Work Hours: Mon - Fri, 9am - 6pm
hello@grahamseo.com

SEO Chester

How Visible Is Your Website?
As a Website & SEO specialist I can help turn the website you have into the website you always wanted
5/5 on Google Reviews
Welcome! How Can I Help You?

Chester SEO Services

My team and I do more than just deliver a successful SEO strategy. We know that when you are trying to grow your online presence you need a hand with a number of things

Mobile users: please swipe to see more services
You focus on running your business — we’ll focus on making it easier for potential customers to find it.

Monthly Done For You SEO Chester

This fully managed SEO Chester service is built specifically for businesses that want consistent results without the stress. Month by month, we help you grow your visibility, attract quality leads, and build lasting authority using real strategy backed by experience, not guesswork.

Here’s what my team and I will take care of for your business website:

Website Optimisation

We handle all the technical bits. From on-page SEO and crawl improvements to site structure and UX updates, we make sure your website runs smoothly and gets noticed in local search results.

Content Strategy & Creation

Using real search data and competitive insights, we craft targeted content that ranks and resonates. No recycled filler, just strategic content that connects with your target market.

Effective Link Building

We focus on quality over quantity. From trusted local citations to genuine authority backlinks, your site earns links that strengthen its reputation and push rankings. All done without spammy tactics.

Monthly Reports That Make Sense

Every month, you’ll get a clear breakdown of what’s been done, how your rankings have shifted, and what we’re doing next. No jargon, no fluff, just honest, useful insights.

Let us handle getting you found online, while you focus on running and growing your business.

If your SEO is stuck and you're not sure what to do next, this is where things start moving again.
SEO Consultancy Services

Search Engine Optimisation Consultancy

You don’t need more guesswork or another shallow blog post. You need a clear SEO plan from someone who’s dealt with the real issues and knows how to fix them.

My SEO consultancy service is built for moments when rankings have dropped, traffic has stalled, or your current agency isn’t delivering. I step in, identify the problems, and give you the clarity and strategy needed to move forward.

I work with business owners, marketing teams, freelancers and agencies who are tired of vague advice and want real answers. No generic audits. No copy-paste reports. Just tailored industry-specific SEO insight based on data, experience and what actually works.

Flexible support options

Whether you need a one-off session or someone to stay close as your go-to SEO expert, I'm here to fit around what you need.

In-depth analysis of current performance

We’ll dig into what’s working, what’s not, and uncover what’s holding your site back from growing in search.

Simple, focused action plans

No fluff. No waffle. Just a straight-talking breakdown of what to do, when to do it, and why it matters. Just tailored industry-specific SEO insight based on data, experience and what actually works.

If you're based in Chester and want proper SEO guidance, this is the next step.

If you don't know where you are going, that's where you'll end up
SEO Strategist

SEO Strategies

Without a clear strategy, SEO becomes just another to-do list with no direction. Strategy is where everything begins. We start by digging deep into real data, analysing the Chester market, studying your competition, and building a plan around genuine search intent.

No recycled templates. No outdated tactics. Every strategy is custom-built around how Google works today — not outdated guesswork from years ago. This is the step most businesses skip, and it’s why they often fail to rank.

Keyword and intent mapping is essential for effective keyword research and improving your search engine rankings.

We find out what your ideal customers are really searching for — not what keyword tools guess they might type.

Competitor reverse-engineering

No assumptions. We study what’s already ranking and figure out exactly why it’s working.

Content and link roadmap

You’ll get a clear plan showing what to publish, when to publish it, and how to connect it all to build authority.

If you're serious about improving your SEO, strategy isn't optional — it's the foundation.

No gimmicks. No spam. Just link building that delivers real results.

Link Building

Google still values links, but only the ones that actually matter.

My link building is focused on quality, not volume. I build genuine authority through relevant citations, niche placements, and trusted sites that make sense for your business. Everything is done properly — no outsourcing, no shortcuts, and definitely no low-effort guest posts.

Relevance-led strategy
Links are chosen based on what fits your industry and site, not just what’s easy to get.

Built for local and national impact
Whether you serve a specific region or operate UK-wide, I secure links that help where it counts.

Transparent reporting
You’ll always know where links came from, what they point to, and how they contribute to your progress.

This is link building done right — strategic, focused, and built to support long-term growth.

