National
SEO
Services
A national SEO service is suitable when your business is targeting a broader audience and your product or service can be sold to anybody throughout the country (or the world). You may or not be an eCommerce store, this particular service is suitable for when you ARE NOT an eCommerce.
An imporant factor in the type of campaign we will undertake for you is whether your target customer are more likely to search for your services via their mobile phone or desktop. The difference here is between B2B and B2C services. We also need to take into account what your end goal is.
You may even have multiple goals, different touch points with your audience before they buy and this is an important distinction when we craft your campaign.
The image above shows a comparison of such a campaign where our client wanted to bring customers into their funnel through a newsletter sign up, an online quote system but also track the phone calls. No problem. The figures show the date range compared to the month prior to our SEO services starting – we made quite a difference to their bottom line without a doubt!
If you are interested in a National Search Engine Optimisation (SEO) service then the first thing we’ll do is to assess your website:
- Domain age and history
- Important Key Performance Indicators
- Off page profile analysis
- The current performance of your content
- Which CMS you are using for your website
- How your current levels of traffic and conversions are performing
- How many people are clicking your page from the SERP and how many “bounce” back again
- Your current Google rankings and keyword performance
- Competitor analysis
- SWOT of your target niche and your website within it
- How your technical SEO is performing and what needs to be done to improve it
- Work out which keywords you could target and what supporting content can be produced to drive even further traffic to them
- We will provide you with snapshot of your current performance so together we can benchmark this against the SEO performance
- Prepare a roadmap based upon our findings and share this with you
This is just the starting point.
Every website is different and its rare that two website are ever completely alike, so it’s important to uncover what works and what does not within your niche.
Outside of the initial snapshot report, you can feel free to ask any question by phone or email during your campaign and you will receive a regular monthly update report of progress.
More often that not within the first one and perhaps month two you will receive a written lengthy report on the exact changes I and my team have performed to your website and what you can expect to happen next.
We don’t ask you to commit to a contract but we do ask that you allow a minimum of four months to start seeing results, it is against Google’s guidelines to make any guarantees but rest assured my team and I have a very high success rate.
Website management, hosting, SSL…we can support or simply assist whenever you need.
