SEO Chester
SEO specialists with more than 15 years experience
- No Contract - Cancel Anytime
- 15+ Years Experience
- Results Driven Service
- SEO & Technical Website Support
- White Label or JV's Welcome
- Website Technical Help & Maintenance
- Website Migrations, Audits, Hosting, SSL Certificates
Whether your company is local and serves the Chester area or provides products and services throughout the UK or beyond (national SEO) or if you are an eCommerce store, we can assist with your SEO needs.
Most Search Engine Optimisation is carried out monthly (and we offer this), but there are times when you might need an expert hand too. Do you need assistance with a website migration, dealing with a hacked website, or conducting an audit to assess the current status of your SEO?
If your website isn’t performing as well as you’d hoped, we are here to help.
Graham McCormack – SEO Consultant
Client Testimonials / Customer Reviews
Chester SEO Services
Technical SEO
Your website may look great, but without Technical SEO it will never amount to more than a pretty shiny thing that looks nice and can be used for paid advertising.
Google and other search engines won't waste their valuable resources crawling your website if it wastes their time and money.
People won't spend time on your website if it loads slow, if images are missing or if users click a link and it takes them to a dead page.
Technical SEO is the foundation that your website is built upon.
The skills required for technical SEO are similar to those of a website developer, except that a developer does not usually consider SEO when building out a website and makes basic mistakes such as using header tags (H1, H2, H3 etc) to style text instead of using CSS like they should.
Installing Yoast or an SEO plugin is NOT technical SEO. There is much more to it.
Keyword Research
The days of fixating on a single keyword for that coveted #1 spot in the SERPs are long gone. If you're still employing this outdated strategy, it's time for a rethink. Did you know that your webpage can appear for dozens if not hundreds of variations of a keyword? We call this the keyword topic of the page.
Google's algorithms have evolved dramatically. With sophisticated updates like RankBrain and BERT, the search engine now comprehends context and intent, not just individual words. Keywords haven't disappeared; they've transformed into comprehensive topics.
In this new landscape, effective "keyword research" isn't about chasing individual terms. It's about understanding user intent, anticipating query variations, and creating content that comprehensively addresses a topic. It's about being relevant in a multitude of scenarios, not just for a single search phrase.
Knowing this means that you can continually grow a page on your website by knowing which search queries are being generated and aligning your page to them. This is known as amplification.
On-Page Optimisation
On Page SEO refers to the actual content on your individual pages and how the search engines crawl them.
Similar to the technical work sitting behind your website itself, we're now looking at the individual page and how both search engines and people alike will likely interpret them.
This means that the search bot needs to be given certain signals, such as descriptive headers, alt texts, meaningful images, appropriate usage of keywords in text and their LSI synomns, schema markup language and much more.
Just as importantly we need to be writing content appropriate for the search intent of the user and delivering exactly what they landed on your page for, in other words we need to give them their answer and a solution to their problem.
This is the basis of On Page SEO. There is a lot more to it but too much to go into here. Rest assured we've got you covered .
Link Building
Link building is an important part of SEO because it's effective, plain and simple. Google might not like it (it's against the Google search engine guidelines), but that's exactly why it works so well.
Think of links as votes of confidence from other websites. But not all votes carry equal weight. A link from a respected industry leader speaks volumes compared to a dozen from unknown sources.
Quality trumps quantity here. We're looking for links that make sense in context, from sites that align with your niche. It's about building relationships, not just link counts.
Your site will inevitably collect some questionable links - it happens to everyone. These can skew your anchor text ratio. And here's the thing: Google might decide to ignore certain links without telling you why or when. It's tricky territory, with Penguin penalties waiting to catch you out.
And it's not just about incoming links. Internal linking is crucial too. It helps spread link equity throughout your site and guides both users and search engines to your most important pages.
The hard truth? Your competitors are likely building links right now, leaving you behind. Without a solid plan to manage and grow your backlink profile, your website's visibility - and ultimately, your business - could be at risk.
Link building is an art and a science. There's much more to it, but these are the foundations. Don't worry - we've got the expertise to navigate this complex landscape for you.
