I’LL HELP YOU WITH IT ALL. Whatever you need.
If I can’t fix it for you I’ll find someone who can.
You’ve searched for SEO Chester For A Reason
How Can I Help?
NOT HAPPY WITH YOUR EXISTING SEO PROVIDER
Digital agencies these days are literally EVERYWHERE, with many popping up overnight with little more than a laptop and a catchy name. But real SEO expertise? That’s a different story.
The service my team and I provide isn’t just another cog in the digital agency machine; we offer tailored SEO services in Chester. We’re driven by a genuine passion for SEO and an unwavering commitment to your success. This isn’t about growing our business; it’s about growing yours.
We’re not here to dazzle you with fancy reports or baffle you with jargon. We’re here to deliver results, plain and simple. And we’re not afraid to prove it.
Frustrated with your current SEO provider? We can help you enhance your organic traffic. Feeling like you’re just another number on their client list?
Let’s change that. Get in touch, and we’ll show you exactly what dedicated, results-driven SEO looks like. No fluff, no empty promises – just solid, measurable improvements for your business through effective content marketing.
YOU NEED SOME HELP WITH A TECHNICAL ISSUE
At the time of writing I’m approaching 50 years old and with time comes experience. I bring a comprehensive range of digital and technical skills to the table, with a strong focus on data analytics and strategy development.
I have deep knowledge of web systems, programming, and how search engines operate, allowing me to identify and address issues effectively.
From complex coding problems to intricate SEO challenges, I’ve got the experience to tackle it all.
Is your website not performing as expected? Don’t let technical issues hold your business back.
Get in touch. We’re confident we can pinpoint the problem and offer solutions to get your site back on track and performing better than ever.
Remember, in the digital world, every second of downtime or poor performance can cost you customers. Let’s nip those issues in the bud and keep your online presence running smoothly.
DIY SEO Hit a Wall? Need Some Help?
You’ve rolled up your sleeves and tackled SEO yourself – well done!
But now you might be feeling stuck, or maybe your strategy’s lost its momentum.
Perhaps it’s time to focus on running your business instead of chasing algorithm updates. I get it.
SEO is a moving target. With Google making hundreds of updates a year and AI reshaping the landscape, it can feel like aiming at a bullseye on a spinning dartboard. The good news? I live for this stuff.
I thrive in the ever-changing world of SEO. With years of experience navigating shifting algorithms and digital trends, I can help steer your business through the noise and towards real, measurable results.
Feeling overwhelmed? Ready to hand the SEO reins over to someone who knows exactly what to do with them? Let’s chat – I’ll pick up where you left off and take things to the next level.
PPC or SEO? Why Not Both?
Sure, PPC is like a light switch for specific keywords – flip it on when you need a quick boost, off when you don’t. But here’s the kicker: your web pages aren’t one-trick ponies; they should align with your business goals and drive customer reviews. They can rank for dozens, even hundreds of keywords.
Now, imagine trying to target all those keywords with Google Ads. Your budget would vanish faster than free samples at a food fair. Even with broad match settings, you’d be bleeding money quicker than you can say “cost per click”.
SEO, on the other hand, is more of a slow burn. It’s not a sprint; it’s a marathon with a pretty sweet finish line. If you’ve got the patience to play the long game, SEO can be your secret weapon.
Over time, as your organic rankings climb, you’ll find yourself relying less and less on those pricey PPC campaigns. Some of our clients have even waved goodbye to PPC altogether, letting their hard-earned organic rankings do all the heavy lifting.
So, ready to start your SEO journey? Let’s chat about how we can get your website working harder, so your budget doesn’t have to.
Whitelabel SEO
I’m always keen to work with local talent.
If you’re based in the Chester area and work in digital or web, I’d be happy to have a chat.
You’re welcome to pop into the office in Ness – we’re just off Chester High Road – or we can meet somewhere that’s convenient for you.
I’m flexible and happy to adapt to whatever works best.
I’m not just looking for a one-off chat. I’m interested in building long-term partnerships and collaborations with the right people.
If you think your skills could complement mine, let’s talk and see if there’s a good fit.
Whether you’re a freelancer or part of a bigger agency, if you’re local and passionate about what you do, I’d like to hear from you.
If you want to discuss how we might work together or how I could help with your sales and marketing, just get in touch.
Ready for SEO, But Unsure Where to Begin?
SEO never stands still.
What worked last year might not work today.
If you’d spoken to me back in 2023, I’d have recommended a content-heavy approach – publishing useful blogs and articles to build organic traffic.
But things have moved on.
In 2025, AI has changed the way search works.
Search engines now answer a lot of informational queries directly on the results page, which means there’s less value in content that doesn’t have a clear commercial intent.
That’s why I focus on targeting the keywords that really matter –
the ones that bring in leads and customers, not just traffic.
If you’re ready to move away from outdated strategies
and build an SEO plan that’s actually aligned with how search works today,
I’d be happy to help.
Let’s talk.
About My Company Graham SEO Ltd
Based just outside of Chester in Ness on Chester High Rd just a 10 minute drive from Chester city centre.
Over the years, my team and I have been the driving force behind millions in revenue growth for Chester based businesses of all shapes and sizes.
As the owner of the Graham SEO agency, Graham McCormack, my journey in the digital world kicked off way back in 1994, with my SEO expertise really starting to take root in 2008. I’ve got a rock-solid IT background, including 7 years of telecoms and IT experience in the RAF, which I leverage to help potential customers succeed.
Graham SEO is a Ltd company VAT registered in the UK.
Opening hours: Mo, Tue, We, Th, Fr 09:00 – 18:00
Graham SEO Ltd Company No. 10710878 | VAT No. 349888132
Office 9, Oaktree Court Business Centre, Mill Lane, Ness, Cheshire, CH64 8TP, Tel: 0333 335 5902