Work Hours: Mon - Fri, 9am - 6pm
hello@grahamseo.com
My team and I do more than just deliver great SEO. As a website owner we know that you need a hand with a number of things.
Our fully managed SEO service is built specifically for businesses in Chester that want consistent results without the stress. Month by month, we help you grow your visibility, attract quality leads, and build lasting authority using real strategy backed by experience, not guesswork.
Here’s what we take care of for you:
✅ Website Optimisation
We handle all the technical bits. From on-page SEO and crawl improvements to site structure and UX updates, we make sure your website runs smoothly and gets noticed in local search results.
✅ Content Strategy & Creation
Using real search data and competitive insights, we craft targeted content that ranks and resonates. No recycled filler, just strategic content that connects with the Chester market.
✅ Effective Link Building
We focus on quality over quantity. From trusted local citations to genuine authority backlinks, your site earns links that strengthen its reputation and push rankings. All done without spammy tactics.
✅ Monthly Reports That Make Sense
Every month, you’ll get a clear breakdown of what’s been done, how your rankings have shifted, and what we’re doing next. No jargon, no fluff, just honest, useful insights.
Let us handle getting you found in Chester while you focus on running and growing your business.
You don’t need more guesswork or another shallow blog post. You need a clear SEO plan from someone who’s dealt with the real issues and knows how to fix them.
My SEO consultancy service is built for moments when rankings have dropped, traffic has stalled, or your current agency isn’t delivering. I step in, identify the problems, and give you the clarity and strategy needed to move forward.
I work with Chester-based businesses, marketing teams, freelancers and agencies who are tired of vague advice and want real answers. No generic audits. No copy-paste reports. Just tailored SEO insight based on data, experience and what actually works.
✅ Flexible support options
Whether you need a one-off session or someone to stay close as your go-to SEO expert, I'm here to fit around what you need.
✅ In-depth analysis of current performance
We’ll dig into what’s working, what’s not, and uncover what’s holding your site back from growing in search.
✅ Simple, focused action plans
No fluff. No waffle. Just a straight-talking breakdown of what to do, when to do it, and why it matters.
If you're based in Chester and want proper SEO guidance, this is the next step.
Without a clear strategy, SEO becomes just another to-do list with no direction. Strategy is where everything begins. We start by digging deep into real data, analysing the Chester market, studying your competition, and building a plan around genuine search intent.
No recycled templates. No outdated tactics. Every strategy is custom-built around how Google works today — not outdated guesswork from years ago. This is the step most businesses skip, and it’s why they often fail to rank.
✅ Keyword and intent mapping
We find out what your ideal customers are really searching for — not what keyword tools guess they might type.
✅ Competitor reverse-engineering
No assumptions. We study what’s already ranking in Chester and figure out exactly why it’s working.
✅ Content and link roadmap
You’ll get a clear plan showing what to publish, when to publish it, and how to connect it all to build authority.
If you're in Chester and serious about improving your SEO, strategy isn't optional — it's the foundation.
Google still values links, but only the ones that actually matter.
My link building is focused on quality, not volume. I build genuine authority through relevant citations, niche placements, and trusted sites that make sense for your business. Everything is done properly — no outsourcing, no shortcuts, and definitely no low-effort guest posts.
✅ Relevance-led strategy
Links are chosen based on what fits your industry and site, not just what’s easy to get.
✅ Built for local and national impact
Whether you serve a specific region or operate UK-wide, I secure links that help where it counts.
✅ Transparent reporting
You’ll always know where links came from, what they point to, and how they contribute to your progress.
This is link building done right — strategic, focused, and built to support long-term growth.
This isn’t a surface-level audit with a few SEO buzzwords ticked off. It’s a proper forensic teardown of what’s really holding your site back — and exactly how to turn it around.
When rankings drop, traffic dries up, or performance flatlines, generic advice won’t cut it. That’s where I step in. I don’t skim over “meta title missing” issues. I go deeper — crawl efficiency, page structure, internal linking, backlink quality, penalties, site speed, and everything in between.
If something’s broken, I’ll find it. And I’ll tell you exactly what to do, why it matters, and how to fix it in plain, straightforward language.
✅ Technical SEO deep dive
I’ll dig into Core Web Vitals, indexing errors, crawl budget, site speed, and anything else Google’s bots might be tripping over.
✅ On-page and content review
Is your content structured the right way? Are you matching intent? I’ll show you if you’re missing the mark — and how to correct it.