One audit. Total clarity. Then a fix-it plan that actually fixes it.
Professional SEO Audits

Professional Audits

This isn’t a surface-level audit with a few SEO buzzwords ticked off. It’s a proper forensic teardown of what’s really holding your site back — and exactly how to turn it around.

When rankings drop, traffic dries up, or performance flatlines, generic advice won’t cut it. That’s where I step in. I don’t skim over “meta title missing” issues. I go deeper — crawl efficiency, page structure, internal linking, backlink quality, penalties, site speed, and everything in between.

If something’s broken, I’ll find it. And I’ll tell you exactly what to do, why it matters, and how to fix it in plain, straightforward language.

A technical SEO deep dive can significantly improve your performance in the SERPs.

I’ll dig into Core Web Vitals, indexing errors, crawl budget, site speed, and anything else Google’s bots might be tripping over.

On-page and content review

Is your content structured the right way? Are you matching intent? I’ll show you if you’re missing the mark — and how to correct it.

Backlink profile audit

Toxic links, spammy anchor text, irrelevant domains — I uncover link issues that algorithms notice (even if you haven’t).

No noise. No nonsense. Just a clear breakdown of what’s wrong, what’s working, and a direct plan for what comes next. If you want to stop guessing and start fixing, this is the bit that changes everything.

Stop wasting months on a site you’ll end up replacing. Let’s build it fast, smart, and for results.
WEBSITE DESIGN

Web Design Chester

You want a website that launches quickly, looks sharp, works brilliantly on mobile, and ranks well in Google — without the bloated templates, messy code, or months of back-and-forth.

I build high-performing, conversion-focused sites using Breakdance. They’re clean, fast, and built from the ground up with SEO baked in. You won’t get fluff. You’ll get a site that loads fast, turns visitors into leads, and ticks every technical box Google cares about.

This is web design that’s lean, practical, and ready to win from day one.

SEO built-in from the start

Clean code, quick load speeds, mobile-first setup — the stuff that helps you rank is baked in, not bolted on later.

Breakdance for fast, modern builds

No slow dev cycles. No endless revisions. Just a smart, scalable site ready to go live quickly.

Tailored to your business

Choose from proven layout options, and we’ll shape it around your content, style, and audience — not someone else’s template. I’ll make sure of it by implementing strategies that maximise your online visibility.

Launch faster. Look better. Rank sooner. That’s how it should be done.

Hosting that doesn’t let you down. I’ll make sure of it.
Hosting & Website Maintenance

Website Hosting

Most hosting is either cheap and slow, or expensive and still crap.

What I offer is different — fast, secure UK-based hosting that’s built for performance, backed up daily, and looked after by someone who actually gives a toss. I don’t sell hosting to the public. I provide it for clients whose SEO depends on staying live, fast, and stable.

I don’t hand you off to a ticket system. I sort it myself.

Fast UK servers
Free SSL, daily backups, and solid uptime. No nonsense.

Fully managed by me
You won’t be chasing tech support. I’ll handle everything.

Easy setup and migration
I’ll move you across, get it working, and make sure it’s done right.

It’s not just about rankings. It’s about results — real leads, real enquiries, and getting your phone ringing.
Lead Generation Services

Lead Generation

This is where SEO shifts from being a cost to becoming an asset that maximises your visibility in search engine results. I build lead generation systems that connect every part of your digital marketing — from search to paid ads to landing pages — and turn clicks into customers.

Whether it’s SEO, Google Ads, or Facebook campaigns, everything is designed to work together with one goal: enquiries that convert.

You won’t just see traffic go up. You’ll see what’s working, why it’s working, and how many leads it’s bringing in through organic search efforts.

Landing pages built to convert
We don’t just make pages look good — we build them to capture intent, drive action, and maximise conversion.

Tracking that shows the full picture
Call tracking and form capture tell you exactly where leads are coming from, so you can double down on what works to maximise conversion.

SEO and PPC working together
Organic and paid campaigns are aligned, not competing, giving you full coverage across the customer journey.

It’s not about vanity metrics. It’s about performance, clarity, and campaigns that pay for themselves.

No fluff. No theory. Just real SEO training that’s practical, up-to-date, and built around you.

Providing SEO Training

If you want to stop guessing and start doing SEO the right way, I’ll show you how. This isn’t recycled advice from five-year-old blog posts — it’s proper, hands-on training based on what actually works today.

SEO Agency Training or For Individuals

Whether you're a business owner, marketer, or freelancer wanting to take control of your own SEO, I’ll help you build the knowledge, confidence, and systems to do it properly — and get results.

