SEO stands for Search Engine Optimisation.
In plain English when your target customers search for something in the search engines, such as Google, related to your product or service, SEO ensures that your website appears above your competitors and receives more clicks than they do.
It is different to Pay Per Click because you don’t need to pay for clicks. In 2025 a page on your website no longer appears for just 1 keyword, it appears for dozens, if not hundres of variations. Imagine trying to pay for all of those single variations! It is the equivalent of a broad match keyword campaign, so ultimately is cheaper than paying for them.
SEO now takes into account for the variety of ways that a Search Engine Results Page (SERP) shows those results, this includes AI Overviews, Google Shopping, the local Snack Pack, People Also Asked and the aim is to have you appear in as many of these and for as many related keywords that your business offers in terms of services and products.
A good SEO Chester service will not limit those keywords that you can target & instead will focus upon growing your customer traffic & Return On Investment (ROI).
Well first let's break this down into what you do.
The chances are you are either target a local customer base or a nation wide (or international) one. You will either be a service based business or a product focused one, such as an ECommerce store. You may also be a hybrid of one of these models.
Before setting up your business you likely did some research into what it is that you want to sell, how many people there are to target for it and the level of competition you will have.
If at all possible a good business owner understands the importance of having a Uniqe Selling Point (USP).
It is the combination of all of these things that form the basis of your business. The success is now determined by how well you execute this within your actual strategy.
You will no doubt be taking into account your customer service and user journey and will take into account how customers find you, why they would buy from you and how you can turn them into loyal followers of your brand.
A good chunk of this is down to how you market your services and in this day and age, you need an online presence in order to compete.
My name is Graham McCormack, and I’ve been helping businesses solve website performance issues for nearly 20 years. Based just outside of Chester in Ness, I’ve built a respected SEO company through word-of-mouth referrals and have worked with websites of all sizes across the globe.
I have a small team that work with me to help with certain tasks but your SEO strategy and the bulk of the work stays with me - I'm too passionate about it!
I've worked with many Chester based companies since 2008 and below I'll show you just some of the results that I can get.
But before we get to that, let me show you some of the ways that I can help you. I know from experience that people need help with all sorts of website related issues, I also know that a lot of people are fed up with digital or SEO agencies who have a fantastic sales pitch but fail to deliver anything of real value.
It's time to change all of that.
My team and I do more than just deliver great SEO. As a website owner we know that you need a hand with a number of things.
I research the exact search terms people in Chester are using to find businesses like yours, so your site appears where it matters most.
I optimise your website content around those keywords while keeping it engaging, useful, and designed to attract local traffic.
I build high-quality backlinks from trusted websites to boost your authority and improve your search rankings.
I make sure your site loads quickly, works perfectly on mobile, and delivers a smooth experience for visitors and search engines.
I don’t just focus on traffic – I bring the right people to your site and help turn them into real enquiries and customers.
If you run a business based in Chester then you're a good fit. If you want me and my team to handle everything for you then that's no problem. Alternatively, you may want me to look into an issue related to your website - whatever you need, just reach out!
I already work with a number of agencies either delivering monthly white label SEO or in a training or consultancy capacity. I've done SEO for 20 years so bring a wealth of experience to the table.
There's plenty of work to go around so I'm always more than happy to help you out in whatever way you need it - just let me know how I can help, I promise I don't bite :)
I'm happy to carry out work in your brand name if required.
This client came to me in 2020 having been with a various digital agencies and got nowhere.
I analysed what had happened and set about fixing their mistakes.
I then undertook a new content driven campaign in order to gain topical authority in terms of search queries that had a commercial intent behind them. In this instance this related to people who clearly needed a motoring lawyer.
That same client is still with me all of these years later.
The figures shown above are for the last 12 months.
My client has experienced year on year growth, hired many more members of staff and moved to a dedicated office building.
I've been working with this client for about 6 months. The images above are taken from their Google Search Console and also Ahrefs. They show the total clicks and impressions for their website compared to the first 3 months and also the number of page 1 of Google ranking positions I've achieved for them.
Again, they had been with multiple local Chester SEO agencies and digital marketing companies and were seeing their traffic and revenue drop month on month before "having enough" and trying myself and my team.
The figures shown:
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Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Ln, Little Neston, Ness
Cheshire, CH64 8TP
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