✅ Backlink profile audit
Toxic links, spammy anchor text, irrelevant domains — I uncover link issues that algorithms notice (even if you haven’t).
No noise. No nonsense. Just a clear breakdown of what’s wrong, what’s working, and a direct plan for what comes next. If you want to stop guessing and start fixing, this is the bit that changes everything.
You want a website that launches quickly, looks sharp, works brilliantly on mobile, and ranks well in Google — without the bloated templates, messy code, or months of back-and-forth.
I build high-performing, conversion-focused sites using Breakdance. They’re clean, fast, and built from the ground up with SEO baked in. You won’t get fluff. You’ll get a site that loads fast, turns visitors into leads, and ticks every technical box Google cares about.
This is web design that’s lean, practical, and ready to win from day one.
✅ SEO built-in from the start
Clean code, quick load speeds, mobile-first setup — the stuff that helps you rank is baked in, not bolted on later.
✅ Breakdance for fast, modern builds
No slow dev cycles. No endless revisions. Just a smart, scalable site ready to go live quickly.
✅ Tailored to your business
Choose from proven layout options, and we’ll shape it around your content, style, and audience — not someone else’s template.
Launch faster. Look better. Rank sooner. That’s how it should be done.
Most hosting is either cheap and slow, or expensive and still crap.
What I offer is different — fast, secure UK-based hosting that’s built for performance, backed up daily, and looked after by someone who actually gives a toss. I don’t sell hosting to the public. I provide it for clients whose SEO depends on staying live, fast, and stable.
I don’t hand you off to a ticket system. I sort it myself.
✅ Fast UK servers
Free SSL, daily backups, and solid uptime. No nonsense.
✅ Fully managed by me
You won’t be chasing tech support. I’ll handle everything.
✅ Easy setup and migration
I’ll move you across, get it working, and make sure it’s done right.
This is where SEO shifts from being a cost to becoming an asset. I build lead generation systems that connect every part of your digital marketing — from search to paid ads to landing pages — and turn clicks into customers.
Whether it’s SEO, Google Ads, or Facebook campaigns, everything is designed to work together with one goal: enquiries that convert.
You won’t just see traffic go up. You’ll see what’s working, why it’s working, and how many leads it’s bringing in.
✅ Landing pages built to convert
We don’t just make pages look good — we build them to capture intent and drive action.
✅ Tracking that shows the full picture
Call tracking and form capture tell you exactly where leads are coming from, so you can double down on what works.
✅ SEO and PPC working together
Organic and paid campaigns are aligned, not competing, giving you full coverage across the customer journey.
It’s not about vanity metrics. It’s about performance, clarity, and campaigns that pay for themselves.
If you want to stop guessing and start doing SEO the right way, I’ll show you how. This isn’t recycled advice from five-year-old blog posts — it’s proper, hands-on training based on what actually works today.
Whether you're a business owner, marketer, or freelancer wanting to take control of your own SEO, I’ll help you build the knowledge, confidence, and systems to do it properly — and get results.
✅ 1-to-1 or small group training
Tailored to your level, your goals, and your learning style. No filler. No dragging through irrelevant slides.
✅ Live sessions using your own site
We don’t work off theory. We dig into your setup, your keywords, your competitors, and make it all make sense.
✅ Support that sticks around
Need help after the session? You’re not left on your own. I’m available for follow-up support when you need it.
Learn what matters. Skip what doesn’t. And walk away knowing how to run SEO like a pro.
I'm Graham McCormack, an SEO specialist who has been helping businesses across Chester and beyond to generate more leads and customers since 2008.
Whether you need someone to manage your SEO every month or dig deep into a problem that’s holding your site back, I’m here to get results. I’ll look at what’s going wrong, what’s missing, and how to put it right — no fluff, just clear analysis and action that works.
If you serve a specific area like Chester, then Local SEO is the way to go. If your audience is nationwide, National SEO will suit your needs. And if you sell online, eCommerce SEO gives your products the visibility they need. Whatever your setup, I’ll help you find the right path forward.
Every single strategy is created and implemented by me. Yes, I have a small team who help with admin and comms, but when it comes to the SEO work itself — that’s me, not a junior, not a freelancer, not someone learning on the job. Just proper hands-on experience from someone who knows what they’re doing.
If you've already tried a few agencies and you're still not seeing results, let me take a free look at your site. I’ll tell you what’s really going on — no jargon, no pressure, no pitch. Just honest feedback and a plan that actually makes sense.