1-to-1 or small group training
Tailored to your level, your goals, and your learning style. No filler. No dragging through irrelevant slides.

Live sessions using your own site
We don’t work off theory. We dig into your setup, your keywords, your competitors, and make it all make sense.

Support that sticks around
Need help after the session? You’re not left on your own. I’m available for follow-up support when you need it.

Learn what matters. Skip what doesn’t. And walk away knowing how to run SEO like a pro.

Graham McCormack SEO Chester
SEO Consultant

Meet Graham McCormack

My name is Graham McCormack, and I’ve been helping businesses solve website performance issues for nearly 20 years. Based on the Wirral, I’ve built a respected SEO company through word-of-mouth referrals and have worked with websites of all sizes across the globe.

I don’t just offer a vague monthly SEO service where you’re left guessing what’s being done.

If your site isn’t performing — whether it’s search visibility, a technical issue, email problems, a hack, or a complex migration — I can help you fix it.

If your website isn’t delivering the results you expect, let’s change that.

To find out more about me, click here.

Graham McCormack

Client Testimonials

After helping hundreds of business owners worldwide spanning neary 20 years, I've built a great reputation for getting the job done. Here are just a small sample of happy clients.

FAQ's

Mobile users: please swipe to see more services

Search Engine Optimisation in 2025 isn’t what it used to be. Gone are the days of stuffing keywords and hoping for the best. Today, SEO is about one thing: satisfying the user.

Google has evolved. With artificial intelligence, Natural Language Processing and machine learning baked into every update, the search engine now understands context, nuance, and intent. It doesn’t just scan for keywords — it evaluates how useful, trustworthy, and relevant your content is.

Many digital agencies and other SEO providers will tell you it is about improving your website for search engines in order to achieve higher ranking positions. Whereas this is partially true, there is much more to it than that - as explained by Google themselves "it's about creating helpful, reliable, people-first content"

In 2025 search engines such as Google are so smart that they understand Natural Language Processing (NLP) and are using Artificial Intelligence to determine the search results. With elements of the Google algorithm such as RankBrain and BERT Search Engine Optimisation is now primarily about optimising for people first - every single time.

If you run a business in Chester, SEO means making sure that when someone searches for your service, your site appears, answers their question, and makes them confident enough to choose you. That takes proper planning, technical optimisation, smart content, and strategic linking — all done with your end customer in mind.

That’s what SEO looks like now. And it’s exactly how I do it.

Do you follow the Google Search Essentials?

Google’s own guidelines answer this question clearly, so let me give you the highlights — along with my honest answers. Too many businesses in Wirral, Chester and beyond hire an SEO company or agency on a monthly retainer and end up disappointed. They’re promised the world, but months later they’re no closer to page one — or worse, rankings have dropped. The reason? Anyone can call themselves an SEO expert. There’s no barrier to entry, no qualification required, and no regulation. That means it’s easy for someone with little experience (or dangerous tactics) to do more harm than good. You may find they’re cutting corners or using shady methods that work temporarily but end in disaster — whether through a direct Google penalty or by association with other clients they've linked you to. The common factor? The SEO provider. I’ve been in this industry since 2008. Most of my work comes through word of mouth because I do things the right way — with transparency, honesty, and a strong understanding of what Google actually wants. If you're wondering how to choose someone to trust with your SEO, Google lays it out for you in their own words. They recommend a series of questions you should ask any SEO provider. I welcome those questions — and I’ll answer every one of them clearly, without the waffle. Want SEO that doesn’t just follow the rules but builds long-term success the right way? That’s what I do.

Can you show me examples of your previous work and share some success stories?

Absolutely! I'll include some further down this page and elsewhere on my website.

Do you follow the Google Search Essentials?

In short — yes, I follow them. But I don’t stop there.

The Google Search Essentials are the baseline for any decent SEO provider. They cover technical setup, content quality, and how to make your site easier for search engines to understand. But here's the thing most agencies won't tell you — the rules shift depending on your industry.

What works for a solicitor in Chester might not work for a plumber, a wedding venue, or a nationwide ecommerce site. That’s why real SEO isn’t just about reading the guidelines — it’s about understanding the intent behind them and applying them with precision.

I reverse-engineer the top-ranking pages in your niche to uncover what Google is favouring in your specific market. That means looking at structure, content depth, internal linking, backlink profiles and more — all while staying aligned with the core principles in Google’s documentation.