New Content Creation
Website content isn't just about filling pages with words. It's the lifeblood of your online presence, the key to engaging visitors and convincing search engines that you're worth their attention and help you achieve your goals by growing that foot traffic.
Gone are the days when stuffing keywords into poorly written paragraphs would do the trick. Today's content needs to be sharp, relevant, and genuinely useful to your audience. It's not about what you want to say - it's about what your website traffic (visitors) need to hear.
Remember, you're not just writing for humans. Search engines are getting smarter by the day, and they're looking for content that answers questions, solves problems, and provides real value. If you're not delivering that, you're already behind the curve.
But here's the kicker: great content isn't a one-and-done deal. It needs to be fresh, updated, and always evolving. Your competitors are constantly upping their game, and if you're not keeping pace, you're falling behind.
From blog posts to product descriptions, every word on your site should be working hard for you. It's not just about being found - it's about converting visitors into customers, readers into subscribers, browsers into buyers.
Creating top-notch content is a challenge, no doubt. But it's one you can't afford to ignore. Don't worry, though - with the right strategy and expertise, your website can become a content powerhouse that leaves the competition in the dust.
Partner Services
Thinking about teaming up with Graham SEO? Let's talk about how we can supercharge your digital strategy with excellent results.
We're not just another faceless SEO agency. We're your local experts, with years of experience partnering with agencies just like yours. And we're flexible - our approach adapts to fit your needs like a glove.
At our core, we're SEO analysts with a laser focus on the technical side and achieving the best possible results. Need a deep-dive audit that leaves no stone unturned? A bulletproof strategy that puts you miles ahead of the competition? Or maybe you're looking to offer top-notch SEO to your clients without the hassle of doing it yourself. Whatever it is, we've got you covered.
Here's a bit of wisdom we've picked up along the way: honesty wins, every time. We've found that clients appreciate knowing they're getting expertise from a trusted SEO consultant. It builds trust, and trust builds long-lasting relationships.
Remember, we're not some distant entity hidden behind a computer screen. We're right here in your backyard. Fancy a face-to-face chat over a cuppa? Just say the word.
So, ready to take your SEO game to the next level? Let's make it happen together.
Local SEO Services
If your business is based in Chester and targets a local customer then a local SEO service is the most beneficial to you.
Here’s the thing: when people in Chester are looking for a local business, they’re probably checking on their phone.
This means that their search result is personalised to their location and most likely, their search history too.
Where we start with your campaign depends upon the age and amount of trust and authority you have with search engines such as Google. If you have a brand new website, we consider as “phase 1” and we need to first win that trust with the search engines before your campaign will really take hold. We can help with this period by carrying out a small PPC and lead generation campaign to get you going. We also may be able to build you a WordPress website to get you going or convert your existing one into one that will convert better.
National SEO Services
When your business is targeting a wider audience, perhaps even internationally, than local and you are NOT an eCommerce store, then a nationally focused SEO campaign is what you need.
SEO has changed a LOT over the past few years but the fundementals have stayed the same. The introduction of AI tools and also AI in the Bing and Google search results mean that a content driven approach of old may actually not be as effective as it once was.
A page on a website never appears for a singular keyword anymore, those days are gone. Pages appear for lots of variations on a theme of a keyword and this is where the true traffic to your website comes from. As with local SEO, your target audience will experience personalised and localised results, especially when using their phone to find you.
This is why it is more important than ever to know simple facts such as if you audience are using their phone or desktop (this will differ whether you are a B2B or B2C business) and take this into account when working out the best way to drive new sales or leads to your website.
Ecommerce SEO
We’ve worked with many eCommerce stores that are based Chester. This is similar to a national SEO campaign with the main difference being on the off page SEO work. The inner pages on a national website tend to be quite competitive and require link building to take place, however with an eCommerce website the off page work usually targets specific pages or categories and then utilises internal links to filter that link equity.
eCommerce SEO isn’t a set-it-and-forget-it deal. It’s an ongoing process of tweaking, testing, and refining but we’ve got years of experience doing just this, you’re in good hands – see the image here from one of our case studies. This is a Chester based ecomm store targeting an international audience (hence the price shown in dollars) – data taken from Google Analytics.