No shiny buzzwords. No inflated promises. Just solid SEO that’s built to perform. Results matter. That’s what I focus on.
Search Engine Optimisation in 2025 isn’t what it used to be. Gone are the days of stuffing keywords and hoping for the best. Today, SEO is about one thing: satisfying the user.
Google has evolved. With artificial intelligence, Natural Language Processing and machine learning baked into every update, the search engine now understands context, nuance, and intent. It doesn’t just scan for keywords — it evaluates how useful, trustworthy, and relevant your content is.
Many digital agencies and other SEO providers will tell you it is about improving your website for search engines in order to achieve higher ranking positions. Whereas this is partially true, there is much more to it than that - as explained by Google themselves "it's about creating helpful, reliable, people-first content"
In 2025 search engines such as Google are so smart that they understand Natural Language Processing (NLP) and are using Artificial Intelligence to determine the search results. With elements of the Google algorithm such as RankBrain and BERT Search Engine Optimisation is now primarily about optimising for people first - every single time.
If you run a business in Chester, SEO means making sure that when someone searches for your service, your site appears, answers their question, and makes them confident enough to choose you. That takes proper planning, technical optimisation, smart content, and strategic linking — all done with your end customer in mind.
That’s what SEO looks like now. And it’s exactly how I do it.
Google’s own guidelines answer this question clearly, so let me give you the highlights — along with my honest answers.
Too many businesses in Wirral, Chester and beyond hire an SEO company or agency on a monthly retainer and end up disappointed. They’re promised the world, but months later they’re no closer to page one — or worse, rankings have dropped.
The reason? Anyone can call themselves an SEO expert. There’s no barrier to entry, no qualification required, and no regulation. That means it’s easy for someone with little experience (or dangerous tactics) to do more harm than good.
You may find they’re cutting corners or using shady methods that work temporarily but end in disaster — whether through a direct Google penalty or by association with other clients they've linked you to. The common factor? The SEO provider.
I’ve been in this industry since 2008. Most of my work comes through word of mouth because I do things the right way — with transparency, honesty, and a strong understanding of what Google actually wants.
If you're wondering how to choose someone to trust with your SEO, Google lays it out for you in their own words. They recommend a series of questions you should ask any SEO provider. I welcome those questions — and I’ll answer every one of them clearly, without the waffle.
Want SEO that doesn’t just follow the rules but builds long-term success the right way? That’s what I do.
Can you show me examples of your previous work and share some success stories?
Absolutely! I'll include some further down this page and elsewhere on my website.
In short — yes, I follow them. But I don’t stop there.
The Google Search Essentials are the baseline for any decent SEO provider. They cover technical setup, content quality, and how to make your site easier for search engines to understand. But here's the thing most agencies won't tell you — the rules shift depending on your industry.
What works for a solicitor in Chester might not work for a plumber, a wedding venue, or a nationwide ecommerce site. That’s why real SEO isn’t just about reading the guidelines — it’s about understanding the intent behind them and applying them with precision.
I reverse-engineer the top-ranking pages in your niche to uncover what Google is favouring in your specific market. That means looking at structure, content depth, internal linking, backlink profiles and more — all while staying aligned with the core principles in Google’s documentation.
Follow the rules. Reverse-engineer what works. Deliver something better.
That’s how I do SEO.
Yes — I offer far more than just monthly SEO.
As an experienced SEO Consultant, I provide a range of services designed to support and strengthen your online visibility. That includes detailed SEO audits, strategic planning, 1-to-1 consultancy, hands-on training, website design and build, and even Google Ads management when it fits your goals.
Everything I do — whether it's paid or organic — is built around improving your long-term visibility, attracting better traffic, and helping you convert more of it into leads.
If it contributes to getting you found and chosen online, I can help.
The honest answer — it depends. And anyone telling you otherwise is guessing.
Before I can set expectations, I need to carry out a proper SEO audit. That means analysing your current position, understanding your competitors, and assessing the size of the opportunity in your industry. Once that’s done, I can tell you exactly what’s holding you back, what needs fixing, and what we can realistically achieve — and when.
As for how I measure success, it starts with taking a proper snapshot of your Key Performance Indicators (KPIs) right now. That might include your search visibility, traffic quality, conversion rates, and the volume of qualified leads. These form the baseline — and from there, we track progress month by month with clear, meaningful metrics.
No fluff. No guesswork. Just clear movement from where you are now to where you want to be.
I’ve worked in hundreds of industries over the years — from local trades to national lead generation and full-scale ecommerce. Chances are, I’ve worked in yours.
