Work Hours: Mon - Fri, 9am - 6pm
hello@grahamseo.com
SEO stands for Search Engine Optimisation.
In plain English when your target customers search for something in the search engines, such as Google, related to your product or service, SEO ensures that your website appears above your competitors and receives more clicks than they do.
It is different to Pay Per Click because you don’t need to pay for clicks. In 2025 a page on your website no longer appears for just 1 keyword, it appears for dozens, if not hundres of variations. Imagine trying to pay for all of those single variations! It is the equivalent of a broad match keyword campaign, so ultimately is cheaper than paying for them.
SEO now takes into account for the variety of ways that a Search Engine Results Page (SERP) shows those results, this includes AI Overviews, Google Shopping, the local Snack Pack, People Also Asked and the aim is to have you appear in as many of these and for as many related keywords that your business offers in terms of services and products.
A good SEO Chester service will not limit those keywords that you can target & instead will focus upon growing your customer traffic & Return On Investment (ROI).
Well first let's break this down into what you do.
The chances are you are either target a local customer base or a nation wide (or international) one. You will either be a service based business or a product focused one, such as an ECommerce store. You may also be a hybrid of one of these models.
Before setting up your business you likely did some research into what it is that you want to sell, how many people there are to target for it and the level of competition you will have.
If at all possible a good business owner understands the importance of having a Uniqe Selling Point (USP).
It is the combination of all of these things that form the basis of your business. The success is now determined by how well you execute this within your actual strategy.
You will no doubt be taking into account your customer service and user journey and will take into account how customers find you, why they would buy from you and how you can turn them into loyal followers of your brand.
A good chunk of this is down to how you market your services and in this day and age, you need an online presence in order to compete.
My name is Graham McCormack, and I’ve been helping businesses solve website performance issues for nearly 20 years. Based just outside of Chester in Ness, I’ve built a respected SEO company through word-of-mouth referrals and have worked with websites of all sizes across the globe.
I have a small team that work with me to help with certain tasks but your SEO strategy and the bulk of the work stays with me - I'm too passionate about it!
I've worked with many Chester based companies since 2008 and below I'll show you just some of the results that I can get.
But before we get to that, let me show you some of the ways that I can help you. I know from experience that people need help with all sorts of website related issues, I also know that a lot of people are fed up with digital or SEO agencies who have a fantastic sales pitch but fail to deliver anything of real value.
It's time to change all of that.
Chester is a city where heritage tourism and thriving independent businesses compete for attention online. From the historic Rows boutiques to riverside restaurants, local companies need more than generic SEO advice to be found.
I craft data‑driven, ethically‑sound SEO strategies that help Chester businesses rise above the competition and reach new audiences and then implement them with my small dedicated team by my side.
Based just down the road in Ness on the Wirral, we work remotely with clients across Chester and Cheshire, offering the same level of personal attention and results you’d expect from a larger local digital agency
My team and I do more than just deliver great SEO. As a website owner we know that you need a hand with a number of things.
This is often the starting point and why most people want to work an SEO specialist rather than a digital marketing agency or company.
If you are having issues that you or your web designer or digital marketing company or current SEO provider just can't figure out - ask me, I've been doing SEO since 2008 and I've seen it all before.
Keyword research shows us the search queries that people in Chester are using to find businesses like yours.
Depending on the focus of your business, your existing website you will likely already feature:
Of course, you could be a hybrid of all three of these focuses.
So once we know your services & products, target sectors, focus locations we have a starting point for our SEO Campaign.
If you already have a website then the chances are you have the basic structure of services, sectors and local landing pages.
It is the job of the Search Engine Optimiser to now build out that site architecture to something more bigger, better and more meaningful - this the essence behind keyword research.
GEO is the new version of keyword research and it's focus is to build out pages and posts in such a way that they become optimised for AI search engines and voice search. It is also the purpose behind building out further supporting content to bolster the structure mentioned above.
People who are looking for a product or service have a commercial intent behind them so they will type in things like "SEO Chester" but within their journey to becoming a buyer they may be asking all sorts of questions that have a lesser commercial intent behind them e.g. "why did my website traffic drop?".
This way of searching is how AI engines and voice search work and without GEO factored into your strategy you will be missing out, so it's important that we do not overlook this. This is called Natural Language Processing (NLP) and is how search engines piece together the true meaning behind the search intent and what a searcher is trying to obtain an answer for.
I optimise your website content around those keywords while keeping it engaging, useful, and designed to attract local traffic.
Particuarly for GEO this needs to be done in a very particular way. There are many variations behind a search query that all have the same meaning and these are referred to as semantics. Semantic SEO and the way content is structured and how that structure then fits with the other pages on your website and how they interact with other is the essence behind Semantic SEO.
This is TRUE Search Engine Optimision and how to convince search engines that your website is the best choice for any given search query by semantically related topics together in such a way that it lowers the cost of Information Retrieval.
I build high-quality backlinks from trusted websites to boost your authority and improve your search rankings.
I make sure your site loads quickly, works perfectly on mobile, and delivers a smooth experience for visitors and search engines. Again, this lowers the cost of Information Retrieval for search engines whilst simultaneously improving it for the User eXperience (UX).