Technical & Digital Support
We specialise in SEO but we’re not daft, we know that as a business owner you need all kinds of digital support.
Although our main focus is on the organic side of your website performance, we know our clients may need help with a new website, migrating hosts, help setting up or taking care any email issues, website maintenance, plugin issues and many more things that take them away from being able to run their business.
WE DO IT ALL. Whatever you need.
We’ve got IT specialists, developers are more in-house and if we can’t fix it for you we’ll find someone who can.
You’ve searched for SEO Chester For A Reason
How Can We Help?
NOT HAPPY WITH YOUR EXISTING SEO PROVIDER
Digital agencies these days are literally EVERYWHERE, with many popping up overnight with little more than a laptop and a catchy name. But real SEO expertise? That’s a different story.
Our service isn’t just another cog in the digital agency machine. We’re driven by a genuine passion for SEO and an unwavering commitment to your success. This isn’t about growing our business; it’s about growing yours.
We’re not here to dazzle you with fancy reports or baffle you with jargon. We’re here to deliver results, plain and simple. And we’re not afraid to prove it.
Frustrated with your current SEO provider? Feeling like you’re just another number on their client list? Let’s change that. Get in touch, and we’ll show you exactly what dedicated, results-driven SEO looks like. No fluff, no empty promises – just solid, measurable improvements for your business.
YOU NEED SOME HELP WITH A TECHNICAL ISSUE
Our team brings a comprehensive range of digital and technical skills to the table, with a strong focus on data analytics and strategy development.
We have deep knowledge of web systems, programming, and how search engines operate, allowing us to identify and address issues effectively. From complex coding problems to intricate SEO challenges, we’ve got the expertise to tackle it all.
Is your website not performing as expected? Don’t let technical issues hold your business back. Get in touch with us. We’re confident we can pinpoint the problem and offer solutions to get your site back on track and performing better than ever.
Remember, in the digital world, every second of downtime or poor performance can cost you customers. Let’s nip those issues in the bud and keep your online presence running smoothly.
DIY SEO Hit a Wall? Need Some Help?
You rolled up your sleeves and tackled SEO yourself – impressive! But now you’re stuck, or your strategy’s lost its mojo. Maybe you need to focus on running your business instead of chasing algorithm updates. We get it.
SEO’s a moving target. With Google tweaking its algorithms hundreds of times a year and AI shaking things up, it’s like trying to hit a bullseye on a spinning dartboard. But here’s the thing – we live for this stuff.
Our team thrives on the ever-changing SEO landscape. We’ve got the expertise to navigate these choppy digital waters and steer your business towards smoother sailing.
Feeling overwhelmed? Ready to hand over the SEO reins to the pros? Let’s chat. We’ll pick up where you left off and take your online presence to new heights.
PPC or SEO? Why Not Both?
Sure, PPC is like a light switch for specific keywords – flip it on when you need a quick boost, off when you don’t. But here’s the kicker: your web pages aren’t one-trick ponies. They can rank for dozens, even hundreds of keywords.
Now, imagine trying to target all those keywords with Google Ads. Your budget would vanish faster than free samples at a food fair. Even with broad match settings, you’d be bleeding money quicker than you can say “cost per click”.
SEO, on the other hand, is more of a slow burn. It’s not a sprint; it’s a marathon with a pretty sweet finish line. If you’ve got the patience to play the long game, SEO can be your secret weapon.
Over time, as your organic rankings climb, you’ll find yourself relying less and less on those pricey PPC campaigns. Some of our clients have even waved goodbye to PPC altogether, letting their hard-earned organic rankings do all the heavy lifting.
So, ready to start your SEO journey? Let’s chat about how we can get your website working harder, so your budget doesn’t have to.
Let's Join Forces: Calling All Chester Creatives
We love teaming up with local talent. Are you a digital dynamo or a web wizard in the Chester area? Let’s put our heads together over a cuppa.
Our doors are always open at our Ness office, just a stone’s throw from Chester High Road. Or if you prefer, we can meet wherever suits you best – your turf, our turf, or neutral ground. We’re flexible like that.