My experience spans local SEO for small businesses, national campaigns for service providers, and ecommerce SEO for stores with thousands of products. Whether you're a plumber in Chester, a legal firm targeting clients across the UK, or an online store competing in a crowded niche, I’ve helped businesses like yours get seen and generate leads.
And even if your industry is more niche, the approach doesn’t change — I reverse-engineer what’s working, find the gaps, and build a strategy that gives you an edge.
If your customers are searching for what you offer, I can help you get found.
While this page focuses on SEO in Chester, I have worked on many international websites over the years — including projects involving multi-language setups, hreflang implementation, and content targeting for audiences across different countries.
So if you're based in Chester but planning to reach customers internationally, I can help you structure your site properly and avoid the common pitfalls that damage visibility both at home and abroad.
I optimise for people first — but I also understand exactly what search engines like Google want.
That means making sure your site is technically sound so it can be crawled and indexed efficiently. It means creating content that works on the devices your customers actually use, satisfies their intent, and delivers a seamless experience. It means building the right links and using real data to make constant improvements based on how Google responds.
In short, it’s about being precise, focused, and strategic in everything I do.
My core services include (but aren’t limited to):
Identifying the specific words and phrases your audience uses when searching online, helping to shape your content and overall strategy. While I now focus more on topical research, keyword research is still the expected foundation in most SEO campaigns.
Improving your content to include relevant phrases naturally, enhance clarity, and engage both users and search engines. This also includes structuring pages properly and ensuring they serve the intent behind each search.
Boosting the health of your site by improving things like crawlability, page speed, mobile responsiveness, and structured data — all of which are key to staying competitive.
Acquiring high-quality, relevant backlinks from trusted websites to increase authority and improve visibility in search results. No spam. No shortcuts. Just proper, clean link acquisition.
Optimising all on-site elements like title tags, headers, internal linking, and metadata to ensure every page is structured for maximum relevance and clarity.
Building your brand’s authority outside of your site — through digital PR, social signals, citations, and anything else that helps you get mentioned in the right places.
Getting your business found in local Chester searches. This includes optimising your Google Business Profile, using location-targeted keywords, and cleaning up local citations.
Reverse-engineering what your competitors are doing — and finding the gaps. This gives you a clear edge by targeting what they’ve missed or done badly.
Creating a clear, step-by-step SEO plan aligned with your business goals. Whether you're starting from scratch or levelling up, this roadmap keeps everything on track.
Monitoring rankings, traffic, conversions, and engagement so you know exactly what's working, what needs improving, and where your ROI is coming from.
Making sure your site is intuitive, attractive, and easy to use — because great UX keeps visitors engaged and gives Google more reason to trust and rank you.
I’ve been working in SEO since 2008.
I started out in digital agencies, then went on to co-found and run my own agency, We Are Web, followed by an SEO-specific agency, Serpify. In 2017, I made the decision to focus fully on what I do best — SEO consultancy — and registered my company with Companies House that same year.
Graham SEO Ltd is now a VAT-registered business with a small, skilled team behind it. We’ve grown through results, reputation, and word of mouth — not gimmicks.
When you work with me, you’re not hiring a freelancer who just started last year. You’re getting over 15 years of real-world experience, tested processes, and a track record that speaks for itself.
You’ll communicate with me directly by email or phone — and I’m always happy to meet in person if needed.
I personally prefer email for most queries, as it gives me time to check the data properly and come back with a clear, evidence-based response. That way, you’re not getting vague answers — you’re getting ones backed by facts. That said, if you’d rather speak to someone directly, I’ve got a team member who’s always available to take your call.
As for changes and recommendations — yes, you’ll know exactly what’s being done, why it’s being done, and how it fits into the bigger picture. I document everything, explain it in plain English, and make sure you’re fully in the loop at all times.
No confusion. No tech waffle. Just transparency, clarity, and results.
My team and I can work with you to help find solutions to your problems. If you want us to take the reigns and handle your monthly SEO then that's fine.
I love working with freelancers and agencies. If you are a Wirral based digital agency or local web designer, let’s grab a brew and have a chat. You are more than welcome to come to my office in Ness just off the Chester High Road or we can meet wherever you like.
I’m also open to partnership and Joint Ventures with the right people.
If you require a one time solution to a problem that you're struggling with and need an SEO specialist - I can provide you with the solution under your own branding.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Lane, Ness
Cheshire, CH64 8TP
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