SEO Strategies

What’s included in your Local SEO Strategy?

We start with an in-depth audit of your industry and local competitors. From there, I carry out a full website review to uncover technical issues, weak content, and missed local intent opportunities. Then we benchmark your business against what’s currently working — and I build you a clear step-by-step roadmap to outperform it.

Your tailored strategy includes:

• A checklist of local SEO improvements
  Everything from on-page changes to site structure — all prioritised and explained.

• Content planner focused on local visibility
  Topic ideas, page structures, and keyword targets based on what people in your area are actually searching for.

• Off-page SEO planner
  Local backlink ideas, Google Business Profile improvements, and citation building opportunities that matter in your area.

Why it works

This strategy isn’t theory. It’s a practical plan built around how people in your area search — and what your competitors are already ranking for.

With a clear local SEO strategy in hand, you’ll have everything you need to rank higher in your town or city, get more calls, and attract more customers in the places that matter most.

I don’t use templates or recycled advice. You’ll get a tailored strategy based on deep competitor research, forensic content planning, and a structure that gives you the best possible chance of winning nationally.

Whether you're a service provider, an online brand, or a business with big ambitions, this strategy lays out exactly how to expand your reach and visibility across the country.

What’s included in your National SEO Strategy?

• Niche and competitor landscape audit
  I analyse who’s currently dominating the search results and why. Then I show you how to beat them.

• Keyword and topical research at scale
  Instead of chasing random keywords, I build a framework of topics that match your customer journey and long-term business goals.

• Site structure and content map
  A plan for the pages you need, how they link together, and how to serve multiple intents without cannibalising your own rankings.

• Content strategy for national reach
  Page outlines, blog topic clusters, and commercial content ideas designed to build relevance and authority.

• Off-page planning
  National-level backlink opportunities, digital PR targets, and authority signal building without relying on spammy link tactics.

Why it works

National SEO isn’t about volume. It’s about intent, trust, and scale.

I’ve helped service businesses, lead gen operations, and national brands outrank competitors with bigger budgets — just by having a better plan. This strategy gives you clarity, direction, and a roadmap built around how search works in your space.

Whether you’ve got 50 products or 50,000, a proper ecommerce SEO strategy will help you build authority, fix structural issues, and rank for the terms your customers are actually searching for.

I don’t offer shortcuts. I offer a blueprint that shows you how to scale your traffic and convert it.

What’s included in your Ecommerce SEO Strategy?

• Category and product structure audit
  I’ll review your current setup and show you how to restructure for crawlability, keyword targeting, and user experience.

• Keyword and intent mapping
  I’ll identify commercial, informational, and long-tail opportunities across your product range — so you’re not just guessing what people want.

• Topical content strategy
  Supporting content that actually drives traffic, improves rankings, and helps with product discovery. This includes blog clusters, guides, and internal linking plans.

• Technical SEO review
  Covers pagination, crawl depth, product variations, filters, faceted navigation, schema, and more — tailored to ecommerce.

• Link and trust building plan
  I’ll outline how to build authority through high-quality backlinks, brand mentions, and digital PR opportunities without shady tactics.

Why this strategy works

Ecommerce SEO is full of traps: thin content, duplicate pages, bloated navigation, crawl loops. One wrong move can tank your visibility sitewide.

This strategy is built to prevent that. You’ll get a clear, structured plan based on what your competitors are doing, what Google is rewarding, and what your customers are searching for.

Opening hours

Monday: 09:00 - 18:00

Tuesday: 09:00 - 18:00

Wednesday: 09:00 - 18:00

Thursday: 09:00 - 18:00

Friday :09:00 - 18:00

Company info

Graham SEO Ltd

Company No.10710878 

VAT No. 349888132

Office 2, Oaktree Court Business Centre

Mill Lane, Ness

Cheshire, CH64 8TP