Follow the rules. Reverse-engineer what works. Deliver something better.

That’s how I do SEO.

Do you offer any online marketing services or advice to complement your organic search business?

Yes — I offer far more than just monthly SEO.

As an experienced SEO Consultant, I provide a range of services designed to support and strengthen your online visibility. That includes detailed SEO audits, strategic planning, 1-to-1 consultancy, hands-on training, website design and build, and even Google Ads management when it fits your goals.

Everything I do — whether it's paid or organic — is built around improving your long-term visibility, attracting better traffic, and helping you convert more of it into leads.

If it contributes to getting you found and chosen online, I can help.

What kind of results do you expect to see, and in what timeframe? How do you measure your success?

The honest answer — it depends. And anyone telling you otherwise is guessing.

Before I can set expectations, I need to carry out a proper SEO audit. That means analysing your current position, understanding your competitors, and assessing the size of the opportunity in your industry. Once that’s done, I can tell you exactly what’s holding you back, what needs fixing, and what we can realistically achieve — and when.

As for how I measure success, it starts with taking a proper snapshot of your Key Performance Indicators (KPIs) right now. That might include your search visibility, traffic quality, conversion rates, and the volume of qualified leads. These form the baseline — and from there, we track progress month by month with clear, meaningful metrics.

No fluff. No guesswork. Just clear movement from where you are now to where you want to be.

What’s your experience in my industry?

I’ve worked in hundreds of industries over the years — from local trades to national lead generation and full-scale ecommerce. Chances are, I’ve worked in yours.

My experience spans local SEO for small businesses, national campaigns for service providers, and ecommerce SEO for stores with thousands of products. Whether you're a plumber in Chester, a legal firm targeting clients across the UK, or an online store competing in a crowded niche, I’ve helped businesses like yours get seen and generate leads.

And even if your industry is more niche, the approach doesn’t change — I reverse-engineer what’s working, find the gaps, and build a strategy that gives you an edge.

If your customers are searching for what you offer, I can help you get found.

What’s your experience developing international sites?

While this page focuses on SEO in Chester, I have worked on many international websites over the years — including projects involving multi-language setups, hreflang implementation, and content targeting for audiences across different countries.

So if you're based in Chester but planning to reach customers internationally, I can help you structure your site properly and avoid the common pitfalls that damage visibility both at home and abroad.

What are your most important SEO techniques?

I optimise for people first but I also understand exactly what search engines like Google want.

That means making sure your site is technically sound so it can be crawled and indexed efficiently. It means creating content that works on the devices your customers actually use, satisfies their intent, and delivers a seamless experience. It means building the right links and using real data to make constant improvements based on how Google responds.

In short, it’s about being precise, focused, and strategic in everything I do.

My core services include (but aren’t limited to):

Keyword Research

Identifying the specific words and phrases your audience uses when searching online, helping to shape your content and overall strategy. While I now focus more on topical research, keyword research is still the expected foundation in most SEO campaigns.

Content Optimisation

Improving your content to include relevant phrases naturally, enhance clarity, and engage both users and search engines. This also includes structuring pages properly and ensuring they serve the intent behind each search.

Technical SEO

Boosting the health of your site by improving things like crawlability, page speed, mobile responsiveness, and structured data, all of which are key to staying competitive.

Link Building

Acquiring high-quality, relevant backlinks from trusted websites to increase authority and improve visibility in search results. No spam. No shortcuts. Just proper, clean link acquisition.

On-Page SEO

Optimising all on-site elements like title tags, headers, internal linking, and metadata to ensure every page is structured for maximum relevance and clarity.

Off-Page SEO

Building your brand’s authority outside of your site — through digital PR, social signals, citations, and anything else that helps you get mentioned in the right places.

Local SEO

Getting your business found in local Chester searches. This includes optimising your Google Business Profile, using location-targeted keywords, and cleaning up local citations.

Competitor Analysis

Reverse-engineering what your competitors are doing — and finding the gaps. This gives you a clear edge by targeting what they’ve missed or done badly.

SEO Strategy Development

Creating a clear, step-by-step SEO plan aligned with your business goals. Whether you're starting from scratch or levelling up, this roadmap keeps everything on track.

Performance Tracking and Reporting

Monitoring rankings, traffic, conversions, and engagement so you know exactly what's working, what needs improving, and where your ROI is coming from.

