We Can Build You A Complete SEO Strategy

If you’re ready to stop guessing and start growing, you need more than quick fixes — you need a clear, focused SEO strategy that actually works. Whether you're a local business in Chester, scaling nationally, or somewhere in between, I’ll craft a tailored plan that aligns with your goals, your audience, and your resources.

Research

We begin by analysing your industry landscape to uncover what top competitors are doing right and where untapped opportunities exist. This sets the foundation for a strategy that gives you a genuine edge.

Audit

Next, we take a deep dive into your website — reviewing technical health, content quality, structure, and user experience. We identify strengths to build on and weaknesses to resolve.

Gap Analysis

Your site is benchmarked against high-performing competitors to pinpoint what’s missing — from under-optimised content to poor backlink coverage or unresolved technical issues.

Plan of Action

With our findings, we craft a tailored, step-by-step SEO roadmap. Every action is designed to close performance gaps and build long-term visibility and authority.

Report

You’ll receive a clear, jargon-free report outlining everything we’ve discovered — along with direct, practical recommendations so you know exactly what to do next.

Why build an SEO strategy?

Most businesses invest in SEO without a proper plan. They jump into tasks, tools, and retainers without really knowing what’s working. That’s when progress stalls, budgets are wasted, and confidence fades. The issue isn’t SEO itself it’s the absence of clear strategy.

By creating an SEO strategy up-front you can

Cut out the guesswork and focus on what actually moves the needle
Set clear budgets with full visibility on time and effort
Move forward with confidence knowing your plan has purpose

With your SEO strategy you could

Handle the work yourself using a structured, step-by-step plan
Assign tasks to your team with clarity and direction
Pass the strategy to your SEO agency or freelancer for smooth and accurate execution

Who are these strategies for?

If you're planning to manage your own SEO, having a strategy in place lets you map out exactly what needs doing and estimate the time and budget required before you dive in. It’s the smartest way to stay focused, efficient, and in control from the very beginning.

We can develop your client’s SEO strategy for you — saving you time, reducing costs, and removing the stress of figuring out what to do next. You get a clear, professional plan ready to implement without second-guessing.

Need it under your brand? No problem. We offer fully white-label SEO strategies, so you can present them to your clients as your own — professionally packaged and ready to go.

Startups & Established businesses

Don’t have a website yet? No worries. During checkout, you can choose to include a strategy even before your site is live. We’ll map out the ideal website structure, content plan, and backlink profile you’ll need — giving you a clear picture of what to build and how much to invest in SEO from day one.

If you already have an established website, you’ll be able to provide those details in our intake form after checkout. We’ll research your industry, identify what the top performers are doing, and benchmark their strategies. Then we’ll audit your site and carry out a detailed gap analysis. You’ll see exactly where your content or backlinks fall short — or if your site structure is holding you back.

Local SEO Strategy

Want more local customers to find and choose your business? This is how we make it happen.

If your business relies on local customers — whether you're a tradesperson, driving instructor, beauty therapist, café owner, or provide services in your area — then a solid local SEO strategy is essential. It's the groundwork that gets you found when people search nearby.

I don’t deal in guesswork or vague advice. You’ll get a structured, data-backed local SEO plan designed to increase your visibility and put your business at the top of local search results where it matters most.

What’s Included in Your Local SEO Strategy

We begin by analysing your industry and reviewing top-ranking local competitors. Then we audit your website to uncover any technical issues, thin or misaligned content, and missed opportunities tied to local search intent. From there, I benchmark your business against what’s currently working — and create a step-by-step plan to help you outrank them.

Your tailored strategy includes:

Local SEO improvement checklist
From technical fixes to structural tweaks, each recommendation is prioritised and explained so you know exactly what to do and why.
Content planner designed for local visibility
Includes keyword research, topic ideas, and page templates based on real search behaviour in your area.
Off-page SEO planner
Includes local backlink opportunities, Google Business Profile enhancements, and citation sources to build local authority.

Why It Works

This isn’t guesswork or generic advice. It’s a strategy grounded in what your audience is searching for and what’s already driving results in your area.

With a clear local SEO roadmap in front of you, you’ll be able to climb rankings in your town or city, attract more local traffic, and turn searchers into customers.

I Want A Local SEO Strategy

National SEO Strategy

Ready to compete on a bigger stage? Let’s build you a strategy that scales.

If you're aiming to attract customers across the UK — or beyond your immediate area — a standard local SEO approach won't cut it. You need a strategy built for scale, designed to expand your reach, strengthen your authority, and support long-term, sustainable growth in competitive search spaces.