I don’t just focus on traffic – I bring the right people to your site and help turn them into real enquiries and customers. Customer Satisfaction is the key to great SEO services.
SEO is a means to end but without a great looking website design that is built with it's end purpose in mind - what is the point of even having a website at all?
Very often we can build out a website for you FREE OF CHARGE if you come on for SEO purposes. For us the end goal is to make your business successful and the web design element is just a stepping stone for us to be able to achieve that.
Website hosting is a service that we offer and often at no extra cost as long as you are one of our SEO clients.
My team and I will look after your website including it's SSL, domain name renewal, setting up of email accounts, adjustments to existing content and more.
An SEO campaign can take time to come to fruition and this is why we also offer lead generation and Pay Per Click (PPC) to get your phone ringing in those early days.
This fully managed SEO Chester service is built specifically for businesses that want consistent results without the stress. Month by month, we help you grow your visibility, attract quality leads, and build lasting authority using real strategy backed by experience, not guesswork.
Here’s what my team and I will take care of for your business website:
✅ Website Optimisation
We handle all the technical bits. From on-page SEO and crawl improvements to site structure and UX updates, we make sure your website runs smoothly and gets noticed in local search results.
✅ Content Strategy & Creation
Using real search data and competitive insights, we craft targeted content that ranks and resonates. No recycled filler, just strategic content that connects with your target market.
✅ Effective Link Building
We focus on quality over quantity. From trusted local citations to genuine authority backlinks, your site earns links that strengthen its reputation and push rankings. All done without spammy tactics.
✅ Monthly Reports That Make Sense
Every month, you’ll get a clear breakdown of what’s been done, how your rankings have shifted, and what we’re doing next. No jargon, no fluff, just honest, useful insights.
Let us handle getting you found online, while you focus on running and growing your business.
You don’t need more guesswork or another shallow blog post. You need a clear SEO plan from someone who’s dealt with the real issues and knows how to fix them.
My SEO consultancy service is built for moments when rankings have dropped, traffic has stalled, or your current agency isn’t delivering. I step in, identify the problems, and give you the clarity and strategy needed to move forward.
I work with business owners, marketing teams, freelancers and agencies who are tired of vague advice and want real answers. No generic audits. No copy-paste reports. Just tailored industry-specific SEO insight based on data, experience and what actually works.
✅ Flexible support options
Whether you need a one-off session or someone to stay close as your go-to SEO expert, I'm here to fit around what you need.
✅ In-depth analysis of current performance
We’ll dig into what’s working, what’s not, and uncover what’s holding your site back from growing in search.
✅ Simple, focused action plans
No fluff. No waffle. Just a straight-talking breakdown of what to do, when to do it, and why it matters. Just tailored industry-specific SEO insight based on data, experience and what actually works.
If you're based in Chester and want proper SEO guidance, this is the next step.
Without a clear strategy, SEO becomes just another to-do list with no direction. Strategy is where everything begins. We start by digging deep into real data, analysing the Chester market, studying your competition, and building a plan around genuine search intent.
No recycled templates. No outdated tactics. Every strategy is custom-built around how Google works today — not outdated guesswork from years ago. This is the step most businesses skip, and it’s why they often fail to rank.
✅ Keyword and intent mapping is essential for effective keyword research and improving your search engine rankings.
We find out what your ideal customers are really searching for — not what keyword tools guess they might type.
✅ Competitor reverse-engineering
No assumptions. We study what’s already ranking and figure out exactly why it’s working.
✅ Content and link roadmap
You’ll get a clear plan showing what to publish, when to publish it, and how to connect it all to build authority.
If you're serious about improving your SEO, strategy isn't optional — it's the foundation.
Google still values links, but only the ones that actually matter.
My link building is focused on quality, not volume. I build genuine authority through relevant citations, niche placements, and trusted sites that make sense for your business. Everything is done properly — no outsourcing, no shortcuts, and definitely no low-effort guest posts.
✅ Relevance-led strategy
Links are chosen based on what fits your industry and site, not just what’s easy to get.
✅ Built for local and national impact
Whether you serve a specific region or operate UK-wide, I secure links that help where it counts.
✅ Transparent reporting
You’ll always know where links came from, what they point to, and how they contribute to your progress.
This is link building done right — strategic, focused, and built to support long-term growth.
This isn’t a surface-level audit with a few SEO buzzwords ticked off. It’s a proper forensic teardown of what’s really holding your site back — and exactly how to turn it around.
When rankings drop, traffic dries up, or performance flatlines, generic advice won’t cut it. That’s where I step in. I don’t skim over “meta title missing” issues. I go deeper — crawl efficiency, page structure, internal linking, backlink quality, penalties, site speed, and everything in between.
If something’s broken, I’ll find it. And I’ll tell you exactly what to do, why it matters, and how to fix it in plain, straightforward language.
✅ A technical SEO deep dive can significantly improve your performance in the SERPs.
I’ll dig into Core Web Vitals, indexing errors, crawl budget, site speed, and anything else Google’s bots might be tripping over.
