SEO Audits Chester

If your site has seen a traffic drop, ranking decline, or took a hit after a Google update, you need a Performance Recovery Audit. This isn’t a surface-level check — it’s a deep dive into what’s gone wrong and exactly how to fix it.

I’ve helped businesses bounce back from algorithm hits, manual penalties, link damage, failed site migrations, and declining content performance. This audit is designed to uncover the core issue quickly and outline a clear, actionable plan for recovery.

What This Audit Includes

• Historical ranking review
  A full comparison of your current versus past rankings to identify when and where the drop began.
• Google algorithm impact analysis
  Checks against major updates like Core, Spam, or Helpful Content to isolate potential causes.
• Content decay and quality review
  An evaluation of whether your pages still satisfy search intent — or if they’ve been overtaken by better, fresher content.
• Technical errors and crawlability check
  I’ll investigate any issues with indexing, site speed, mobile usability, or anything stopping Google from properly reading your site.
• Backlink and trust signal analysis
  Toxic links and spammy anchors can hurt rankings — I’ll find them and show you how to deal with them.
• Clear fix roadmap
  You’ll receive a tailored recovery strategy — from critical fixes to long-term SEO rebuilding.

When You Need This Audit

• Your rankings or traffic have suddenly or gradually declined
• You suspect a Google update has negatively impacted your site
• Your SEO agency made changes and your visibility dropped
• You’ve migrated your site but traffic hasn’t bounced back
• You want to fix your SEO before committing to ongoing work

Why This Audit Works

Most audits just list what's broken — I go deeper. I examine your timelines, check competitor benchmarks, and uncover the true cause behind your SEO issues.

You’ll understand what happened, when it happened, why it happened — and exactly how to fix it. This isn’t surface-level advice. It’s focused, forensic recovery work backed by years of real-world experience.

What You’ll Walk Away With

• A full report detailing what went wrong and why
• A clear, practical recovery plan without the jargon
• Option for a 1-to-1 call or recorded walkthrough of the findings
• Priority actions with timelines and expected impact
• The clarity and confidence to move forward with SEO

If your rankings have dropped, don’t wait. Every day without action means more lost traffic — and more missed opportunities.

Every audit is tailored, but typically includes:

Technical SEO
From site speed and mobile responsiveness to crawlability and indexation, my team and I review the foundational elements that power your website.

Content Quality & Optimisation
We evaluate how well your content is optimized with the right keywords, how relevant it is to your audience, and how effectively it keeps users engaged.

On-page SEO Essentials
We audit meta tags, headings, internal linking, E-E-A-T signals, and schema markup to ensure your pages send the right signals to search engines.

Off-page Authority
We examine your backlink portfolio, citation sources, and domain authority to understand how your site is perceived beyond its own pages.

User Experience (UX)
We look at how users navigate your site, its accessibility, and overall ease of use—factors that directly impact rankings and conversions.

Why it matters

If your site’s underperforming, guessing won’t fix it. You need clarity and a proper roadmap that tells you exactly what to do next.

This audit gives you that. It’s not full of jargon or waffle. It’s a straight-talking review from someone who’s been doing this since 2008 and knows how to spot what others miss.

Who this is for

• You’ve had SEO done before but you’re not seeing results

• You’ve lost traffic or rankings and don’t know why

• You want a second opinion before spending more money

• You’re about to start SEO and want to get the foundations right

What happens next?

Once I’ve done the audit, I’ll send you a full written report along with a recorded walkthrough or a 1-to-1 call — whichever you prefer. You’ll know exactly what’s wrong, how to fix it, and where the opportunities are.

No guesswork. No template reports. Just proper insight you can act on.

Redesigning your website or switching to a new CMS without an SEO strategy can result in lost traffic, broken links, and a sharp drop in rankings. Our SEO Migration Audit prevents that by ensuring your transition is smooth and search-friendly from day one.

We help you migrate with confidence by:

• Auditing your current site – Reviewing site structure, metadata, content quality, and header hierarchy to identify what must carry over.
• Benchmarking performance – Using Looker Studio to capture pre-migration metrics so we can compare post-launch performance effectively.
• Mapping old and new URLs – Creating a precise redirect strategy to maintain SEO equity and minimise disruption.
• Validating indexing – Ensuring your new site is fully crawlable, properly indexed, and all redirects function correctly.

With proper planning and execution, you protect your rankings and avoid visibility drops during the migration process.

Opening hours

Monday: 09:00 - 18:00

Tuesday: 09:00 - 18:00

Wednesday: 09:00 - 18:00

Thursday: 09:00 - 18:00

Friday :09:00 - 18:00

Company info

Graham SEO Ltd

Company No.10710878 

VAT No. 349888132

Office 2, Oaktree Court Business Centre

Mill Ln, Little Neston, Ness

Cheshire, CH64 8TP