User Experience (UX) Optimisation

Making sure your site is intuitive, attractive, and easy to use, because great UX keeps visitors engaged and gives Google more reason to trust and rank you.

How long have you been in business?

I’ve been working in SEO since 2008.

I started out in digital agencies, then went on to co-found and run my own agency, We Are Web, followed by an SEO-specific agency, Serpify. In 2017, I made the decision to focus fully on what I do best — SEO consultancy — and registered my company with Companies House that same year.

Graham SEO Ltd is now a VAT-registered business with a small, skilled team behind it. We’ve grown through results, reputation, and word of mouth — not gimmicks.

When you work with me, you’re not hiring a freelancer who just started last year. You’re getting over 15 years of real-world experience, tested processes, and a track record that speaks for itself.

How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

You’ll communicate with me directly by email or phone — and I’m always happy to meet in person if needed.

I personally prefer email for most queries, as it gives me time to check the data properly and come back with a clear, evidence-based response. That way, you’re not getting vague answers — you’re getting ones backed by facts. That said, if you’d rather speak to someone directly, I’ve got a team member who’s always available to take your call.

As for changes and recommendations — yes, you’ll know exactly what’s being done, why it’s being done, and how it fits into the bigger picture. I document everything, explain it in plain English, and make sure you’re fully in the loop at all times.

No confusion. No tech waffle. Just transparency, clarity, and results.

Who is this service for?

Mobile users: please swipe to see more

We’re here to collaborate with you, working through challenges and building tailored solutions together. Prefer a more hands-off approach? My team and I can fully manage your SEO on a monthly basis, delivering consistent results, improved visibility and freeing you up to focus on what matters most.

I genuinely enjoy collaborating with freelancers and digital agencies. If you're a web designer or run a digital agency in Cheshire, let's meet up and chat about how we can enhance your online presence. You're welcome to visit me at my office in Ness, just off Chester High Road, or we can meet wherever works best for you.

I'm also open to meaningful partnerships and joint ventures with the right people - if our goals align - let's explore what we can achieve together.

Need a one-off fix for a pressing SEO challenge? I offer expert solutions that can be delivered discreetly under your own branding, helping you solve the issue quickly and professionally while maintaining a consistent client experience

Case Studies

Quails School of Motoring

    • Multiple keyword rankings in the top three positions locally since 2014 in all target locations
    • Client is so busy there is a three month waiting list for new students
    • School of motoring has grown from 2 to over 20 cars due to demand and is keen to hire more instructors ASAP

Caddick Davies

After exhausting their options with multiple agencies, Neil and his team reached out for a fresh approach. Fast forward and they are now recognised as the UK's leading motoring solicitors, recently upgrading to a spacious new office in Liverpool to match their growth.

From the very first month, enquiries began to increase and they have continued to rise steadily, month after month, year after year. The performance data tells a compelling story of real results, and it's rewarding to know this SEO campaign has supported both business growth and the people who rely on their services.

Countrywide uPVC

I doubled their incoming calls in just the first month of working together. Before that, they were using Yell for their website and marketing, and to say the service was underwhelming would be putting it lightly.

While still early in their journey with me, the progress has been rapid. Momentum is building fast and you can expect to see a lot more from this client in the near future.

Pure Conservatories

Pure Conservatories first approached me after feeling let down by a previous Chester-based agency. That was over eight years ago, and we’ve worked together ever since.

In early 2024, they briefly explored another agency after being approached by a persistent sales team, but within six months, they were back, having seen the difference.

Now, with leading rankings across all their local service areas, Pure enjoys a reliable flow of high-quality enquiries. It’s this consistent visibility that keeps their team fully booked and steadily growing.

Get in touch

Graham SEO Logo Light - black
Graham SEO delivers expert strategic SEO, professional audits & consultancy for businesses that want results without the fluff.

Opening hours

Monday: 09:00 - 18:00

Tuesday: 09:00 - 18:00

Wednesday: 09:00 - 18:00

Thursday: 09:00 - 18:00

Friday :09:00 - 18:00

Company info

Graham SEO Ltd

Company No.10710878 

VAT No. 349888132

Office 2, Oaktree Court Business Centre

Mill Ln, Little Neston, Ness

Cheshire, CH64 8TP

Copyright © Graham SEO Ltd 2025. All Rights Reserved

Sitemap | Privacy | Terms of Service | Cookie Policy
SEO Wirral | SEO Chester | SEO Liverpool