✅ On-page and content review
Is your content structured the right way? Are you matching intent? I’ll show you if you’re missing the mark — and how to correct it.
✅ Backlink profile audit
Toxic links, spammy anchor text, irrelevant domains — I uncover link issues that algorithms notice (even if you haven’t).
No noise. No nonsense. Just a clear breakdown of what’s wrong, what’s working, and a direct plan for what comes next. If you want to stop guessing and start fixing, this is the bit that changes everything.
You want a website that launches quickly, looks sharp, works brilliantly on mobile, and ranks well in Google — without the bloated templates, messy code, or months of back-and-forth.
I build high-performing, conversion-focused sites using Breakdance. They’re clean, fast, and built from the ground up with SEO baked in. You won’t get fluff. You’ll get a site that loads fast, turns visitors into leads, and ticks every technical box Google cares about.
This is web design that’s lean, practical, and ready to win from day one.
✅ SEO built-in from the start
Clean code, quick load speeds, mobile-first setup — the stuff that helps you rank is baked in, not bolted on later.
✅ Breakdance for fast, modern builds
No slow dev cycles. No endless revisions. Just a smart, scalable site ready to go live quickly.
✅ Tailored to your business
Choose from proven layout options, and we’ll shape it around your content, style, and audience — not someone else’s template. I’ll make sure of it by implementing strategies that maximise your online visibility.
Launch faster. Look better. Rank sooner. That’s how it should be done.
Most hosting is either cheap and slow, or expensive and still crap.
What I offer is different — fast, secure UK-based hosting that’s built for performance, backed up daily, and looked after by someone who actually gives a toss. I don’t sell hosting to the public. I provide it for clients whose SEO depends on staying live, fast, and stable.
I don’t hand you off to a ticket system. I sort it myself.
✅ Fast UK servers
Free SSL, daily backups, and solid uptime. No nonsense.
✅ Fully managed by me
You won’t be chasing tech support. I’ll handle everything.
✅ Easy setup and migration
I’ll move you across, get it working, and make sure it’s done right.
This is where SEO shifts from being a cost to becoming an asset that maximises your visibility in search engine results. I build lead generation systems that connect every part of your digital marketing — from search to paid ads to landing pages — and turn clicks into customers.
Whether it’s SEO, Google Ads, or Facebook campaigns, everything is designed to work together with one goal: enquiries that convert.
You won’t just see traffic go up. You’ll see what’s working, why it’s working, and how many leads it’s bringing in through organic search efforts.
✅ Landing pages built to convert
We don’t just make pages look good — we build them to capture intent, drive action, and maximise conversion.
✅ Tracking that shows the full picture
Call tracking and form capture tell you exactly where leads are coming from, so you can double down on what works to maximise conversion.
✅ SEO and PPC working together
Organic and paid campaigns are aligned, not competing, giving you full coverage across the customer journey.
It’s not about vanity metrics. It’s about performance, clarity, and campaigns that pay for themselves.
If you want to stop guessing and start doing SEO the right way, I’ll show you how. This isn’t recycled advice from five-year-old blog posts — it’s proper, hands-on training based on what actually works today.
Whether you're a business owner, marketer, or freelancer wanting to take control of your own SEO, I’ll help you build the knowledge, confidence, and systems to do it properly — and get results.
✅ 1-to-1 or small group training
Tailored to your level, your goals, and your learning style. No filler. No dragging through irrelevant slides.
✅ Live sessions using your own site
We don’t work off theory. We dig into your setup, your keywords, your competitors, and make it all make sense.
✅ Support that sticks around
Need help after the session? You’re not left on your own. I’m available for follow-up support when you need it.
Learn what matters. Skip what doesn’t. And walk away knowing how to run SEO like a pro.
If you run a business based in Chester then you're a good fit. If you want me and my team to handle everything for you then that's no problem. Alternatively, you may want me to look into an issue related to your website - whatever you need, just reach out!
I already work with a number of agencies either delivering monthly white label SEO or in a training or consultancy capacity. I've done SEO for 20 years so bring a wealth of experience to the table.
There's plenty of work to go around so I'm always more than happy to help you out in whatever way you need it - just let me know how I can help, I promise I don't bite :)
I'm happy to carry out work in your brand name if required.
This client came to me in 2020 having been with a various digital agencies and got nowhere.
I analysed what had happened and set about fixing their mistakes.
I then undertook a new content driven campaign in order to gain topical authority in terms of search queries that had a commercial intent behind them. In this instance this related to people who clearly needed a motoring lawyer.
That same client is still with me all of these years later.
The figures shown above are for the last 12 months.
My client has experienced year on year growth, hired many more members of staff and moved to a dedicated office building.
I've been working with this client for about 6 months. The images above are taken from their Google Search Console and also Ahrefs. They show the total clicks and impressions for their website compared to the first 3 months and also the number of page 1 of Google ranking positions I've achieved for them.
Again, they had been with multiple local Chester SEO agencies and digital marketing companies and were seeing their traffic and revenue drop month on month before "having enough" and trying myself and my team.
The figures shown:
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
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