But we’re not just looking for a casual coffee date. We’re on the hunt for serious partnerships and joint ventures with the right collaborators. Think your skills could complement ours? Let’s explore how we can create some digital magic together.
Whether you’re a solo freelancer or a bustling agency, if you’re in the Chester area and you’re passionate about digital, we want to hear from you. Who knows? This could be the start of something big.
So, fancy a chat? Let’s get the ball rolling and see where it takes us. After all, in the digital world, collaboration is the name of the game.
Ready for SEO, But Unsure Where to Begin?
SEO is always on the move, and what worked last year might not cut it today. If you’d asked us in 2023, we’d have pointed you towards a content-heavy strategy, focusing on informative articles and blogs to drive traffic.
But fast forward to 2024, and the landscape has changed. With AI now playing a major role in search, it’s time to shift gears. Today’s SEO game is all about targeting commercial keywords. Why? Because search engines are getting smarter by the day, often serving up answers to informational queries directly in the search results, leaving less room for traditional content to shine.
That’s where we come in. We’ll help you adapt to this new reality, focusing on the keywords that matter most to your business – the ones that bring in customers, not just clicks. Ready to dive into an SEO strategy built for the future? Let’s get started.
Are we compatible?
Can we work together?
The relationship we share is incredibly important to us, and we hope it holds the same value for you.
TRUST MATTERS TO YOU TOO
We’re proud of the fact that our business has grown over the years almost entirely through word-of-mouth recommendations from satisfied clients.
If you’re looking for an honest and reliable SEO specialist for your Chester business, we’re here to provide a transparent, dependable solution.
YOU NEED MORE THAN JUST AN SEO EXPERT – YOU NEED A TECHNICAL ADVISOR
Our SEO journey began in 2008, following 18 years in IT support, which included 7 years serving in the RAF. This background means we’re not just SEO specialists—we’re technical problem solvers, too.
Our clients consult us on a wide range of technical issues, from fixing computer problems and resolving email outages to addressing hosting concerns, installing SSL certificates, maintaining websites, adding seasonal features (like festive snowflakes!), and uploading files for customer access.
If there’s a way we can help, rest assured—we always will.
YOU’VE DONE YOUR OWN SEO & NOW YOU NEED A HAND
Many of our Chester-based clients started just like this. They took on their website’s SEO with enthusiasm and did a brilliant job, only to reach a point where they needed more time to focus on their business.
Handing over your SEO can feel like a leap of faith—we get it. That’s why we prioritise security and transparency from day one. Typically, we start by backing up your site and ensuring that any changes we make to your SEO strategy can be rolled back, if needed.
For added peace of mind, we often test our enhancements on a staging version of your website before pushing anything live. You can still stay in control of your brand’s voice by managing new content if you wish, and you’ll have full visibility of the backlinks we build and the progress we make. We believe in transparency every step of the way—you’re in good hands.
GOT A QUESTION?
Use the form to get in touch. We’ll explain SEO in plain English and answer any queries you have.
About Us
Our office is based just outside of Chester in Ness on Chester High Rd just a 10 minute drive from Chester city centre.
Over the years, we’ve been the driving force behind millions in revenue growth for Chester based businesses of all shapes and sizes.
As the owner of the Graham SEO agency, Graham McCormack, my journey in the digital world kicked off way back in 1994, with my SEO expertise really starting to take root in 2008. I’ve got a rock-solid IT background, including 7 years of telecoms and IT experience in the RAF and I bring all of that life experience with me.
I have members of my team who are also very experienced and here to help. On our team is Pete Naylor who is actually a medical doctor who caught the bug (pun intended) for digital marketing and now is your main point of contact and a great SEO in his own right.
We also have link builders, writers and web designers on our team.
SEO Specialist Chester
◈ Expert in Google Strategies
◈ Technical Assistance
◈ Comprehensive SEO Audits
◈ Consistent Monthly Reports & Regular Updates
◈ Compact, Expert Team
◈ Over 15 Years of Experience
◈ Flexible, No-Contract Services
◈ Includes Hosting, Migrations, SSL Setup
◈ Complete Website Management
◈ In-depth Website Analysis, Campaign Strategy
Also see: Liverpool, Southport, Wirral