Work Hours: Mon - Fri, 9am - 6pm
hello@grahamseo.com
A website audit is the first step if you're serious about getting results from SEO. It gives you a clear picture of what’s holding you back, whether that’s technical issues, weak content, poor structure, or something more subtle that most people miss.
If you’ve ever asked:
“Why aren’t we ranking for that keyword?”
“Why has traffic dropped?”
“Is our current SEO agency doing anything that actually works?”
...then this is the service you need.
I don’t run your site through a free tool and send you a generic report. I investigate it properly — page by page, issue by issue — and explain everything in plain English.
If your site has lost traffic, dropped in the rankings, or taken a hit after a Google update, a Performance Recovery Audit is the next move. This isn’t just a website health check — it’s a forensic investigation into what went wrong and how to recover from it.
I’ve helped businesses recover from core algorithm updates, spam penalties, link-related damage, poor migrations, and content decay. This audit is designed to diagnose the real issue fast and give you a clear, step-by-step recovery plan.
Historical ranking review
I’ll compare current and past performance to pinpoint exactly when things started going wrong.
Google algorithm impact analysis
I’ll check for correlations with known updates like Helpful Content, Spam, or Core updates — and assess the likely cause.
Content decay and quality review
Are your pages still meeting intent? Or have they been outranked by stronger, fresher, or more helpful content?
Technical errors and crawlability check
I’ll investigate indexing, page speed, mobile-friendliness and anything blocking Google from accessing your content properly.
Backlink and trust signal analysis
If your rankings are being suppressed due to toxic links or spammy anchors, I’ll flag it and advise on action.
Clear fix roadmap
You’ll get a tailored recovery plan based on priorities — from urgent technical fixes to long-term rebuilds.
You’ve had a sudden or gradual drop in rankings or traffic
You suspect you’ve been hit by a Google update
Your previous SEO agency made changes and you’ve lost visibility
You’ve migrated your site and performance hasn’t recovered
You want to fix your SEO before committing to a monthly campaign
Most SEO audits only tell you what’s broken — not why it broke. I go further.
I investigate timelines, benchmark competitors, and look at cause and effect. I’ll tell you what happened, when it happened, why it happened — and how we fix it.
This isn’t surface-level stuff. It’s proper, evidence-led recovery work from someone who’s been through it hundreds of times.
Full report of what went wrong
Clear, no-nonsense recovery plan
Optional 1-to-1 call or recorded walkthrough
Priority actions with timeframes and impact levels
Confidence moving forward
If your rankings have dropped, don’t wait. Every day without a fix is lost traffic and missed revenue.
Every audit is tailored, but typically includes:
Technical SEO
From site speed and mobile responsiveness to crawlability and indexation, my team and I review the foundational elements that power your website.
Content Quality & Optimisation
We evaluate how well your content is optimized with the right keywords, how relevant it is to your audience, and how effectively it keeps users engaged.
On-page SEO Essentials
We audit meta tags, headings, internal linking, E-E-A-T signals, and schema markup to ensure your pages send the right signals to search engines.
Off-page Authority
We examine your backlink portfolio, citation sources, and domain authority to understand how your site is perceived beyond its own pages.
User Experience (UX)
We look at how users navigate your site, its accessibility, and overall ease of use—factors that directly impact rankings and conversions.
If your site’s underperforming, guessing won’t fix it. You need clarity and a proper roadmap that tells you exactly what to do next.
This audit gives you that. It’s not full of jargon or waffle. It’s a straight-talking review from someone who’s been doing this since 2008 and knows how to spot what others miss.
You’ve had SEO done before but you’re not seeing results
You’ve lost traffic or rankings and don’t know why
You want a second opinion before spending more money
You’re about to start SEO and want to get the foundations right
Once I’ve done the audit, I’ll send you a full written report along with a recorded walkthrough or a 1-to-1 call — whichever you prefer. You’ll know exactly what’s wrong, how to fix it, and where the opportunities are.
No guesswork. No template reports. Just proper insight you can act on.
Migrating to a new CMS or redesigning your site without a proper SEO strategy can cause lost traffic, broken links, and ranking drops. Our audit service minimizes that risk by ensuring your transition is search-engine safe.
We help you migrate with confidence by:
Auditing your current site – Reviewing architecture and SEO essentials like meta data, word count, and header structure.
Benchmarking performance – Creating a Looker Studio report to track and compare pre- and post-migration metrics.
Mapping old and new URLs – Preserving SEO value with a structured redirect plan.
Validating indexing – Checking post-launch crawlability and confirming redirects are working properly.
By planning strategically, you keep your rankings intact and avoid disruptions to your search visibility during migration.
You may want an indepenent audit of how well your current SEO provider is performing or are trying to plan a strategy for your business.
Use our audits to know how well your current strategy is performing, think of it as an analysis where we'll point out your Strengths, Weaknesses, Opportunities and Threats (SWOT) for you. If you require a full strategy then you or your team can simply follow it for your clients website.
We can provide our audits as white label so you can pass them to your clients as your own work, no problem.
SEO isn’t just for big brands—it’s essential for any business that wants to grow online. Whether you're targeting your local neighbourhood or scaling nationally, a professional audit reveals exactly what’s holding you back and how to fix it.
Get discovered by nearby customers. For tradespeople, service providers, and brick-and-mortar shops, visibility in local search is non-negotiable. We audit your presence to improve local rankings, optimise your Google Business Profile, and drive more foot traffic and leads from your area.
Visibility across regions demands more than guesswork. We pinpoint missed keyword opportunities, uncover technical SEO issues, and reveal content gaps so you can expand reach, outrank competitors, and attract more qualified traffic.
Every click counts in online retail. From product page SEO and structured data to site speed and navigation, we audit your store to reduce bounce rates, improve crawlability, and increase conversions—turning browsers into buyers.
While all websites gain value from a thorough audit, some industries rely on SEO as a core growth channel:
Whether you're a local business owner or managing a national brand, our SEO audits provide the clarity, insights, and next steps needed to improve rankings, drive targeted traffic, and stay ahead of the curve.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Lane, Ness
Cheshire, CH64 8TP
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