I don’t use cookie-cutter templates or recycled SEO advice. Every strategy is built from the ground up using in-depth competitor analysis, structured content planning, and a framework designed to give your business the best shot at dominating national search results.

Whether you’re a service provider, online brand, or scaling business with big goals, this strategy shows you exactly how to grow your reach and authority across the UK.

What’s Included in Your National SEO Strategy

Competitor and niche landscape audit
I break down who’s winning in your space and why — then give you a plan to outperform them.
Scalable keyword and topical research
Forget isolated keywords. I create a topic-led strategy aligned to your audience journey and long-term growth goals.
Site architecture and content mapping
A blueprint of the pages you need, how to interlink them, and how to satisfy varied search intent without hurting your own rankings.
National content strategy
Includes page outlines, blog cluster ideas, and high-conversion content to build trust, relevance, and visibility.
Off-page SEO and authority building
Legit backlink opportunities, digital PR targets, and trust-building tactics — without spam or shortcuts.

Why It Works

National SEO isn’t just about chasing high-volume keywords. It’s about aligning with intent, building trust, and scaling smartly.

I’ve helped lead generation firms, national service providers, and online brands outperform bigger players by following a better, more strategic plan. This gives you the roadmap, clarity, and structure to win in your space — no matter the competition.

I Want A National SEO Strategy

ECommerce SEO Strategy

If you want your products to be found, you need more than just a nice-looking store.

Ecommerce SEO plays by a different set of rules. It’s not simply tweaking product pages or filling in meta tags — it’s about building a search-friendly structure that makes your site easy to crawl, simple to navigate, and designed to convert at every step of the customer journey.

Whether you’re selling 50 products or 50,000, a strong ecommerce SEO strategy is essential. It helps you build domain authority, correct technical weaknesses, and rank for the keywords your potential customers are actively searching for.

No shortcuts, no fluff. Just a clear, focused blueprint to help you grow traffic — and convert it.

What’s Included in Your Ecommerce SEO Strategy

Category and product structure audit
I’ll evaluate how your site is built and recommend a structure optimised for crawling, keyword targeting, and user navigation.
Keyword and intent mapping
From commercial to long-tail queries, I’ll map keywords to your product range based on what buyers are actually searching for — not just broad terms.
Topical content strategy
Supporting content that brings traffic, improves relevance, and drives discovery. Think blog hubs, buyer guides, and internal link plans built to support your store’s authority.
Technical SEO review
I’ll review issues like pagination, filters, crawl depth, schema, and duplicate content — all through the lens of ecommerce performance.
Link and trust building plan
A clean approach to earning high-authority backlinks, brand mentions, and relevant PR — without cutting corners or risking penalties.

Why This Strategy Works

Ecommerce SEO has pitfalls that can easily harm your entire site — thin content, duplicate categories, filter bloat, and crawl traps. One wrong move can affect everything.

This strategy is built to avoid those problems from day one. It’s based on what’s working for your competitors, aligned with Google’s expectations, and driven by how your customers actually search and shop.

I Want An ECommerce Strategy

Pricing

Choose the service that closely matches what you want to achive
You will get the opportunity to give us more detail after checkout
If you require something more bespoke then please use our contact form

Please note we are UK based so prices are shown in GBP (£)
We operate in the UK, USA, Canada, Australia & New Zealand

Local SEO Strategy

Prices from

£1250 +vat

Yes please

National SEO Strategy

Prices from

£2200 +vat

Yes please

ECommerce SEO Strategy

Prices from

£3500 +vat

Yes please

Get in touch

Graham SEO delivers expert strategic SEO, professional audits & consultancy for businesses that want results without the fluff.

Opening hours

Monday: 09:00 - 18:00

Tuesday: 09:00 - 18:00

Wednesday: 09:00 - 18:00

Thursday: 09:00 - 18:00

Friday :09:00 - 18:00

Company info

Graham SEO Ltd

Company No.10710878

VAT No. 349888132

Office 2, Oaktree Court Business Centre

Mill Ln, Little Neston, Ness

Cheshire, CH64 8TP

SEO Strategist Chester

We Can Build You A Complete SEO Strategy

Research

Audit

Gap Analysis

Plan of Action

Report

Why build an SEO strategy?

By creating an SEO strategy up-front you can

With your SEO strategy you could

Who are these strategies for?

Startups & Established businesses

Local SEO Strategy

What’s Included in Your Local SEO Strategy

Why It Works

National SEO Strategy

What’s Included in Your National SEO Strategy

Why It Works

ECommerce SEO Strategy

What’s Included in Your Ecommerce SEO Strategy

Why This Strategy Works

Pricing

Get in touch